Most artists don’t start touring until they’re “big enough”.
@findingkels went on the road to BECOME big enough.
Instead of waiting on a label, booking agent, viral moment, or perfect opportunity, she started building her fanbase in real life, city by city.
And it’s working.
In just the last few months, she went from around 30K monthly listeners to over 500K. From under 100K IG followers to over 450K.
She’s building real demand through secret shows, unconventional venues, direct fan support, and a level of consistency most artists only talk about.
In this episode we broke down:
🔂 how she built her own DIY touring model
🔂 how she decides what cities to play
🔂 how pay-what-you-want tickets and the +1 model work
🔂 why owning fan data matters
🔂 how live performance became content
🔂 how she turned “dirty blues” into a real artist brand
🔂 why she kept pushing “Gone” long after most artists would’ve moved on
🔂 how to make fans feel like they’re part of something
This is not an artist looking back and reflecting at their long journey after reaching peak heights.
This is an independent artist in the middle of the climb, proving that momentum can be built before everything looks “perfect”.
Grab a notebook because this one is LOADED with game 💎
Comment “WATCH” and we’ll DM you the episode 📥
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Maybe im a control freak? Maybe my songs could be better? I’m willing to live with that. Will I ever collaborate with songwriters? Of course. I’m a songwriter first. My passion is turning stories into music.
Am I lucky or did I start a cleaning business to fund my music career, play my music on the street all over the US for 3 years and post my songs 6 times per day every day? I’ll never forget what it took to get here and I’m just getting started.
