First Draft x @redbullusa
Look #2
Patterned, cut, and tailored by hand.
Built from Red Bull team materials, reworked into something new.
1 of 1 Made for Red Bull athletes and friends of the brand.
More to come soon!🪽
🎥 @alex_zoum
First Draft x @redbullusa present Look #1 for US Hockey Gold Medalist @laila_edwards
The collection is centered around athletes, with each piece pulling cues from sport and athletic swag while blending in premium construction.
A look behind the scenes showing the incorporation of material from two RB teams, @redbullnewyork and @fcredbullsalzburg , as well as additional textiles maximizing fit, breathability, and overall swag.
1-of-1 wings with many more to follow 🪽
Apparel illustration for the @firstdraft.us x @orlandomagic collab. Working on this illustration was a blast, I had to bring the magic into this piece to highlight Orlando’s culture and the team’s history.
#appareldesign #illustration #nbaillustration #drawing #nba
I don’t remember clubs officially selling upcycled collections before.
The design studio First Draft turned old Orlando Magic jerseys into unique T-shirts and caps.
The pieces were available for purchase during the game at the team’s fan shop.
I’ll keep saying it: experimenting and thinking outside the box is always a win — especially when it comes to merch.