A lot of people still think PR is just about appearances.
But real PR goes far beyond perception.
Behind every brand people trust, every story people connect with, and every meaningful collaboration… there’s a relationship built with intention.
The role of PR isn’t just to make brands visible.
It’s to shape how people experience, relate to, and remember a brand.
🔗 Episode link in bio
ناس كتير لسه فاكرة إن الـ PR مجرد مظاهر..
بس الـ PR الحقيقي بيروح لأبعد بكتير من مجرد الانطباع اللي بنسيبه.
ورا كل براند الناس بتثق فيه، وكل قصة حقيقية بيتأثروا بيها، في علاقة قوية اتبنت لسبب.
دور الـ PR مش مجرد إنه يخلي البراند متشاف وظاهر للناس..
دوره الحقيقي هو إنه يشكّل تجربة الناس مع البراند، وإزاي بيرتبطوا بيه، ويفضلوا فاكرينه دايماً.
لينك الحلقة في البايو🔗
Host: @ingyism
Wellness Bar by : @juhayna.everyday
MUA and HairStyling : @alsagheersalons
Set Furniture Partner : @onetruefind@maison69store
Exclusive Fashion Sponsor : @dstoreegypt , @majeparis , @sandroparis , @allsaints
Jewelery partner : @azzafahmy
Stylist : @bynervanadiab
#ItsPRsonal
Some brands are seen..
Others are felt!
A conversation with Amir Fayo, the brand architect about storytelling, emotion, experiences & the real meaning of building a brand.
New episode of It’s PRsonal .. out now!
🔗 Link in bio.
في براندات الناس بتشوفها…
وفي براندات الناس بتحس بيها.
حوار مع أمير فايو عن الـ storytelling، والمشاعر، والتجارب، وإزاي تبني براند يفضل عايش عند الناس.
حلقة جديدة من It’s PRsonal متاحة دلوقتي!
🔗 اللينك في البايو
Host: @ingyism
Wellness Bar by : @juhayna.everyday
MUA and HairStyling : @alsagheersalons
Set Furniture Partner : @onetruefind@maison69store
Exclusive Fashion Sponsor : @dstoreegypt , @majeparis , @sandroparis , @allsaints
Jewelery partner : @azzafahmy
Stylist : @bynervanadiab
#ItsPRsonal
Just like we learned from our very own @ingyism , we disconnect to reconnect.
Our reset at @alive.swisswellness Lagree Studio, celebrating @malak_salama and her beautiful new space, dressed in @humanitycodeshop pieces by @yaraelgabry , who pampered us with her latest drop (still not over the pink wrap) 🩷
In this episode of It’s PRsonal, we sit with Halla Al Kassm, CEO of Carina Wear, and her daughter Samiha Asfour, VP of Carina Wear, to explore the journey behind one of Egypt’s most recognizable brands.
From a simple idea rooted in real women’s needs to a brand that resonates across generations, this is a story of vision, resilience, and the people behind it.
Now available on YouTube and all podcast platforms.
🔗 Episode’s Link in Bio
من فكرة بسيطة طالعة من احتياجات حقيقية للستات، لبراند بقى قريب من أجيال مختلفة… دي حكاية رؤية، وتحديات، والناس اللي ورا النجاح ده
في الحلقة دي من It’s PRsonal، قعدنا مع هالة القاسم، CEO لـ Carina Wear، ومع بنتها سميحة عصفور، VP في Carina Wear، علشان نحكي قصة واحدة من أشهر البراندات في مصر.
الحلقة متاحة دلوقتي على يوتيوب وكل منصات البودكاست
🔗 لينك الحلقة في البايو
MUA and HairStyling : @alsagheersalons
Set Furniture Partner : @onetruefind@maison69store
Exclusive Fashion Sponsor : @dstoreegypt , @majeparis , @sandroparis , @allsaints
Jewelery partner : @azzafahmy
Stylist : @bynervanadiab
#ItsPRsonal
In a region where storytelling defines influence, Ingy Yousri Ismail has built a distinct voice—one that understands both the nuance of culture and the demands of modern luxury. Through Flare PR, she has consistently shaped narratives that resonate beyond campaigns, creating lasting brand relevance.
