Amazon’s Sponsored Prompts appear to be moving in a more brand-agnostic direction, and that likely says a lot about how shoppers are using AI-assisted search.
If consumers are searching by need, category, or use case, brands can’t rely on bids alone to show up. Copy, ratings, reviews, relevance, and GEO fundamentals all matter.
We break down what this means in the latest episode of the Commerce Collective podcast. Watch the clip, then head to the link in bio for the full episode 🎙️
Rapid fire with Keke Strahan, our Head of Partnerships 🔥🎙️
Wrong partner or right partner with the wrong idea, which is worse? A quiet flop or a collab that trends for all the wrong reasons, what do you pick?
Her answers are honest, a little unexpected, and worth hearing. The real gem: partnerships take time. Skip the data and insights to launch something big and flashy, and it won’t work.
Full episode out now. Link in bio.
Partnership marketing used to be a luxury. Now it’s a necessity.
When every dollar has to work harder, the right partnership helps you amplify your reach, attract new audiences, and create moments that stop consumers in their tracks, wherever they’re shopping.
Keke Strahan, our Head of Partnerships, breaks down how smart brands are making their marketing dollars go further 🎙️
Full episode out now. Link in bio.
Grocery shopping has entered the AI chat 🥕🤳
With conversational commerce on the rise, brands need the right product data and signals in place to show up where it matters most.
Gen Z’s spending power is growing, but the grocery experience is not keeping up.
The brands and retailers that evolve with how younger consumers discover and shop win that spend, trust, and loyalty.
Find the article in the link in bio.
Consumers are smart. If a partnership doesn’t feel authentic, they’ll call it out.
The brands winning at partnership marketing are using real data and consumer insights to find what truly resonates, then building moments that actually mean something.
Keke Strahan, our Head of Partnerships, breaks down what separates a partnership that lands from one that falls flat 🎙️
Full episode out now.
Is JD.com really coming for Amazon in Europe? 🌍
China’s largest retailer by volume is making some serious moves and Danny’s live reaction says it all. Watch the full clip to see what has us talking 👆
TikTok Shop might be the fastest product feedback loop in retail right now, and most brands aren’t using it that way.
Find out why the creator relationship is everything, and where most brands get it wrong.
🎙️ Listen to the full episode wherever you get your podcasts. Link in bio.
Margot can’t pick a dog treat, and honestly, neither can most shoppers 🐾
Choice paralysis is real and it’s costing brands sales. AI shopping tools like Amazon’s Rufus are narrowing the shelf fast.
Is your brand staying visible? Tap the link in bio to hear Danny Hoffman’s take on the Commerce Collective podcast🎙️
On TikTok Shop, a thousand smaller voices will outperform one big one almost every time.
But it’s not just about volume anymore. The brands gaining real ground have completely rethought how they approach affiliate relationships, and the difference shows.
🎙️ Catch the full conversation on our recent episode of The Commerce Collective. Link in bio.
Something new just dropped, and we’re not only talking about the episode 👀 Introducing the newly rebranded 🎧 Commerce Collective Podcast 🎧 same sharp commerce takes, fresh new look.
AI is building the basket before consumers ever hit the shelf. What does that mean for your brand? Tune in to hear Emma and Danny break it all down 👇
Most big brands are on TikTok Shop. Far fewer are actually showing up.
In this clip from a recent episode of The Commerce Collective, Deren Baker explains why sitting on the sidelines costs brands far more than they realise, and why the impact goes well beyond TikTok itself.
🎙️ Listen to the full episode wherever you get your podcasts. Link in bio.
