Is it weird that I LOVE it when a client tells me the feel a bit scared about where we’re planning on taking their brand?
😅😅😅
Honestly I love it, cause in brand strategy THAT’S where the magic is.
If your top goal is to look ‘professional’ you’ve already lost. Cause in a world of AI sameness, distinctiveness is the only way to stand out.
Brand is the moat.
Brand is the gold.
Brand is the way.
If you feel a bit afraid and a lot uncomfortable - good. You’re doing it right, my friend. KEEP GOING! 💪🏼
I’ll die on the hill of brand strategy being first, last and second in your marketing tool kit 🔥
Soooo it's International Women's Day (almost). And while on the whole, I now find this an eye-rolling thing due to its tokenism, here's my 2c for the day:
You will not find a harder-working, more productive person than a working mother.
A mother who has a to-do list as long as her arm and 2pm school pick up to do it by.
A mother who has a sick kid at home for a week and deadlines she still has to hit.
A mother who has a 3 year old barnacle literally attached to her butt while she tries to get a sneaky 15 mins of emails sorted (pictured 😂).
To all the working parents out there - I salute you.
Having kids really is the ultimate productivity hack 🤪
You know what you don't see often enough on accountant websites?
Statue butt cheeks.
You know who realised this and turned it into branding gold?
Naked Accounting.
An no, I'm not sorry for the numerous butt related puns throughout - 10 points to Gryffindor for whoever can tell me how many puns I included 😂
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I help brands get clear AF on who they are so they can finally look like the experts they are. If you're ready to stop feeling embarrassed every time you send your website link to a potential client, shoot me a DM and I'll see how we can help :D Otherwise, register for our 1-day brand building intensive on 24th March in Subiaco - The Brand Builder Method!
It took way longer than I thought it would to clean this up 😅
WORTH IT THOUGH.
As for your font sizing, this is probably the most basic accessibility, UX and design hack going... but I see it often enough that it bears repeating.
If your font is too small to read, ain't nobody going to read it.
Increase the size. Please. For the love of all that's holy.
Anyone reading it will thank you 😂
I have an important message for you: STOP THROWING SPAGHETTI AT THE WALL.
The spaghetti is your brand (cause it's probably a mess).
The wall is the world (cause you probably haven't defined an ideal client).
The Italian crying in the corner is me (cause I'm sad you're throwing the spaghetti instead of eating it).
If you're anything like most of my clients, you're a high quality provider of a service that delivers exceptional results. Your clients rave about you. Your work is damn good.
BUT. You're not growing like you should be.
Cause you're in spaghetti mode.
→ You post once a month on your LinkedIn page and get 3 likes (and two of them are from your team).
→ Your collateral is older than my first born (she's 5, fyi).
→ You're pretty sure marketing is a scam at this point (and if you're doing it without a strategy, you're not wrong).
If this is you - I've got something for you.
It's called The Brand Builder Method.
The Brand Builder Method is a 1-day, intensive, facilitated, process for founders and directors of B2B, professional services companies ready to scale their businesses to $2M and beyond.
It's a full day of brand strategy frameworks and exercises that mean you'll walk away with an actionable todo list to turn your brand completely around.
It's running on March 24th 2026 at Subi Space in Subiaco from 9am - 5.15pm.
I'm gonna be talking about it a lot in the next little while (fair warning).
But for now, if you've got any questions or want a link to find out more, please feel free to leave a comment or shoot me a message.
Sincerely, your local pasta enthusiast 💁🏼♀️
Beth
Want to know the laziest way you can possibly do customer research? I got you.
Of course my professional advice is to NOT do it the laziest way possible 😂
BUT if you're a time poor, tired and busy founder of a B2B, service-based business, you're probably like a lot of my clients - you need to spend your time actually delivering those services - and brand strategy is pretty low down the list.
That's why I love this approach - you get some killer insights that don't break the bank, or cripple your capacity - all while strategically informing how to shape your brand.
Let me know if you try it!
#branding #brandstrategy #customerresearch
That moment when someone asks for a link to your website and you’d rather fake your own death... ☠️🙈🚩
If any of these called you out then yeahhhhh, we need to talk about your brand.
Send me a message if you need some brand therapy 🤍
Just finished up a brand strategy chat with my client and as he was leaving he said 'thanks for the counseling session'.
(... and there I was worrying I'd offended him by being too brutal 😅)
It's true though - getting clarity about your brand and business can feel kinda like getting good therapy.
Especially if your current brand is making you sad (which it is for lot of our clients when they first come to us).
I experience this myself - I sit down with my business coach once every few months for a coffee, looking forward to being ripped to shreds (kindly and with incredibly good intent of course!).
Because I walk away with a super clear idea of what's next and lit the heck up to go get it done.
This is what brand strategy does for your business (when it's done right). It gives you the map to get where you're trying to go. And goodness knows we all get a little lost sometimes..
If you're looking for a way to set your brand on fire (in a really good way), I'm working on something at the moment to make brand strategy more accessible.... stay tuned 👀
The best part about this testimonial is that 3 years after doing this epic rebrand for NGNU, the boys are back working with us again - this time on their marketing 😎
I don't think there's anything that makes us more proud than seeing clients come back for round two as their businesses grow 🥰
The most underrated brand tactic? Public speaking.
If you’re the founder of a B2B service based business you definitely need to consider this a core part of your brand and marketing mix cause it makes a heck of a difference.
I’ve been performing on stages personally since I was 6 years old.
It’s not something I’ve ever thought deeply about if I’m honest.
It’s just something I’ve always done - and been pretty comfortable doing.
Now I’m no expert but I do know this -
It’s humbled the HECK out of me.
It’s given me SO MUCH confidence.
It’s given me HEAPS of opportunities.
Whether it’s on a podcast, at a charity event, in a small workshop - practice getting onstage and being SEEN on behalf of your business.
And if you do, let me know what kind of doors it opens for you?
📸 some of my favourite moments on stage over the past 8 years.