Her collaboration with The Qode marks a pivotal evolution, aligning Egypt’s cultural depth with a broader regional and international framework. It reflects a shift toward more integrated, insight-driven communication strategies across high-growth markets.
With a precise, strategic approach, she continues to position Egypt not just as a market, but as a cultural force—connecting brands with the right voices, the right narratives, and the right moments.
#LuxuryCommunications #PRLeadership #EgyptRising #BrandStrategy #CulturalInfluence
The Qode, the Dubai communications agency that has spent the last 15 years making luxury fashion, watches, beauty and hospitality brands look like they belong on the right guest lists, has just announced a strategic partnership with Flare PR in Cairo.
As Egypt has been a growing base of high-net-worth consumers, significant GCC investment flows, and a cultural influence that punches which has turned it into something of a magnet for international brands. Hospitality, real estate, retail, entertainment – all of it is moving. So The Qode found someone who already knows where the bodies are buried – metaphorically speaking – and more importantly, where the media relationships live.
That someone is Flare PR. Founded in 2016 by Ingy Yousri Ismail, the Cairo-based agency has spent nearly a decade shaping fashion and luxury narratives with a culturally driven approach. They know the journalists. They know the talent. They know which partnerships actually work and which are just expensive photo opportunities. The Qode, meanwhile, brings its regional network, its events expertise, and its status as a partner agency of The Independents – a global ecosystem that spans research, strategy, design and production.
The partnership was driven by demand from The Qode's existing portfolio. Clients wanted to activate in Egypt without the time zone confusion, the cultural blind spots, the awkward first emails to journalists who have never heard of you. Flare PR provides the on-the-ground execution. The Qode provides the regional scaffolding. Together, they offer a seamless extension of services that feels local without losing the luxury polish.
For more news from across the UAE and beyond, head to SceneNow.com or download the #SceneNow app (link in bio).
Resident Michelin-starred Chef Sergi Arola took center stage at Giza Palace Hotel & Spa’s Arola Brasserie in West Cairo, guiding guests through an exclusive six-course tasting. The evening celebrated the launch of the brasserie’s new menu, now available to hotel guests and visitors alike.
The event drew a distinguished crowd from Cairo’s culinary, cultural, and creative scenes, including Chef Bobby Chinn, Juan Vicci, founder of Gronda, and H.E. Lars Bo Møller, the Danish Ambassador to Egypt, setting the tone for an evening defined by exceptional gastronomy and refined hospitality.
@ingyism ’s love language is always flower giving so we decided to be inspired by her this year and make other women feel extra special. Today we walked through the streets of Zamalek with a bag full of flowers, giving one to every woman we crossed paths with. As an all-women agency, this meant something deeply personal to us. We know the strength, resilience, and quiet power that women carry every day. This was our small reminder that every woman deserves to feel seen, appreciated, and celebrated. Womanhood is powerful, and its true beauty lies in women uplifting and celebrating one another. From the women of Flare to every woman out there, you deserve your flowers. Happy Women’s Day. 🌸
In this episode of It’s PRsonal, we sit with Shady Sherif, entrepreneur and podcaster of G.Talks, and walk through his journey from starting magazines and building brands to creating campaigns and opening doors for the voices of today.
A real conversation about experience, choices, and the realities of building influence over time.
The episode is now available on YouTube and all podcast platforms.
🔗 Link in bio
في الحلقة دي من It’s PRsonal مع شادي شريف رائد أعمال ومقدم بودكاست G.Talks، هنتكلم عن رحلته من تأسيس مجلات وبراندات مختلفة، لحد صناعة حملات مؤثرة وفتح المجال لمواهب جديدة.
حوار حقيقي عن الخبرة، الاختيارات، وإزاي التأثير بيتبني مع الوقت.
الحلقة متاحة دلوقتي على يوتيوب وكل منصات البودكاست.
اللينك فى البايو 🔗
MUA and HairStyling : @alsagheersalons
Set Furniture Partner : @onetruefind@maison69store
Exclusive Fashion Sponsor : @dstoreegypt , @majeparis , @sandroparis , @allsaints
Jewelery partner : @azzafahmy
Stylist : @bynervanadiab
#ItsPRsonal
