FIN MATSON

lately i’ve been thinking about how much of my life stays off here. there’s always a lot happening, and it kinda feels right to let some of it be seen more… so i thought i’d give you an update on what i’ve been working on: @yoreh.co is where most of my energy and time goes.. and there is nothing i’ve ever been more passionate about. at its core, it’s a jewelry brand, but really, it’s a reflection of who i am and where i come from… influenced by skate culture, rock music, art, and rebellion again the norm.. very excited to start sharing more of the journey! i’m also building @filmcuts.io alongside @mrdivine . it’s a stock footage platform made entirely from film. shooting on film has taught me a lot about life, and especially now while so much is moving toward AI and perfection, we’re choosing something slower, more human, more real, while also supporting those who still care about their craft.. we’re launching in early 2026 and can’t wait to share more! last but not least, and why everything started, photography. it will always be a big part of me. i don’t shoot much client work anymore, but i’m shooting every day, everywhere, documenting life and the world as i see it. there’s been a lot of doubt, a lot of learning, and more uncertainty than i would’ve ever expected recently, but also moments that feel quietly right and i think i’m ready to share more of this. stay tuned! whole lotta love f.

This is where @yoreh started… and where it nearly ended many times too. From designing the first pieces, sampling, shooting, packing and shipping orders, learning how to run a business, it all happened from this little space. There were months where nothing sold. Months where I questioned everything, the brand, the products, myself, whether any of this actually made sense. I failed at things I was sure would work. And then I failed again. And again… After a very long time of not giving up, things are finally starting to make a little more sense. I wanted to share this before it’s gone. This little space holds everything. Every failure, every small win, every late night. It’ll always be where @yoreh started… but now it’s time for something bigger. Thanks for being here 🥀

After more than a year of building, refining, and curating film from around the world, we’re excited to finally share Filmcuts with you. A global roster of creators licensing real Super 8, 16mm, and 35mm footage. If you want your edits to hit harder, this is for you. This is only the beginning. filmcuts.io — Austin & Fin

Somewhere quiet. Something real.

some #35mm film frames from a recent trip… 🇯🇵🌀

true romance

i see blue in your mood

i don’t have to sell my soul

Been working hard on our first collaboration with one of our favourite brands…. can’t wait to show you the designs! 🌀 Dropping SS26 ⛓️ yoreh™ Collective will hear first about it — sign up on the website!

nothing but a vision trick

poems of a loner

in a world that forgets fast