There are some projects you work on, and then there are the ones that shift the conversation entirely.
We’ve pulled together a few of those on our website. These are buildings that went from collision hotspots to places that actively protect birds.
You’ll see names like McCormick Place and Royal Bank Plaza, where our Feather Friendly Large-format markers eliminated what was once a serious problem.
And then there’s Rocket Mortgage FieldHouse in Cleveland, where Bird Divert played a key role in making a massive glass façade safer.
These projects started with dead birds, volunteers collecting data, people paying attention, and years of pushing for something better, and eventually chose to do the right thing.
Now, they stand as examples of stewardship that others are scrambling to emulate
Read more here:
/pages/mccormick-place-project
/pages/rocket-mortgage-fieldhouse-project
/pages/royal-bank-of-canada
#FeatherFriendly #birddivert #BirdDivertUV #BirdSafeGlass #BirdFriendly #SaveTheBirds #BirdCollisionPrevention #ProtectBirds #BirdSafeDesign #BirdFriendlyGlass #WildlifeConservation #EcoFriendlyDesign #SustainableDesign #UrbanWildlife #GlassSafety #BuildingForBirds #BirdProtection
With spring migration now at its peak, more birds are arriving at their breeding grounds every day. Sadly, that also means a rise in window collisions.
Our friends and volunteers with bird rescue organizations such as @birdsafephilly , @chicagobirdcollisionmonitors@flapcanada and @safewingsottawa are already finding birds that didn’t survive the impact.
But some do — and when that happens, the actions you take in the first few minutes can make all the difference.
If you find a bird that’s hit a window, here’s what to do:
➡️Ensure that the bird is safe from pedestrians and traffic. If needed, assign someone to stay guard over the bird while you look for an appropriate bag/box to place the bird in.
➡️Gently cover the bird and place it in a paper bag or small cardboard box with air holes and secure the top. Line the bottom with an unscented paper towel or coffee filter.
➡️Keep it in a quiet, dark place, away from noise, pets, and people. This helps reduce stress and minimizes chances of inadvertent escape or further injury. Do not give the bird food or water.
➡️Contact your local wildlife rehabilitation facility as soon as possible. Collision victims often have internal injuries that are not obvious externally, and massive internal damage is likely. Rehabbers are best equipped to determine the extent of injury and provide care.
➡️Better yet, prevent collisions in the first place. Glass that’s been treated with ABC-tested and approved solutions like Feather Friendly® visual markers or Bird Divert™ Clear UV markers helps birds see the danger before it’s too late.
Remember that every treated window saves lives. #FeatherFriendly #birddivert #BirdDivertUV #BirdSafeGlass #BirdFriendly #SaveTheBirds #BirdCollisionPrevention #ProtectBirds #BirdSafeDesign #BirdFriendlyGlass #WildlifeConservation #EcoFriendlyDesign #SustainableDesign #UrbanWildlife #GlassSafety #BuildingForBirds #BirdProtection
The John J. Williamson Education Center at Jenkins Arboretum & Gardens is now a haven for birds.
This wasn't always the case. Staff began recording strikes in spring 2022, and the community pushed for action. A small test phase helped confirm what would work. Eventually, the goal was to treat far more glass. In winter 2025, the community crowdfunded a Feather Friendly retrofit, covering materials plus installation.
Since treatment, Jenikins has recorded zero strikes on the treated glass! Feather Friendly kits arrive in the garden shop in spring 2026. #FeatherFriendly #birddivert #BirdDivertUV #BirdSafeGlass #BirdFriendly #SaveTheBirds #BirdCollisionPrevention #ProtectBirds #BirdSafeDesign #BirdFriendlyGlass #WildlifeConservation #EcoFriendlyDesign #SustainableDesign #UrbanWildlife #GlassSafety #BuildingForBirds #BirdProtection
Migration is peaking, and we will witness close to 400 million birds flying through tonight!
It is imperative that we take a few simple steps so that our winged friends can reach their breeding grounds safely:
• Treat glass with Feather Friendly visual markers or Bird Divert Clear UV markers
• Keep lights out at night.
