A bit of context behind the work.
Colour, texture and feeling matter to me. So does keeping things human, imperfect and honest.
This is the place I design from 🌝
#freelancedesigner #branddesigner #colourandform #intentionaldesign #creativeprocess
YOLA
Daily protection, without harming the sea.
Inspired by long days under the sun, salt water, and coastal living, yola is a contemporary reef-safe sunscreen concept designed to protect both skin and marine ecosystems.
A quieter approach to sun care, minimal, effective, and made to move with the ocean, not against it.
Concept project.
Selected photography sourced from Pinterest, Freepik, and my own camera roll.
Branding, packaging and art direction by @ferrerturstudio
#packagingdesign #artdirection #brandidentity #skincarebranding #visualidentity
Coming from a painting background, colour has always been a big part of how I see and work.
When painting, a simple trick is to squint your eyes until everything gets blurry, that's when you can clearly see the key colours to focus on.
Digitally, this Illustrator trick is my go-to method to create endless colour palettes.
And of course, your own judgement matters, feel free to break the rules and tweak things by eye to get the right contrast and readability 😌
#colorpalette #graphicdesignprocess #illustratortutorial #brandingdesign #colortheory
Back from the Dominican Republic and still inspired by its colours 🌴
There's something about this country that feels both vibrant and calm at the same time... I turned some of my favourite photos into colour palettes that could easily translate into branding.
Because the best inspiration always comes from real places 😌
Hope this gives you a bit of inspo too!
Save it for later 🎨
#colorpalette #brandingdesign #brandidentity #designinspiration #graphicdesigninspo
COMMUNITY VOTE RUNNER UP – BRIEF 43: LUNE 🌙✨
@ferrerturstudio
This design was bright, fresh and full of life and femininity. The dancing women woven throughout the brand felt so intentional and celebratory, bringing such a beautiful sense of movement and joy to the identity.
We loved the body positivity in the creative direction and the way the colourful, bold typography helped give the brand such a confident and uplifting presence.
A gorgeous celebration of womanhood and exactly the kind of energy this brief was hoping to inspire. Beautiful work.
#briefmebaby #BMBlune #brandingchallenge #brandidentity #packagingdesign #modernbranding #creativebrief #visualidentity #designcommunity #femininebranding
I saw a few designers trying this and thought it looked like an interesting experiment, so I tried it too 🙃
So... AI is a tool. Creativity is human.
Here's what I created, what do you think about my approach? 🌈
Brief by: @brief.mebaby
#bmblune #brandingproject #visualidentitydesign #packagingdesign #designprocess
Lune, period care made to be seen. From daily essentials to period care you actually want to see on your shelf.
The moment I read this brief by @brief.mebaby I knew I had to do it. Period care is one of those spaces where design can genuinely shift culture: reduce stigma, support real bodies and create a positive environmental impact.
With Lune, I wanted to explore a visual world that feels warm and unapologetically human. Movement, honesty, and sustainable choices at the center.
Let me know what you think! I loved creating this one 🥰
#bmblune #brandidentitydesign #packagingdesign #visualidentity #femcarebranding
Why do these colours work so well together? 💛💙
Warm vs cool, classic colour contrast doing its magic.
Sneak peek of a project I'm working on, can't wait to show you more!
#branddesigner #brandingstudio #brandidentitydesign #visualidentity #packagingdesign
A glimpse of how the Thermal symbol moves through matter, texture and place.
#visualidentity #brandingdesign #brandidentity #artdirection #ceramicstudio
From geothermal landscapes to tactile branding.
Thermal is a conceptual ceramic studio inspired by New Zealand's geothermal terrains and the transformative force of heat beneath the surface.
Mineral textures, layered sediments and oxidised colour palettes informed the visual system: from logo and print collateral to material research, packaging and digital applications.
An exploration of how natural processes can shape a cohesive brand language.
Swipe through to explore the full system.
#visualidentity #branddesign #ceramicstudio #artdirection #packagingdesign
Thermal is a conceptual ceramic studio inspired by geothermal landscapes and the transformative force of heat 🌋
The visual identity translates mineral textures, organic forms and raw materiality into a tactile brand universe.
Branding & art direction project
#branding #ceramicstudio #visualidentity #designconcept #artdirection
