Everyone asks this question when trying to break into product…
“How technical do I need to be?”
But the better question is 👇
Can you hold a conversation with engineers without getting lost?
Think about this…
When a payment fails during checkout,
can you follow the discussion when engineers talk about
timeouts, integrations, or third-party services?
Or when a feature is delayed,
can you understand what’s blocking it,
without needing someone to “dumb it down” for you?
That’s the level you’re aiming for.
Not coding…
not deep architecture…
But enough understanding to connect the dots.
Also—quick reality check 👇
There are Technical Product Manager roles.
Those expect you to go deeper
sometimes working closely with systems, APIs, and architecture decisions.
So your path matters.
Start with understanding.
Depth can come later.
👇 Be honest—does technical stuff intimidate you?
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No experience in product?
Start here.
This is the mistake most people make…
They wait until they get a PM job before they start thinking like a PM.
That’s backwards.
You don’t need permission.
You don’t need a title.
You don’t even need experience.
What you need is practice.
Pick any app you use every day.
Break it down.
Ask better questions.
Think about what you would improve and why.
That’s literally how Product Managers think.
And the truth is…
this is exactly what interviews test you on.
Not certifications.
Not titles.
But how you think.
If you can show that… you’re already ahead.
👇 What app would you analyze first?
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Most people guess. Product managers use data. 📊
Imagine users can’t complete a checkout…
Do you assume it’s the payment page? Or the login?
A data-driven PM doesn’t guess — they check:
• Where users drop off
• Error rates on each step
• Time spent on each screen
That’s how you find the real problem 👀
Data helps you prioritize what actually moves the needle — not just what feels important.
Next time you’re making a decision, ask yourself:
👉 “What is the data telling me?”
What would YOU check first if customers can’t complete a transaction? 👇
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“Prioritization is a key part of product management”
If everything is “priority”… then nothing is 😅
As a Product Manager, your job is deciding:
👉 What gets built first
👉 What can wait
👉 What doesn’t matter (for now)
Let’s make it real 👇
You’re building an email login page: • Email field • Password field • Error messages • “Forgot password”
You can’t do everything at once… so what comes first?
This is where prioritization frameworks help:
🟢 MoSCoW
Must have → Email + Password
Should have → Error messages
Could have → Forgot password
Won’t have (for now) → Fancy extras
🔵 RICE :Reach, Impact, Confidence, Effort
Ask: how many users need it, how much impact, how confident are we, how hard is it?
🟡 Value vs Effort
Quick win = simple login that works
Later = improvements
Keep it simple.
Start with what must work… then build from there.
👇 What would YOU prioritize first?
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One thing many people don’t realize about Product Managers:
A big part of the job is communication.
PMs sit between different groups:
👩💻 Engineers
💼 Business leaders
👥 Customers
And each group cares about different things.
Engineers may care about how something works.
Business leaders care about results and impact.
Customers care about their experience.
Good Product Managers know how to adjust their message depending on who they’re speaking to.
That’s why communication is such an important skill in product.
👇 Curious to hear from you
What do you think is harder:
Talking to engineers or talking to business leaders?
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Think you need to start from zero to get into Product Management? Think again 👀
A lot of people are already one role away from product… they just don’t know it yet.
Some roles that are secretly product-adjacent:
Customer Support – You literally hear every complaint about the product before anyone else.
“Why does this feature not work?” → Congrats, you just found your first product insight.
📊 Business Analyst – Translating business problems into system requirements? That’s product thinking.
UX / Designers – You already obsess over user experience and usability. Product managers live in that world.
Marketing / Growth – Launching campaigns, analyzing adoption, improving engagement… that’s product success metrics.
Engineers / Developers – You build the thing. Product just helps decide what to build and why.
Sales – You know exactly why customers buy… or why they don’t.
The truth?
Product managers don’t start from nowhere.
They come from support, engineering, analytics, marketing, operations, consulting, and even sales.
So if you’re thinking about pivoting into Product…
You might already be closer than you think
👇
What role are you currently in?
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Let’s talk certifications for breaking into Product Management 👀
A lot of people think you need a long list of certifications before anyone hires you as a PM.
Relax… that’s not how it works 😅
Certifications won’t magically make you a Product Manager, but they can help you understand how product teams operate, learn product language, and sometimes help recruiters shortlist your profile.
Here are some popular ones in the product space:
CSPO – Certified Scrum Product Owner
Where I personally started. You learn backlog management, agile principles, and how product teams deliver in Scrum environments.
