KOOSHOO • Plastic-Free & Ethical Hair Accessories

Sometimes the best shoots happen because someone special says yes 🤍 Thank you Laura and Esteem Beauty (on Norfolk Island) for hosting us!

lol this is the energy 😌 #PearlHairTie #SlowLiving #ConsciousLiving

The most expensive part of your hair routine probably isn’t the bond treatment. It’s the 50¢ elastic undoing all of it 🫠 The global hair care market hit $87B last year. People are spending more than ever on healthier hair. And then tying it up with a piece of plastic that: · pulls on individual strands · creases the cuticle · puts tension on the temples · ends up in landfill in 6 weeks It’s the smallest thing in your routine. It’s also the one piece you’re replacing constantly. We made @feelingkooshoo because we couldn’t find a hair tie that respected what people were trying to do for their hair. Organic cotton. Natural rubber. Made by fourth-generation artisans in Japan. Lasts months (even years), not weeks. It’s the cheapest fix you can make to your routine. 🤍 Shop → kooshoo.com (link in bio) #HairHealth #HairCare #PlasticFreeHair #HairTieDamage

Happy Mother’s Day 🌷 KOOSHOO started when Rachel and Jesse were 26. They called it their first baby. Then Rachel had actual babies. And everything changed. Becoming a mother didn’t just reshape her daily routine. It changed how she thinks about what we make, who we make it for, and why it matters that every product we put into the world is something she’d be proud to hand to her kids someday. We’re also lucky to have a team of women who are building this brand and raising humans at the same time. It’s not easy. We don’t pretend it is. But watching them do both with so much heart makes us proud every single day. To every mum out there: you’re doing something irreplaceable. Thank you. 💛 #MothersDay #HappyMothersDay #MothersWhoWork

This is what gets sent out when a shop is interested in carrying KOOSHOO 💌 Our brand designer Kirsty puts every retailer package together by hand. No mass-printed flyer, plastic mailer, or filler. Just the products, a note, and a lot of care. It’s a small thing. But it’s also kind of the whole thing. We try to make every part of @feelingkooshoo with this much intention, from the way our hair ties are made in Japan to the way they show up at your door. 🛍️ Run a small shop and want to add hair accessories that don’t end up in landfill? We’d love to chat. Email us at [email protected] or visit wholesale.kooshoo.com. #SmallBusiness #IndependentRetail #BrandDesign

We launched the new collection in April and somehow this little moment got buried in the chaos. But it was too good not to share! Prinke is the eco store right next door to KOOSHOO HQ on Norfolk Island. Rach and Jesse pop in pretty much every day. They’ve been backing us for years and it truly is a mutual love story. Watching them unbox the new drops together felt like watching family open a present. Late or not, we’re glad this one made it out. 💛 If you’re ever on Norfolk, go say hi to @prinke.ecostore 🌿 #NorfolkIsland #ShopLocal #SmallBusinessLove

We finally gave the Bracelet Hair Tie its own moment 🤍 it’s been live on the site for a while but we’ve never properly talked about what makes this one different. so here it is: the chevron weave isn’t just pretty. the flatter profile means it sits flush on your wrist like a bracelet and grips your hair without the tension that causes creasing or breakage. no metal hardware pulling strands. no synthetic roughness. just organic cotton and natural rubber, the way it’s been made in Japan for generations. it holds thick hair, high buns, ponytails. and when you take it down, your hair looks like you never had it up. the one you put on in the morning and forget is even there. 💌 $13.99 for a 3-pack. shop kooshoo.com (link in bio) #BraceletHairTie #PlasticFreeHair #HairAccessories #OrganicCotton

- Giveaway is Closed- Moms do everything. Let’s give a little back 💐 We teamed up with four like-minded brands to create a giveaway filled with thoughtful, everyday essentials. One lucky winner will receive: 🦷 1 Smart Floss Family Pack — @drtungs PFAS-free oral care for the whole family, featuring Smart Floss® and everyday essentials made to keep smiles fresh, clean, and cared for. 🕯️ 2 Organic Soy Candles — @bloomranch Clean-burning candles made with whole-body wellness and a gentler, more grounded home in mind. 💚 1 Plastic-Free Hair Essentials Set — @feelingkooshoo Featuring Crochet Hair Ties in Hot Jam, Flat Hair Ties in Classics, and a Honeycomb Scrunchie in Coconut Milk — thoughtfully made from better materials for your hair and the planet. 🧼 2 Rinse-Free Soaps — @nowataclean Doctor-created cleansing soap in Lavender and Unscented that helps clean hands anywhere — no sink, towels, or wipes needed. How to enter: 1️⃣ Follow all four brands 2️⃣ Like this post 3️⃣ Tag a friend in the comments ✨ Bonus: Sign up through the link in bio for an extra entry Giveaway closes on Mother’s Day at midnight. Winner announced one week later. Good luck, and to every mom out there: you deserve this. Disclaimer: This giveaway is not sponsored, endorsed, administered by, or associated with Instagram.

Mother’s Day is May 10 and online orders probably won’t make it in time at this point 🫠 Good news: you can still grab @feelingkooshoo in person at @wholefoods across the US and Canada, plus loads of independent shops worldwide. DM us your city and we’ll send you the closest one. A few thoughtful, under-$30 gift ideas she’ll actually use 👇 🤍 @feelingkooshoo pearl hair ties 🤍 @ethiqueworld shampoo bar 🤍 @meowmeowtweet lip balm 🤍 @seedphytonutrients shower gel 🤍 @publicgoods beeswax candle 🤍 @onekaelements body wash 🤍 @feelingkooshoo everyday headband Tag a mum who deserves better than another candle. #MothersDayGift #ConsciousGifting #PlasticFreeGifts #ShopSmall

J-Beauty has a reputation for glass skin. but the hair side of it is just as obsession-worthy 🇯🇵 A few things Japanese hair care gets right that most of us are still sleeping on: 🤍 scalp massage before washing (10 minutes minimum) 🍚 fermented rice water rinses after shampooing 🔥 lower heat, longer drying time 🛍️ layering lightweight oils, not heavy ones 🧴 treating your accessories as part of the routine That last one is the one nobody talks about. You can do every other step perfectly and then undo it with a plastic elastic that creases, pulls, and puts tension on your scalp for 14 hours a day. Our hair ties are handcrafted in Japan, by artisans who’ve been working with rope for generations. Organic cotton. Natural rubber. No plastic touching your hair. The full J-Beauty routine, actually complete. 💌 Shop kooshoo.com (link in bio) #JBeauty #JapaneseSkincare #HairCare #HairHealth #PlasticFreeHair

Justin frantically shopping before the sale ends is all of us right now. ⏰ 20% off everything ends April 28, automatically applied at checkout Shop → kooshoo.com

Fashion Revolution Week started because 1,134 people died making clothes in a factory collapse. The question that followed, #WhoMadeMyClothes, wasn't radical. It was basic. And most brands still can't answer it. We've known our makers for 15 years. Same Fair Trade facility in India. Same artisan partners in Japan. Full transparency on our supply chain. Because if you can't tell people who made your products, you probably shouldn't be selling them. This week, ask brands who made your clothes. If they can't answer, that's your answer. Support brands with transparent supply chains: 20% off sitewide April 22-28 (no code needed). Every purchase supports Fair Trade wages. #FashionRevolution #WhoMadeMyClothes #RanaPlaza #EthicalFashion #FairTrade