Leh, Ladakh
3,500 m asl
March 2025

“It’s freezing cold. We’ve got the right frame, and I wonder if they’ll ever see where it all comes from.”

A thought that crossed our minds while shooting — and TODAY, we’re proud to reveal THE SOURCE.

A raw visual exploration of the worlds that define cc-tapis, captured through an analogue lens that slows the gaze and unveils the brand’s dual essence: between heritage and contemporaneity.
The atmosphere, the encounters, the places behind each handmade rug.

🎥 Directed by Lorenzo Gironi
DOP Federico Teoldi
🎞️ Shot on 16mm film

@cc_tapis 

@lorenzo_gironi 

@jigmay_dongste 

@happyfabrizio 

@daniele__lora 

@silviagiustozzi 

@marrgiis 

@johanna.jj__ 

@ps.creativeagency 