Learn more about the BirdCast Migration Dashboard here: /news/heres-how-to-use-the-new-migration-forecast-tools-from-birdcast/?utm_source=instagram&utm_medium=social&utm_content=ap_9oxeyrnekc
Migration movement graphic courtesy of BirdCast: /migration-tools/migration-forecast-maps/?utm_source=instagram&utm_medium=social&utm_content=ap_eyjhnas5ha
Lights Out alert graphic courtesy of Colorado State University’s AeroEco Lab: /uslights?utm_source=instagram&utm_medium=social&utm_content=ap_4yds0ypnxm
From a distance, it doesn’t look like anything has changed.
That’s the point.
Bird Divert Clear UV markers are designed to remain subtle on glass while still being visible to birds. Under UV light, the pattern becomes clear — showing what birds can detect, even when we can’t. Bird Divert is tested and approved by the American Bird Conservancy, with a minimum 75% reduction in collisions — and even higher performance documented in real-world projects like the Cleveland Cavaliers training facility, where collisions were reduced by 79%.
Clear to you. Proven to protect birds. #FeatherFriendly #birddivert #BirdDivertUV #BirdSafeGlass #BirdFriendly #SaveTheBirds #BirdCollisionPrevention #ProtectBirds #BirdSafeDesign #BirdFriendlyGlass #WildlifeConservation #EcoFriendlyDesign #SustainableDesign #UrbanWildlife #GlassSafety #BuildingForBirds #BirdProtection
May 9 marks World Migratory Bird Day 2026, a day that highlights the fascinating journeys migratory birds undertake each year and the many challenges they face along the way.
This year’s theme, “Every Bird Counts – Your Observations Matter”, focuses on the value of bird observations, citizen science, and the people contributing to bird conservation every day.
Join us in sharing the campaign and continuing the conversation about making the built environment safer for birds during migration and beyond.
Learn more about this year’s campaign here: /
Comment “BFC” for the link to Make Canada Bird Friendly!
This year’s World Migratory Bird Day theme, “Every Bird Counts” highlights the importance of citizen science, participating in community science programs and recording your sightings on eBird. Your observations help to support bird conservation science and action! But without creating safe, sustainable environments for birds to thrive we will continue to count less and less.
Most collisions are with windows in individual houses, some from low-rise buildings, and less than one per cent from high rises and skyscrapers. The problem only gets worse for birds that migrate each fall and spring.
Everyone has a role to play in reducing collision risk. Making windows visible to birds is the best solution. Other solutions include mitigating factors that attract birds or put them at higher risk, such as escaped artificial light from windows, and for home owners, placing features that attract birds such as bird feeders a safe distance from the windows.
‘Bird Banter with Paul Groleau’ is now live on Spotify and YouTube!
This series brings together some of the most influential voices in bird conservation. These are people who have spent their lives studying, admiring, and protecting birds.
These fascinating conversations, hosted by Feather Friendly President Paul Groleau, go into the work, the challenges, and the ideas shaping avian conservation today.
If you care about birds and conservation, this is truly worth a listen.
The first three episodes are now available. All links are in our bio. #FeatherFriendly #birddivert #BirdDivertUV #BirdSafeGlass #BirdFriendly #SaveTheBirds #BirdCollisionPrevention #ProtectBirds #BirdSafeDesign #BirdFriendlyGlass #WildlifeConservation #EcoFriendlyDesign #SustainableDesign #UrbanWildlife #GlassSafety #BuildingForBirds #BirdProtection
When Male Birds Just Can’t Wait!
Some birds just have no patience! In many species, males migrate before females in a phenomenon called protandry – arriving early to grab the best breeding territories before the competition gets tough. While not all birds do this, here are a few species that do:
➡️Ruby-throated Hummingbirds – Males speed north weeks before females to claim prime feeding areas and defend them fiercely.
➡️American Redstarts – These stunning warblers arrive early to secure the best breeding territories, using their black-and-orange plumage to impress females.
