Float Apparel

@float_apparel

Made in the Mother City, Cape Town Original Lifestyle Apparel Worldwide Shipping
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Weeks posts
Don’t take anything too seriously. Except your style. Model @tristandupreez_ Captured, Curated & Styled @karien.dl @theworkbenchstudio
0 9
26 days ago
dressed for nothing in particular ended up somewhere anyway Model @tristandupreez_ Photographer @_galllagher_ Styled @karien.dl @_galllagher_ Edited @theworkbenchstudio
0 4
1 month ago
red tee / tailored shorts / black leather built for in-between days Model @tristandupreez_ Photographer @_galllagher_ Styled @karien.dl @_galllagher_ Edited @theworkbenchstudio
237 0
1 month ago
Winters creeping in and we got you covered with our brown Frontier Jacket. In store now in limited stock 🤍 @bave_booi - Art Direction @unfilteredlenss - photographer @vaice__ - cinematographers
378 38
1 month ago
We have a new Frontier Jacket colour. In store now in limited stock 🤍 @bave_booi - Art Direction @unfilteredlenss - Dop @vaice__ - cinematographers
0 12
1 month ago
As the seasons change let us be your companion 👝 Credits @bave_booi Art director/ stylist @unfilteredlenss - photographer @vaice__ - Cinematography
0 42
1 month ago
For the ones who stay thirsty - in their beer and their style. Devil’s Peak x Float. 🍻 The collab’s still pouring. Limited pieces still up for grabs. Slide through. � #devilspeakbeer #staythirsty #floatapparel
57 2
3 months ago
Exciting week ahead // see you later for @firstthursdays_za and Four Four this Saturday @texas.cpt 💙💙 📸 @loladollimore
0 1
3 months ago
Aquatic Tee and Raglans restocked online & in store 💙
0 4
3 months ago
@willsendin in our Techno nature tee // online & in store 📸 @loladollimore
0 4
3 months ago
“No need for words, Common thread, Style speaks, unspoken words” First dates are awkward. There’s pressure to impress, to be interesting, to avoid silence. But what if silence wasn’t something to be filled, but shared? This tells the story of two people on a first date who don’t say much. In fact, the entire ad is nearly wordless. From the moment they meet, there’s hesitance, slightly nervous glances, awkward silences, the occasional attempt at small talk that fizzles. It’s real, it’s relatable. And yet, they feel… okay. What binds them isn’t conversation, it’s connection. And that connection is subtly communicated through their outfits. There is a likeness in their styles. They’re not identical, but complementary: same tones, similar textures, clean lines, shared silhouettes. The kind of unspoken synchronicity that suggests: we get each other. @sydwil__ - Art director / Stylist @amy.c.skinner - Dop @dopliam - Cinematography @calista.noelle - Bts @nicolelancaster_ - Model @joshuaseymour92 - Model
0 7
4 months ago
“No need for words, Common thread, Style speaks, unspoken words” First dates are awkward. There’s pressure to impress, to be interesting, to avoid silence. But what if silence wasn’t something to be filled, but shared? This tells the story of two people on a first date who don’t say much. In fact, the entire ad is nearly wordless. From the moment they meet, there’s hesitance, slightly nervous glances, awkward silences, the occasional attempt at small talk that fizzles. It’s real, it’s relatable. And yet, they feel… okay. What binds them isn’t conversation, it’s connection. And that connection is subtly communicated through their outfits. There is a likeness in their styles. They’re not identical, but complementary: same tones, similar textures, clean lines, shared silhouettes. The kind of unspoken synchronicity that suggests: we get each other. @sydwil__ - Art director / Stylist @amy.c.skinner - Dop @dopliam - Cinematography @calista.noelle - Bts @nicolelancaster_ - Model @joshuaseymour92 - Model
0 20
4 months ago