Mom and daughter creating some on set memories! This one is going in the scrapbook.
FFT’s Abyssinia and Ava featured together in this Corvus Creative x Lalo Toys campaign, now appearing on the Crate & Barrel website and in video content for Lalo’s toddler toy collection. Watching a real mother and daughter play together brings such a natural warmth to the campaign, especially with products designed for curious little minds ages 13–15 months.
The Lalo Mini Phone might be tiny, but Ava’s star power is not.
We love seeing family castings at the center of projects like this one.
#FFTModelsNYC #LaloToys #CrateAndBarrel #LifestyleCampaign #ToddlerToys #ToyCampaign #CommercialModel #KidsModel #RealFamilies #NYCModelAgency
Tiny sweater. Big Star!
FFT’s Carter featured in the Ralph Lauren baby collection, looking like he walked straight out of a storybook. Between the little bear sweater, those bright eyes,and his iconic red hair, this campaign is almost unfairly cute.
We love seeing our kids talent featured in iconic brands that define classic American style. Big congrats to Carter on this adorable Ralph Lauren booking.
#FFTModelsNYC #RalphLauren #RLBaby #BabyModel #KidsFashion #ChildModel #CommercialModel #NYCModelAgency
FFT’s Anna landing the cover of Personal Care Magazine, and looking absolutely stunning. Gorgeous, composed, and undeniably radiant.
There’s something really special about this one. Iconic. Huge congrats, Anna on this brilliant beauty campaign for Ashland. #FFTModelsNYC #PersonalCareMagazine #CoverModel #BeautyEditorial #Skincare #NYCModel #PrintCampaign #ModelAgency
What's the best Arcade for Game Night? Well if you ask FFT's Marcus he'll definitely say Bowlero! Congratulations on your Bowlero print and video campaign Marcus! Looks like all of these amazing models and actors had a great time on set.
#fftmodelsnyc #commercialprint #nycactor #nycmodel #lifestylemodel #bowlero
FFT’s Ragha for Capital One
Commercial modeling is not just about putting your best face forward, sometimes it's about putting your best hand forward!
Ragha is featured in this Capital One campaign, and this time it’s her hands doing the work. Clean, expressive, camera-ready — exactly what brands look for when casting parts models for national advertising.
A great reminder: having a strong parts portfolio (hands, feet, etc.) can open the door to even more opportunities in commercial modeling.
Love seeing this side of the industry in action. Great job, Ragha! #FFTModelsNYC #CapitalOne #PartsModel #HandModel #CommercialModel #ModelTips #NYCModelAgency
FFT’s Skylar for AMF Bowling
Nothing says summer like bowling, bright colors, and a great smile — and Skylar brought all of that to the AMF Bowling summer promotion. Full of personality and totally in the moment, this shoot captured the kind of energy that makes you want to grab your friends and head to the lanes.
We love seeing our young talent shine in fun lifestyle and youth advertising campaigns.
Nice job, Skylar! #FFTModelsNYC #AMFBowling #ChildModel #FamilyFun #NYCModelAgency #kidsmodelagency
Icon energy only.
Our very own Phyllis looking effortlessly sleek in the new StreetEasy “Be a Forever New Yorker” ad campaign. Looking confident, polished, and completely at home in New York City. If you're in NYC you can see her in the subways, at bus stops, and even on buildings!
We love seeing our iconic talent leading major NYC commercial advertising campaigns and representing what it truly means to be a New Yorker.
Congratulations, Phyllis!
#FFTModels #FFTModelsNYC #StreetEasy #ForeverNewYorker #NYCModel #CommercialModel #IconModel #MatureModel #RealPeopleModeling #NewYorkCity #NYCAdvertising #PrintCampaign #ModelAgency #TalentAgency
We love this moment featuring two of our incredible FFT talent, Craig & Dahli, sharing a warm embrace while enjoying one of New York's most iconic landmarks, The Edge NYC
This is what makes commercial modeling so powerful. It’s not about trends or timelines. It’s about people who bring lived-in stories and real emotion to the frame.
Commercial modeling isn’t about chasing youth. It’s about capturing truth. And these two make it look easy.
#FFTModels #FFTModelsNYC #SilverFox #IconStatus #HudsonYards #NYCModels #RealPeople #ModelAgency #CommercialPrint #TalentAgency
FFT’s Sydney for Strava Merch
That smile says it all. Sydney is featured on the Strava Merch drop campaign, rocking her Strava hat and bringing the kind of natural, feel-good energy brands love for lifestyle and commercial print projects. You can spot her on the Strava website as part of this exciting release.
We love seeing our talent shine in major active lifestyle and athletic brand campaigns. Way to go, Sydney!
#FFTModels #FFTModelsNYC #Strava #StravaMerch #LifestyleModel #CommercialModel #ActivewearCampaign #NYCModelAgency #TalentAgency
FFT’s Anaya for Vylin Streetwear
We love seeing FFT’s Anaya featured in Vylin streetwear, now up on the brand’s website. Anaya brought such an easy, confident vibe to this shoot, making this a great example of how commercial and fashion talent come together in modern streetwear campaigns.
Shot by photographer Dorothy Shi, @dorothyshiphotography the images perfectly capture the cool, effortless feel brands look for in lifestyle and fashion content.
So proud of this one. Congrats, Anaya!
#FFTModelsNYC #Vylin #VylinStreetwear #StreetwearModel #FashionModel #CommercialModel #NYCModel #ModelAgency #FashionCampaign #ecomm
FFT Models is proud to be a registered Model Management company in the State of New York.
We care deeply about our talent and take our responsibility seriously. That means operating transparently, complying with the law, and always working to protect our models’ interests in the industry.
The New York Fashion Workers Act requires registration for any company in New York State that:
(i) is in the business of managing models participating in
entertainments, exhibitions or performances;
(ii) procures or attempts to procure, for a fee, employment or
engagements for persons seeking employment or engagements as models; or
(iii) renders vocational guidance or counseling services to models for
a fee.
This applies to commercial print models as well.
If you’ve ever wondered about CxC, that is our registered legal name. We do business as FFT Models. CxC stands for Charlie & Cindy, the name we chose when we took over ownership of FFT in 2023.
We strongly encourage all models, both commercial and fashion, to read the full law: New York Labor Law, Chapter 31, Article 36.
#KnowYourRights #ModelManagement #NewYorkFashionWorkersAct #CommercialModel #FashionModel #PrintModel #NewYorkLaborLaw
Another #FlashbackFriday
Throwing it back to FFT’s Abby in the Stride Rite Fall campaign! From playful moments to perfect poses, Abby brought charm, confidence, and all the energy a standout child model needs for kids lifestyle and commercial campaigns.She featured prominently on their website and was the Face of Stride Rite's Thanksgiving instagram post.
This booking is a great reminder of why strong child modeling talent makes a difference for national children’s footwear and lifestyle advertising.
Way to go, Abby!
#FFTModels #FFTModelsNYC #Abby #StrideRite #StrideRiteKids #ChildModel #KidsCommercial #KidsFashion #NYCModelAgency #CommercialModel #TalentAgency
