Focus Bikes came into our world in a wonderfully sneaky way:
During last year’s edition, they quietly put their new gravel bike to the test on the very roads and passes that make this route so special – and turned the whole adventure into a film created by @stephan_wieser .
We love that kind of spirit, and we’re thrilled to turn that shared adventure into an official partnership for 2026.
Thank you @focusbikes
📷 @unick_adventures@nils_laengner
#gravelbike #bikepacking #unsupportedbikeadventure
Maximum comfort is what you want from your e-bike? Then you have to check out the AVENTURA² FS. The wave frame comes with a super special suspension set-up. The all new AVENTURA² FS !
🇬🇧 May the Force be with you.
Starting today, you can update most of our bikes with the Bosch Power Upgrade 2.0 via the eBike Flow app. Whether you need the force for conquering your nastiest climbs or hauling our demo truck, it's ready for all the trials in the galaxy. But, as Yoda would say, use the force wisely: higher torque can increase wear on drivetrain components. If in doubt, ask your local FOCUS Dealer.
🇪🇸 Que la Fuerza te acompañe.
A partir de hoy, puedes actualizar la mayoría de nuestras bicicletas con la actualización Bosch Power Upgrade 2.0 a través de la aplicación eBike Flow. Tanto si necesitas la Fuerza para conquistar tus subidas más duras como para remolcar nuestro camión Demo, está lista para todas las pruebas de la galaxia. Pero, como diría Yoda, usa la Fuerza con prudencia: un par motor más alto puede aumentar el desgaste de los componentes de la transmisión. En caso de duda, consulta a tu distribuidor FOCUS local.
May the force be with you.
Do you need more power for your nastiest climbs?
Update your @boschebikesystems eBike Flow app and bike on 4th of May and get the Performance Upgrade 2.0 for the latest Bosch Performance CX with up to 120nm of torque.
Drivers who are respectful of cyclists? Okay, stop it now - this country cannot be real!
In "Okawari, Please!" Josh Tippet & Paul Ingram provide us with all the travel inspo we needed. They explore Japan's rural areas - and the cuisine 🤌 Their film is part of the BIKE FILM TOUR Season 2. Don't miss your last chances to watch it!
#RideWithUs #bikefilmtour2026 #cyclinglife #cyclingcommunity
Cycling Alaska documentary finally out on youtube 🐛
Crossing alaska by bike with @vanpassalt , a real adventure.
28 days of conditions I could have never expected. Challenges I have never faced before. And landscapes that are still unbelievable to my mind.
What a privilege to be able to do such uncommon things.
#cinematic #camping #bikepacking #travel #alaska
TEA x @focusbikes 🚴🏼♂️
On est très content de pouvoir vous annoncer que FOCUS devient partenaire du TEA et plus précisément de la catégorie VTTAE 🔥
Vous allez pouvoir retrouver ce beau SAM2 6.9 avec sa batterie de 600wh en exposition au retrait des plaques, et ce, sur toutes nos étapes 🤘🏼
Encore un grand merci à @focusbikes et restez connectés car une grosse annonce va bientôt arriver 😉
🇬🇧 We’re delighted to announce that FOCUS is becoming a partner of the TEA, specifically in the e-MTB category 🔥
You’ll be able to see this stunning SAM2 6.9 with its 600Wh battery on display at the number plate collection point at all our stages 🤘🏼
Another big thank you to @focusbikes and stay tuned as a big announcement is coming soon 😉
#focusbike #enduromountainbike #endurovtt
