New on view: Firestone at the "500" showcases the partnership between Firestone and Indianapolis Motor Speedway. As Harvey Firestone said, the Speedway is “the great outdoor laboratory” and for more than a century has served as the place where the brand perfected pioneering breakthroughs like Gum Dipping and modern slick race tires. Since 1900, Firestone continues the relentless pursuit of making the best tires for both the track and the roads you drive on every day.