Finding Good Ads | Marketing | Advertising

Follow (us) @findingoodads for more! A recent viral moment from Mumbai has the internet doing what it does best, turning real-world chaos into a marketing opportunity. After a woman confronted a minister in Worli over a massive traffic jam caused by a political rally, visuals of her visibly angry rant spread everywhere. What caught people’s attention beyond the moment itself was a tweet pointing out her outfit, a Nike tracksuit, with the line “Nike has the opportunity to do the funniest thing ever.” That single observation triggered a wave of brand thinking online, with replies like “Step up, Just Do It” pitching campaign ideas in real time. It’s a classic example of how the internet spots cultural moments faster than brands themselves, turning unplanned visibility into potential advertising gold. All it needs now is for Nike to actually step in and do what everyone is already imagining.

👈🏻 FOLLOW | Cadbury Dairy Milk added a fun twist to its iconic chocolate bar by breaking it into uneven pieces, each representing the small roles we all play in everyday moments. From “Who drove?” to “Who navigated?” or even “Who just slept?”, every piece celebrates someone's contribution to a shared experience. The packaging transforms a simple chocolate bar into a playful way to appreciate the little efforts we often take for granted. It’s not about grand acts, but about recognizing the small roles that make life’s moments sweeter. With this campaign, Cadbury once again connects with people by highlighting how there’s a piece of Dairy Milk for everyone. #CadburyDairyMilk #Chocolate #Branding #advertising #packaging #packagingdesign

👈 FOLLOW | There’s a new name quietly taking over fashion feeds, and it’s Diya Joukani (@diyajoukani ). The Mumbai-based designer is going viral not just for her style but for how she markets it. Instead of glossy shoots, she turns everyday city moments into fashion films. Walking goats, hopping onto random construction vehicles, grabbing chai, and styling embroidered streetwear in real-life chaos has become her signature. This raw, street-first storytelling is what makes her brand feel real, and her drops often sell out even before the reels fully peak. What’s even crazier is how her content is becoming a global movement. One of her reels was reposted by Instagram, pushing her reach far beyond India, and now creators across the world are recreating her videos in their own cities. By blending Indian craft like zardozi and aari with modern streetwear, she is proving that culture, authenticity, and strong point of view are the best marketing strategy today. This is less about fashion and more about building a community, and right now, the internet is fully locked into her world.

A clever Adidas print ad once turned something as ordinary as a magazine fold into the entire creative idea. The campaign placed athletes across the centre spread in a way where the natural fold of the page completed the movement, making static workout poses suddenly feel dynamic and alive. Instead of treating the fold like a limitation, Adidas used it as part of the storytelling itself.

McDonald’s Malaysia’s latest Michael Jackson tribute is such a perfect reminder of how powerful iconic visual identity can be. The post literally just features two bent fries, yet almost everyone instantly understood the reference. No logo explanation, no caption-heavy storytelling, no direct image of MJ, just a silhouette so culturally recognisable that your brain fills in the rest. That’s the power of strong visual memory in branding and pop culture.

This spec ad feels like the perfect reply to Pepsi’s viral “Coke tastes OK” campaign. Pepsi cleverly pointed out how the word “OK” appears inside the Diet Coke logo, turning it into a jab about taste. But this creator flipped the Pepsi can upside down and found something equally brutal: “IS DED” or “is dead.” Such a simple visual trick, but exactly the kind of playful brand-war thinking the internet loves LinkedIn/Navya Gupta

Pepsi spotted the word “OK” hidden inside the Coca-Cola logo and cleverly turned it into a campaign of its own. Such a simple visual observation, but the kind of cultural marketing idea that instantly grabs attention because once you see it, you can’t unsee it. It’s a smart reminder that some of the best campaigns don’t come from big production budgets, they come from sharp creative thinking and finding opportunities hidden in plain sight.

LEGO®️ Collectors’ Week invited adults to pause, make space for joy, and reconnect with the simple pleasure of building again. With creator-led storytelling, immersive LEGO Date experiences, and active participation from AFOLs (Adult Fans of LEGO) communities, LEGO India sparked a wider cultural conversation around creativity, connection, and the timeless joy of building your favourite set. #LEGOIndia #MakeSpaceForJoy #Collab

Instamart’s new “Aambulance” campaign is such a smart example of how brands are turning internet behaviour into real-world marketing. Instead of directly selling mangoes, the activation exaggerates India’s collective obsession with mango season and turns it into a full-blown public emergency. An ambulance designed around “mango fever” sounds ridiculous on paper, but that’s exactly why it works. It feels less like a traditional ad and more like a meme that escaped the internet and landed on the streets.

Air Transat did one of the smartest World Cup OOH campaigns recently. With ticket prices for the tournament becoming absurdly expensive, the airline flipped the conversation by showing that traveling to the country you support can actually cost less than watching them play live. Such a simple insight, but instantly relatable because it taps into something fans are already frustrated about.

Most skincare ads still follow the same formula, point out a flaw, dramatise it, then position the product as the fix. Which is why Foxtale’s new DVC for its Oil Balance Moisturizer instantly feels different. The film never tries too hard to “sell” you perfect skin. It just quietly builds around a much smarter idea: balance over control.

A Mother’s Day spec ad for Blinkit is going viral for turning the brand’s biggest strength, speed, into an emotional message. The billboard, shaped like a pregnant woman, reads “She waited 9 months, you can’t wait 10 minutes?” instantly reframing quick commerce impatience through a deeply relatable lens. It’s simple, sharp, and the kind of idea that makes people stop scrolling. LinkedIn/Chaitali Dixit