FM PROJECTS

FM PROJECTS began over three years ago as a commitment to raising the bar for how brands engage with people and culture. From day one, our intention has been to build a different and more meaningful relationship between people and the brands they choose. We also love to work under the mindset of understanding the value of the light and the deep, the tactical and the strategic, the functional and the aesthetic; the substance and the form. In a world where making noise is easy and disappears quickly, we believe brands, companies, and people need sharp, clear points of view more than ever. And because we understand how marketing, strategy, and creative teams actually operate, we offer brand solutions that truly work for the way teams function today. This is FM PROJECTS, Call us for Good Strategy. – María & Felipe.

Strategy is not a formula. It’s a unique way of thriving on your own terms. At FM PROJECTS, we combine research & cultural understanding, purposeful creativity, and impeccable execution to create paths that meet the specific needs of each brand or company.

Strategy is the search for truth. We help brands & people get theirs.

NO LINES 03. INDIVIDUALITY | COLLECTIVENESS Individuality is an act of definition. It is the courage to draw a line, to claim a point of view, to stand by what feels personal and specific. It grows from intuition & from the quiet confidence of knowing who you are and why you choose what you choose. It gives shape to identity, it sharpens difference and turns self-expression into meaning. Collectiveness, on the other hand, is an act of connection. It expands beyond the self, embracing shared values, mutual understanding, and the power of belonging. It reminds us that ideas evolve when they are exchanged, that culture is built through dialogue, and that meaning deepens when it is co-created. Collectiveness amplifies voices, turning singular expressions into movements. In a world oscillating between hyper-individualism and the need for community, neither side exists in isolation. True relevance emerges when individuality feeds the collective, and the collective, in turn, gives context and resonance to the individual. Theres is no line between them: the challenge is not so much about choosing one over the other, but learning when to lead with a distinct voice and when to open space for shared creation. @teograph @miagiraldov @agudelofel @ivandarioramirez89 @yanfranco__ @palomaeca @byashes @rowmgmt

NO LINES 02. SOFT | BOLD Softness moves with intention. It doesn’t rush, it whispers, it treats us tenderly. It speaks for itself without needing full volume. Boldness embraces abundance, it honors indulgence. It makes a choice, it takes space, it walks with loud confidence and uses specificity as its best weapon. Choosing softness as a lifestyle, as a mindset or as an aesthetic seems like an accurate response to the pace of the times. It makes it feel easier, more tender. But at the same time, choosing boldness works wonders in a world where standing out is mandatory. As human beings, we can embrace both recognizing where each one is needed. As brands, we can make them coexist by being intentional on where we place each side. @teograph @miagiraldov @agudelofel @ivandarioramirez89 @yanfranco__ @palomaeca @byashes @rowmgmt

NO LINES 01. MAXIMALISM | MINIMALISM In a world saturated with options minimalism is a bold choice. Restraint is the principle for edition, it’s the first ingredient for intention, it speaks volumes when you have to keep the just the basics & the necessary. Maximalism, on the other hand, is about indulgence, is about knowing how to mix and match, is making the most of everything while making it make sense and embracing the possibility of when more is more. In that saturated cultural context both sides can provide meaning: minimalism welcomes practicality, focus, and refinement, and maximalism creates authenticity, uniqueness and most of the times, the unexpected outcomes that appear when knowing how to use the right ingredients. @teograph @miagiraldov @agudelofel @ivandarioramirez89 @yanfranco__ @palomaeca @byashes @rowmgmt

NO LINES | FM PROJECTS X TEO @ivandarioramirez89 @palomaeca @yanfranco__ @byashes @rowmgmt

Esto fue el 2025. Gracias a todas las personas que hicieron que cada proyecto fuera increíble. Feeling grateful and lucky for our team and the friends we work with. Nos vemos en 2026!!! — María & Felipe.

Having a POV doesn’t mean capturing market territory, it means creating it.

Strategy is everything you choose and everything you ignore. Call us for a good one.

Cultural relevance is not a brand strategy, it’s a business strategy.

THE CULTURE APERITIVO BY FM PROJECTS 🫒 Creamos The Culture Aperitivo como un espacio para estimular el apetito por la cultura, por puntos de vista frescos y por nuevas ideas. Conversamos con @joshuagh , @anabelizam y @ricardoballen sobre la intersección entre las marcas y la cultura. 

Queríamos crear un espacio offline, íntimo, entre amigos, colegas, clientes y mentes curiosas y sensibles, @mala.audiobar fue la casa perfecta para este encuentro y el aperitivo estuvo a cargo de @donjulio.col . Gracias a las personas que hicieron parte de nuestra primera edición. See you at the next one! <3 — María y Felipe.