PSPO – Professional Scrum Product Owner
More exam-focused and great for understanding Scrum theory and value-driven product ownership.
SAFe POPM – SAFe Product Owner / Product Manager
Very common in large enterprises where multiple agile teams build different parts of a product.
Worthy mention:
CBAP – Certified Business Analysis Professional – great for Business Analysts transitioning into product.
Other certifications in the product space include:
• Pragmatic Institute Product Management
• Product School Product Manager Certification
• AIPMM Certified Product Manager (CPM)
But here’s the truth:
Certifications give you structure and vocabulary.
Nothing beats hands-on experience.
You’ll learn far more solving real product problems with real teams than any certification can teach you.
Think of certifications as a stepping stone, not the destination.
👇 Now I’m curious
Which certification are you currently studying for?
If you’re trying to break into product and need help figuring out where to start, drop a comment or send me a message, happy to help. If you enjoy watching this, pls like, share and comment! Let’s go!
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Watch how running out of mobile data helped me land a Product Owner role.
True story.
Ever been so frustrated with an app that you start questioning who designed this thing? 😅
That moment right there… is the beginning of a product mindset.
Product managers are naturally curious (and sometimes slightly annoyed users 😂).
We notice things like:
• “Why does this flow take so many steps?”
• “Why can’t this feature work without internet?”
• “This would be so much easier if they just…”
Those little moments of friction are actually product opportunities.
And fun fact: bringing that mindset into interviews can make a huge difference.
Because companies aren’t just hiring people who know product frameworks.
They’re hiring problem solvers who can spot issues, think about better solutions, and improve the customer experience.
So next time an app frustrates you…
Don’t just complain.
Start thinking like a product manager.
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Product Manager vs Product Owner let’s use PayPal 💳
Imagine PayPal wants to make sending money faster and easier.
The Product Manager is asking:
• Why are some users not completing their transfers?
• What can we improve to make this smoother?
• Will this help the business grow?
• Is this more important than other features right now?
They focus on the big picture , the problem, the priority, and the impact.
Now the Product Owner focuses on making it happen:
• What exactly needs to be built?
• What does “done” look like?
• What should the team work on first?
• Are we clear on what we’re delivering?
They focus on turning the idea into reality.
Simple way to think about it:
Product Manager = decides what we should build and why.
Product Owner = helps the team build it properly.
Two different focuses.
One shared goal.
If you’re trying to break into product, understanding this difference gives you clarity on which path fits you best. Use the poll below and let me know which niche you are exploring and send me a dm and I’ll see how to break it down for you.
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I remember walking into a big chain store and the sales associate was trying to sell me the credit card I worked on and when i revealed the value-prop to him and told him I helped launch it, he asked what do i do. I said I’m a product manager and of course he followed up with what does that mean? 😁
Ever ordered food on Uber Eats and thought, “Wow, this is so easy”?
Open app → pick restaurant → track driver → food arrives.
Simple, right?
Not exactly.
Behind that “simple” experience is a Product Manager making dozens of decisions:
• What problem are we solving? (Hungry people want fast delivery.)
• How do we reduce checkout time?
• How do we make tracking feel real-time and accurate?
• How do we balance delivery speed vs driver availability?
• How do we reduce failed payments?
• How do we measure success — more orders? higher retention? fewer cancellations?
The Product Manager doesn’t code the app.
Doesn’t design every screen.
But they sit between:
👥 The customer (who wants convenience)
💼 The business (who wants growth and revenue)
💻 The tech team (who builds the solution)
And they make the trade-offs that keep everything working.
So next time you tap “Place Order,”
remember, simplicity is engineered.
If you’re looking to break into product, start looking at the apps you use daily and ask:
What decisions had to be made to make this work? @femitheproductguy
That’s how you start thinking like a PM.#
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Hi, I’m Femi Shine.
I’m a product leader who’s worked across different domains, led cross-functional teams, and navigated complex, high-stakes product decisions.
I’ll be leveraging my experiences to help people looking to start in product or pivot into product management.
Some lessons came from wins. Some came from mistakes I won’t repeat. Either way, they shaped how I think about product and career growth.
I know how confusing it can feel trying to break in or figure out your next move. So I’m sharing what I’ve learned, the practical stuff I wish someone told me earlier.
This is my way of giving back.
If you’re serious about getting into product or growing in it, follow @femitheproductguy . We’re building with intention.
Break in. Level up. Lead.
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