Excited to share our last project. From an idea of
@dude_frames X
@maserati , a new vision of the future — where emotion meets technology.
“Do AIs Dream of Driving?” tells the story of Maserati’s beating heart — the V6 Nettuno engine — through the eyes of Leonardo,
an artificial intelligence that knows everything… except what it feels like to drive.
One question leads the way:
Can you truly know something without living it?
A journey between human and machine, reason and passion.
DUDE MILANO
Chief Creative Officers & Partners: Livio Basoli & Lorenzo Picchiotti
Creative Director: Chiara Monticell
Senior Art Director: Antonio Gambino
Copywriter: Alessandro Magnani
Business Director: Elena Panza
Account Director: Ilaria Belcastro
Account Manager: Silvia Asta
Junior Account: Zoe Agnese
Chief Strategy and Innovation Officer: Lorenzo Foffani
Head of Content: Ludovica D’Aquino
Strategy supervisor: Michelangelo Ferracane
Integrated Production Director: Matteo Pecorari
Producer: Irene Taverna
Junior Producer: Luca Murru
Post Production Director: Seba Morando
Senior Post Producer: Miriam Ottina
Editing Supervisor: Federica Ruggeri
Junior Editor & Motion Designer: Alessandro Menotti
Music Composition, Sound Design & Audiomix: Tommaso Porro
VoiceOver: Voxfarm
FM
Directed by: FM
Editing: Alessandro Siano
AI production: FM
Postproduction & color: FM
MASERATI
Global Brand CD: Pietro Zambetti
Global Head of Social Media & Digital Storytelling: Caterina Iotti
Global Social Media: Ludovica Piccioni
Global Brand ID & Content: Rebecca Pronello Rossetti, Sara Meschieri, Francesco Colucci