FLOAT4

Explore how we ✨ transform spaces into captivating stories ✨ in our latest showcase & let’s keep making AWESOME together! 👏

AFCON 2025 OPENING CEREMONY 🏆🇲🇦 Creative Direction & Production Design. We never imagined how glorious it would all feel in the end. After all the long nights, last-minute changes, wild turns, and unexpected chaos — we delivered a ceremony that was bold, poetic, powerful, and proudly Moroccan. Against all odds, we made something beautiful. Leading this cast and crew has been one of the greatest honours of my life. Thank you to @avantsceneagency Maroc for your trust and guidance on all things Morocco Malika, Mehdi and Ismail— and to @balichwonderstudio @marcobalich_bws @simonmerico and of course the one and only @claudia_cattai for the opportunities that continue to make my life so full. This was a triumph of teamwork, and I share it with every single one of you. ✨ With deepest gratitude to this dream team: 🔻 Lighting Design: @rolandgreil 🔻 Choreography Direction: @citlaknight @luisflorenci0 🔻 Producers: @paoladoriarossetto @azad.valiyev Daria Bertinelli @sonianooor 🔻 Stage Designer: @tommishen 🔻 Music Direction & Composition: @polyphonia_studio with collaboration of @sonianooor and @omaryofficiel 🔻 Costume Design: @amalbenayad with collaboration of @mareajosehdez 🔻 Show Calling: @charbel_k 🔻 Video Content: @ahmdraws direction with the work of @float4_mtl 🔻 Executive producer: Jane Frase and @annalisa9275 🔻 Cast: Over 200 performers from all corners of Morocco and beyond leaded by @raposorodrigo @renatavieitas 🔻 Technical Direction and Ops and overall best pair in the world: Steve Myland and @magsymou 🔻 Commercial: @mart_mand We are not one voice — we are a chorus. Not one colour — but every shade that roars. We are tribes of the new generation, Born different — but playing as one cause. This is Africa’s game. This is Africa’s time. #AFCON2025 #OpeningCeremony #WeAreDifferent #WePlayAsOne BalichWonderStudio AvantScene Morocco LiveEvents AfricanFootball UnityInDiversity

Last week reminded us why we love what we do. 💡 From the creative energy of @HUBMontreal , where Sarah Ouellet joined “Reimagined Spaces Through The Senses” to explore how architecture comes alive through art, light, and sound, to our annual Float4 dinner filled with inspiring conversations and new connections, it was a week of creativity and community. ✨ Across the continent at SATE 2025 @knottsberryfarm , Alexandre Simionescu and Sarah Meltzer joined the @tea_connect community to discuss how experience design and digital storytelling continue to elevate themed attractions and immersive spaces. We’re leaving this week energized and inspired by the people shaping the future of experiential design. #ExperientialDesign #DigitalArt #CreativeTechnology #DesignCommunity #DigitalStorytelling

🏆✨ Our project at @HyattRegencyOrlando - a 2025 CODAawards Merit Winner - celebrates how digital art can bring architecture to life through light and movement! This morning at @HUBMontreal , our Creative Director Sarah Ouellet joins the panel “Reimagined Spaces Through The Senses” to explore how art, light, and sound can shape immersive experiences. 👉 Learn more via the link in our bio #Float4 #ExperientialDesign #DigitalArt #CreativeTechnology @CODAworx

💙 Our work for @hme.mch was recently highlighted on @blooloop , blending empathy, storytelling, and technology to create meaningful experiences. As @tea_connect #SATE (Oct 20–22) and @HUBMontreal take place this week, we’re celebrating creativity that makes a difference. 👉 Explore the project via the link in bio #ExperientialDesign #CreativeTechnology #DigitalArt #DigitalExperienceDesign

We’ll be at @tea_connect #SATE next week at @knottsberryfarm ! 🙌 Catch our CEO Alexandre Simionescu on stage for his talk “The Living Layer: Where Digital Storytelling Adapts, Responds, and Immerses” — and connect with Sarah Meltzer while you’re there. We’re looking forward to joining the conversations that bridge storytelling, design, technology, and experience. #Float4 #ExperientialDesign #CreativeTechnology #ImmersiveDesign

🏛️ We’re proud to have contributed to the new @advancethedream museum, which opened in Washington, D.C. on September 20!✨ A space that celebrates creativity, innovation, and perseverance; stay tuned for more soon. 🔗 In the meantime, you can check out the @Blooloop feature on the museum at the link in bio. #Float4 #ExperientialDesign #MuseumDesign #Innovation

We’re thrilled to share that two of our projects are finalists for the 2025 Digital Signage Experience (DSE) Awards! 🙌 ✨ Park Hyatt New York A refined digital installation that enhances the guest arrival experience through cinematic motion and architectural storytelling. ✨ Wonderscapes at the Montreal Children’s Hospital An immersive experience designed to reduce anxiety and bring moments of calm and creativity to young patients and their families. Take a closer look at the projects at the link in bio. Use code FINALIST100 for $100 off DSE passes 🎟 #DSE2025 #DIZZIEAwards #DigitalArt #ImmersiveDesign #HospitalityDesign #HealthcareDesign #Float4 #ExperientialMedia

In the quiet between gatherings, the space finds its own rhythm. At the @HyattOrlando , large-scale digital displays guide guests to ballroom spaces. But between events, those same displays transform. Instead of empty canvases, they now host a curated collection of living paintings—calm yet dynamic works that bring elegance and energy to a high-traffic area. It’s proof that digital installations can inform, delight, and elevate a space all at once. Explore the full Hyatt collection 👉 Link in bio

Where Boston reveals its many layers. ✨ At @View_Boston , Float4’s digital experience design spans immersive environments, interactive touchpoints, and the custom ViewPrint microsite—connecting visitors to the city in unexpected ways. Inside the observatory, 11 distinctive digital touchpoints invite discovery and spark a deeper connection to Boston’s character. Beyond, the ViewPrint microsite extends that connection into the city itself. Explore the full project 👉 Link in bio BXP, @experienceJRA , @Electrosonic.av , @Nanolumens_led #DigitalExperienceDesign #InteractiveExperience

Behind the magic 🎬✨ Step inside the world of the crimson‑cloaked heroine as Little Red unfolds at @Cosmopolitan_LV . From imagined creatures to vivid environments and live‑action moments, this behind‑the‑scenes feature reveals the artistry and intention behind building her immersive universe. Watch the story take shape 👉 Link in bio

Details that reward a closer look. ✨ Memorabilia distills the World of Hyatt spirit into a vibrant journey of imagined treasures. Each object, rendered with remarkable precision, invites guests to linger and explore—echoing the sense of discovery at the heart of the Hyatt Regency Orlando experience. One of several bespoke works created for the @HyattRegencyOrlando . Discover the full collection 👉 Link in bio