➡️Black-tailed Godwits – Males arrive early and prepare to put on elaborate aerial displays to attract arriving females.
The downside?
Early birds don’t just get the best territory - they are also the first to be exposed to migration hazards like window collisions.
Adding visual or UV markers to glass helps keep migrants safe! #FeatherFriendly #birddivert #BirdDivertUV #BirdSafeGlass #BirdFriendly #SaveTheBirds #BirdCollisionPrevention #ProtectBirds #BirdSafeDesign #BirdFriendlyGlass #WildlifeConservation #EcoFriendlyDesign #SustainableDesign #UrbanWildlife #GlassSafety #BuildingForBirds #BirdProtection
Every spring, the air fills with birds' whistles, trills, and fluty phrases. This seasonal song is as full of purpose as it is pretty to hear!
In many species, increased daylight triggers a rise in testosterone in males, activating the brain’s “song center.” What follows is a flood of singing that serves two crucial roles:
🐦 Attracting mates – “Listen to how fit and fabulous I am!”
🦉Claiming territory – “This patch of forest? Taken.”
Some delightful bird-song facts:
➡️The Song Sparrow might sound improvised, but each male has a personal setlist of up to 20 different songs.
➡️Winter Wrens pack over 100 notes into a single, bubbly song, one of the most complex in the bird world.
➡️Northern Cardinals duet—females sing too, often back-and-forth with their mates.
Want to start identifying who's singing in your neighbourhood? Here’s how:
❗Listen, don’t just hear – Focus on one bird at a time. Try to separate it from the chorus.
❗Use Merlin – Free apps like Merlin ID songs in real time.
❗Associate with the bird – Watch the singer if you can. Seeing a Song Sparrow repeat its tune helps your brain link the voice to the face.
❗Practice often, ideally at dawn – Birds sing most energetically in early morning light, when the air is calm and sound travels far.
Unfortunately, many of these singers never finish their set because they collide with untreated glass. Make your windows bird-safe with Feather Friendly visual markers or Bird Divert Clear UV markers! #FeatherFriendly #birddivert #BirdDivertUV #BirdSafeGlass #BirdFriendly #SaveTheBirds #BirdCollisionPrevention #ProtectBirds #BirdSafeDesign #BirdFriendlyGlass #WildlifeConservation #EcoFriendlyDesign #SustainableDesign #UrbanWildlife #GlassSafety #BuildingForBirds #BirdProtection
GIVEAWAY 🚨 🦅
Treat your windows, save the birds.
Free for members
Feather Friendly® Bird Collision Deterrent Markers
@featherfriendly
Window collisions are one of the chief causes of bird fatalities across the country. It’s difficult for birds to distinguish between our windows and the open sky. But there’s something you can do about it.
We’re giving away free Feather Friendly® Bird Collision Deterrent Markers to our members. Small-format DIY markers are perfect for treating a window at your home. Learn more at the link in our bio.
This giveaway would not be possible without our friends at Feather Friendly® Bird Collision Deterrent Technologies Inc. Thank you, Feather Friendly, for this generous product donation!
🔗 Enter the giveaway at the link in our bio.
As iconic actress and conservationist Jane Alexander talks about her favourite bird, you forget you’re watching an interview!
Her admiration for the Wood Thrush is almost as beautiful and layered as the bird’s song.
If this resonates, watch Jane’s complete ‘Bird Banter with Paul Groleau’ interview here: /watch?v=S77ywH5m7YQ&t=1s&utm_source=instagram&utm_medium=social&utm_content=ap_sknv0j8hs1
The link is also available in our bio.
#birdbanter #FeatherFriendly #birddivert #BirdDivertUV #BirdSafeGlass #BirdFriendly #SaveTheBirds #BirdCollisionPrevention #ProtectBirds #BirdSafeDesign #BirdFriendlyGlass #WildlifeConservation #EcoFriendlyDesign #SustainableDesign #UrbanWildlife #GlassSafety #BuildingForBirds #BirdProtection
