Ferragamo launched the #BAOBAOSHANGHAI creative activation, presenting the new Hug Soft XS and Hug East West bags. Defined by sculptural silhouettes and signature Gancini details, the collection blends craftsmanship with modern design. Eleven globally limited-edition Hug bags also made their debut at the event. Each piece is meticulously handcrafted by artisans in Florence, embodying the refinement of an artistic masterpiece.
Global Brand Ambassador @huangjingyu__ , actress and producer @ningchang0904 , actor-singer @wzm.523 and actress @hankez0129 attended the event.
Ferragamo is delighted to announce actor @huangjingyu__ as its global brand ambassador.
Resonating through a shared spirit of gentlemanly elegance and Italian craftsmanship, the House embarks on a new chapter of timeless elegance.
Love and elegance, passed through generations.
This Mother’s Day, discover the new Hug Soft Bag XS. Explore the collection through link in bio. #FerragamoMothersDay
This Mother’s Day, Ferragamo celebrates the gifts passed between generations.
Discover the curated selection of handbags, silk foulards, Vara bow and refined accessories at the link in bio. #FerragamoMothersDay
Some lessons need no words - only a lifetime of shared grace, quiet gestures, and the things she taught you simply by being herself.
Discover the new Hug Soft XS through link in bio.#FerragamoMothersDay
From archive to artistry. Ferragamo silk scarves unfold with vibrant florals inspired by our heritage. A celebration of detail, color, and craftsmanship.
Discover the silk collection through link in bio.
Welcome to the Floating Silk Garden.
Ferragamo unveils the installation at its women’s boutique in Milan on the occasion of Salone del Mobile 2026, from April 18 to 26. Vibrant foulards drift through space like petals in motion. Two prints from the Pre-Fall 2026 collection capture Ferragamo timeless bond with floral design: shoes reflected in blooming forms, and archival florals spiraling in soft, warm tones.
