Here we go.
The team at Fellow are back.
Over the last week we've been seeing a lot of chat and posts from businesses about this idea of the 'big change' across a variety of social channels. Using this time to share and reveal what's next, a refresh of sorts to kickstart their year. But, what happened to the celebrating the smaller yet important developments?
No big changes here or 'new year, new me'. For us it is about the tweaking, crafting and refining as we go into the year with eagerness, creativity and vigour.
First Job. Get artwork in the frames
#newyear #branding #agency #graphicdesign
Our last Fellow Friday took us to the Young V&A's Japan: Myths to Manga Exhibition! These types of trips are all about getting inspired and refuelling our creativity. They're chosen by the team for fun, rather than being tied to specific projects, allowing us to experience something new and different.
The exhibition mix of Japanese folklore, art and design was a rich source of inspiration that we can't wait to bring into our work as a studio.
This exhibition has now ended.
#fellowfriday #japan #arts #culture #design #inspiration #youngv&a
The Power of Strategic Creativity
Strategic Creativity is a game-changer in brand building At Fellow, we combine data-driven insights with creative innovation to achieve remarkable results. This approach has helped our clients achieve higher engagement and brand loyalty.
Case study: Hermanos Colombian Coffee Roasters
#brand #branding #brandstrategy #insights
Using humour to boost your brand.
Humour can greatly enhance brand perception. Our internal campaign for @capitaplc demonstrated how humorous content in videos can effectively increase employee engagement, for Capita this resulted in making complicated and serious subject matter more digestible.
How do you incorporate humour in your branding?
#brandculture #employerbranding #brandcampaign #branding #graphicdesign #design #illustration #popoculture #memes
At Fellow Studio, our strategic creativity is informed by data. By understanding market trends and audience behaviours, we craft campaigns that not only look good but also deliver results.
Our @travelsentry.official campaign is a testament to this approach. How do you use data to guide your creative process?
#campaignstrategy #creativity #BrandBuilding #brandcampaign #graphicdesign #design #DataDriven #tourism #travel #adventure
Launch Your Brand Awareness Campaign Like a Pro!
At Fellow Studio, we've mastered the art of blending creativity with strategy to elevate brand presence. Take our client, @travelsentry.official , as an example. For their Spring/Summer EMEA 2023 campaign, we tackled misconceptions and highlighted the benefits of their 'Red Diamond' padlocks with a series of humorous videos.
Achievements:
◾ Over 111,000 clicks to their website.
◾ 13.4 million impressions in the across UK, FR and DE.
◾ 8% VTR across TikTok and YouTube.
Curious about how we can help your brand stand out?
#brandawareness #brand #BrandCampaign #motiongraphics #Animation #design #creativestrategy #travel #lifestyle #tourism #designinspo
As part of a wider project with @travelsentry.official , Fellow went on to create and develop brand imagery that further solidified the accessories with the Travel Sentry brand. This involved creating digitally rendered representations of the accessories, associated products and Travel Sentry's lock technology, producing atmospheric videos that visualised the quality, details and attributes of the brands offering.
Modelling: @tricyclestudio
3D Motion Graphics: Luke Reade
#brand #branding #brandimagery #brandvideo #graphicdesign #design #motiongraphics #cinema4d #redshift #animation #lifestyle #travel #tourism #luggage #designinspo #itsnicethat
As part of our collaboration with @travelsentry.official
Fellow revitalised their website. With the upcoming release of their own product accessories it was a good time to update their digital presence to reflect more of their lifestyle positioning. Developing key brand imagery that brought quality and trust to the forefront. This resulted in a platform that was easier to use by the internal team and a framework that enabled future growth and increased brand awareness.
#brand #branding #graphicdesign #webdesign #ux #ui #motiongraphics #design #animation #lifestyle #travel #tourism #luggage #designinspo #itsnicethat
As part of a wider project with @travelsentry.official , Fellow went on to create and develop brand imagery that further solidified the accessories within the Travel Sentry brand. This involved creating digitally rendered representations of the accessories, associated products and Travel Sentry's lock technology, producing atmospheric videos that visualised the quality, details and attributes of the brands offering.
Modelling: @tricyclestudio
3D Motion Graphics: Luke Reade
#brand #branding #brandimagery #brandvideo #graphicdesign #design #motiongraphics #cinema4d #redshift #animation #lifestyle #travel #tourism #luggage #designinspo #itsnicethat #brandsinmotion
As part of a wider project with @travelsentry.official , Fellow went on to create and develop brand imagery that further solidified the accessories with the Travel Sentry brand. This involved creating digitally rendered representations of the accessories, associated products and Travel Sentry's lock technology, producing atmospheric videos that visualised the quality, details and attributes of the brands offering.
Modelling: @tricyclestudio
3D Motion Graphics: Luke Reade
#brand #branding #brandimagery #brandvideo #graphicdesign #design #motiongraphics #cinema4d #redshift #animation #lifestyle #travel #tourism #luggage #designinspo #itsnicethat
Introducing the new packaging design system for @travelsentry.official
Travel Sentry has firmly established itself as an industry leader in the travel and tourism sector, setting the standard when it comes to solving issues for airlines, airports, securities and passengers.
Given Travel Sentry's established presence in the market, there was an opportunity for the brand to leverage the equity established in their 'Red Diamond' directly with consumers, creating quality-made travel accessories to further enhance passengers travel experiences.
Fellow devised a packaging system with the flexibility to adapt to different scales, crafting a robust and structured solution for each product. This system visually conveys the ingenuity, trust, and quality associated with the brand through nuanced detailing. Resulting in a packaging system that distinguishes Travel Sentry accessories from the competition while staying true to the brand's sustainable credentials.
Special Thanks to the amazing team at @travelsentry.official and @adamjamesrichardson for the photography
travelsentry.org
#brand #branding #branddesign #graphicdesign #design #graphic #packaging #designsystem #designfeed #thebrandidentity #dieline #designinspo #visuelle #itsnicethat #packagingdesign
Travel as it should be
@holidaybest_uk
Every customer seeks a holiday experience that resonates with them personally. Each location offers a distinct array of amenities, weather conditions, excursions, and cultural encounters. Often, when we describe exceptional holidays, we incorporate storytelling to recount significant and defining moments of our time away from home. Through strategic workshops and competitor analysis, it became evident that customers desire a package holiday tailored to their unique interests and requirements, where they feel heard and provided a bespoke experience without the inflated price tag. This individuality, combined with the overall experience, contributes to creating a memorable getaway. This realisation led to the development of the strategic direction — "Travel as it should be," supporting customers every step of the way. This approach focuses on the finer details that define what 'best' means for each customer. Holiday Best is here to provide travellers with comprehensive travel solutions through flexible options and products.
#branding #creativebranding #brandstrategy #brandidentity #graphicdesign #design #travel #toursm #tailored #packagehoildays #beincahoots #londonagency
