Last-minute doesn’t mean lost opportunity. Before you hit “launch,” make sure your BFCM creative, offers, and remarketing are working together - not against each other. Save and send this last-minute advice from our team leads to yours!
#BFCM #blackfriday #growthstrategy
Cross-check your retention BFCM strategy before it’s too late! Most brands focus on discounts — the smart ones focus on flows.
Our BFCM Lifecycle Marketing checklist breaks down every phase, from warm up to post-BFCM and winback, so your Q4 strategy doesn’t just drive revenue… it drives retention. 🚀
#BFCM #blackfriday #cybermonday #emailmarketing #sms #retention
Fluency partnered with Homecourt by Courteney Cox — and magic happened. ✨
By helping Homecourt pivot from efficacy-led messaging to sensory-first creative, we turned fragrance into a growth driver. It doesn’t hurt that Homecourt has beautifully packaged, high-quality products that look as good as they smell.
86% more new customers. 134% more purchases. 36% lower CPA.
Scent sells. Strategy scales.
#performancemarketing #creativestrategy #paidmedia #fluencyfirm #casestudy
Credit: Homecourt
Black Friday / Cyber Monday (BFCM) is the highest-stakes moment of the year for e-commerce brands. Rising CPMs, consumer hesitation, and compressed timelines can make or break Q4 results. This checklist provides you with the critical steps, timelines, and best practices to win in 2025!
Want to book a strategy call? Schedule a call through our link in bio.
#bfcm #blackfriday #cybermonday
#paidmediastrategy #growthstrategy
💥 Billion-dollar exit. Zero compromises on brand.
Congratulations to our client Rhode on their $1B acquisition — proof that modern beauty brands can scale with intention, creativity, and community at the center.
We’re proud to play a part in scaling brands!
Credit: @rhode
#rhodeskin #acquisition #growth #scalebrands
Reminiscing the good times and letting loose at our Fluency Retreat in LA. Shoutout to the team for bringing the fun vibes and making it one to remember! ☀️🎨🪩🌮
In an interview with our very own Alana Bierbaum, Fluency’s Director of Paid Media, we ask her about one of the most critical topics in marketing today: attribution and why it’s important. Alana thrives on working with clients to use paid media as a carefully crafted mechanism to drive brand growth and achieve business goals.
With a deep understanding of platform nuances and consumer behavior, she breaks down how accurate attribution not only informs smarter media decisions but also empowers brands to scale efficiently, proving ROI and aligning marketing efforts with overall business strategy. Dive in for practical advice you can put to work right away!
#paidmedia #meta #metaads #googleads #marketingstrategy #marketingtips #growthmarketing
🚨 LinkedIn Live Alert Tomorrow, April 2 at 10a PST / 1p EST! 🚨
Join Benjamin Davis of @trynow and Fluency’s Founder & CEO Jacob Rokeach as they discuss DTC headwinds and what that means for brands and consumers.
They’ll break down:
- How to stay in front of these challenges or combat them
- Net AOV vs. Gross AOV and why it matters for your P&L
- Retention tactics starting from the first order—cross-sells, LTV, and more
Link to watch is in bio! ⚡️
#DTC #Ecommerce #Marketing #Growth
Still reminiscing about our private party at @delilahlv during Shoptalk! The roaring twenties space set the perfect scene for an evening with some brilliant minds in the industry — from clients and brands to operators, creatives, and investors.
A huge thank you to our amazing partners @flagshiprtl , @simplistic.team , @hellotherecollective , and Ekyam.ai for helping us make this night one to remember. Until next time, Vegas!
#Shoptalk2025 #delilahvegas
Shoptalk plans? We’ve got you covered at the coolest corner of the conference🍸
@delilahlv at Wynn Las Vegas
Wednesday, March 26th
6:00-8:30pm
RSVP Required
Spots are limited, get on the list through our link in bio or DM us! 🪩
Fluency is hiring! We’re seeking a talented Creative Strategist for a contract-to-hire opportunity. Interested or know someone who’d be a great fit? Apply through our link to bio.
#hiring #creativestrategy #creativestrategist
Want even more Q1 strategies to engage BFCM shoppers for your email and sms program?
Q4 is full of brands emailing left and right, so it can be difficult for a consumer to get a good sense of who you are as a brand.
There are endless opportunities to nurture new subscribers from holiday shoppers to loyal customers. It’s all about highlighting those key brand moments and differentiating yourself from the competition.
We’ve talked about horoscopes, loyalty/referrals, and sunsetting, but here are 5 additional ways to nurture BFCM shoppers.
1. Ease Buyer Anxieties Use email campaigns to address buyer anxieties, such as shipping costs and return policies, by sharing FAQs, product details, and care instructions, particularly focusing on nurturing new subscribers and first-time purchasers from BFCM during Q1.
2. Feature What Makes You Different
Share valuable and educational content related to your brand and provide tips, guides, or how-to content that aligns with your products - especially if there are specific care instructions your subscribers should be aware of. This type of messaging can of course be segmented towards new subscribers, but also lapsed customers and even customers that have purchased less than 3x.
3. Exclusive Offers for Subscribers
Try rewarding these subscribers with exclusive discounts or early access to new products/services. Typically you’d want to save these offers for your VIP subscribers, but it doesn’t hurt to branch out a little extra.
Read more tips in our blog, ‘Even More Q1 Strategies to Engage BFCM Shoppers’.
#q1 #emailmarketing #smsmarketing #bfcm
