FCB London

What happens in Vegas doesn’t have to stay in Vegas… FCB has been honored with multiple wins at the 2025 @lia_awards , including 2 Grands, 12 Gold, 6 Silver, and 8 Bronze, celebrating the best of creativity from our global network. A massive congratulations to, @fcbchi , @fcbnewyork , @fcb_canada , and @fcbldn . Swipe to see the winning work! #FCB #LIA2025 #NeverFinished

🚀 We’re over the moon our work for @andrexuk “Get Comfortable: First School Poo” scooped up not one but two awards at the @lia_awards this week! 🏆 GOLD for Direction 🥉 BRONZE for Editing Massive shout-out to the brilliant team who made this happen. Turning toilet talk into award-winning work is no small feat.

When everything starts to feel the same, chewing gum might just be your first act of rebellion.   Rooted in Gen Z’s desire to break out of the scroll-loop of sameness, TriDifferent, the new creative platform from @fcbldn and @fcbchi , invites them to embrace the unexpected with a little nudge from a piece of gum.   Born as a pitch-winning idea in London, TriDifferent marks a bold new direction for @tridentgum under Perfetti Van Melle.   Read more via the link in our bio!   #TriDifferent #TridentGum #FCBLondon #FCBChicago #NeverFinished #PerfettiVanMelle

Every Tour de France, hundreds of penises are graffitied onto the race track, with organisers struggling to cover them up before they’re broadcast to a TV audience of 3.5 billion ⛔️📺 🚁🍆 They even employ a group - ‘The Eraser Men’ - just to deal with the problem: "During the race, especially in the mountains as the riders go slower, we see big willies.” Patrick Dancoisne - The Eraser Men. But rather than hide them, this year, we worked with race sponsors Škoda to adapt them into artworks that promote the Tour de France Femmes, which starts straight after the men’s event 💡👩‍🎨🎨 We partnered with @globalstreetart and Glue Society to bring #BDE (Big Dick Energy) and help out the Eraser Men, with an all-female crew of artists, who respond to penises on the track and adapt them into artworks to #WatchTheFemmes Balls became bike wheels. Helmets transform into cycling helmets. All hijacking the men’s race to get eyeballs on the women’s 👀 🚴‍♀️💪🏻 And it worked 💥 Their artwork was featured on live TV coverage across channels like Eurosport, with global commentators talking to the initiative and driving viewers to watch the Femmes 🚴‍♀️🚴‍♀️🚴‍♀️ #WatchTheFemmes #TourDeFranceFemmes #TourDeFrance

As part of Andrex's ongoing partnership with @bowelcanceruk , we collaborated with @globalstreetart to paint the shutters of a bar where fans pre-drink before the gigs, to raise awareness that 1 in 4 Brits don’t look back at their poo, even though it’s a free daily health check. You gotta roll with it r’kid. Niamh Finan, UK and Ireland Marketing Director at Kimberly-Clark says: “Getting comfortable with what’s normal for you is vital when it comes to spotting the signs of bowel cancer. So, when it comes to tracking your poo - just roll with it, look back, and track.”   #GetComfortable #Andrex

Winners, baby! 🥈🧻 We’re buzzing to have picked up Silver for 'Creative Strategy' at @cannes_lions for our work on Andrex's Get Comfortable brand platform. A huge congratulations to the dream team and our awesome partners at Kimberly-Clark! #GetComfortable #Andrex

Drop a car and an umbrella into a vacuum chamber - what happens next? ☂️🚗 For @skodagram latest global campaign, @fcbldn put the Enyaq’s aerodynamics to the ultimate test - recreating a vacuum chamber experiment with CGI, real physics, and input from ex-NASA engineers. Both objects fall in perfect unison, showing how the Enyaq moves gracefully, even without air resistance. #FCBLondon #Skoda #NeverFinished #BetterTogether

Gotta go at school? 🏫💩 Turns out, thousands of kids hold it in out of embarrassment. So for the next chapter of @andrexuk ’s Get Comfortable platform, @fcbldn is tackling a very real taboo: the fear of school toilets. This playful, purpose-led campaign helps children feel more confident when nature calls – normalising the conversation around something everyone does. Another toilet taboo tackled, and a proud, potty-positive moment from our London team. #GetComfortable #ToiletTaboos #FCBGlobal #FCBLondon

That's a wrap! 👀 Saturday saw @kleenex_uk 's live Outernet experience with the artist and creator @mrdoodle . Arriving in his signature doodle-covered outfit, Mr Doodle worked inside a giant transparent Kleenex box, while the event was livestreamed on TikTok, where community doodle requests were accepted and created in real-time! The integrated campaign continues online and in-store, with bespoke Kleenex box designs available to purchase #Kleenex #MrDoodle #CreativeCampaign

Kleenex x Mr Doodle 🎨 FCB London’s latest campaign transforms everyday moments into joyful, artistic ones – featuring limited-edition box designs, murals, digital content and more. Created for @kccorp and @kleenex_uk , this collaboration with artist @mrdoodle (aka Sam Cox) celebrates how even the simplest items - like a box of tissues - can bring art and happiness into our homes. Catch the live doodling event with Mr Doodle at London’s @outernetglobal on 3 May. #FCBLondon #MrDoodle #Kleenex #GrabALittleMoreJoy

Big ideas. Bold moves. QuickBooks has your back. @fcbldn ’s latest campaign, Power Your Possible, is all about turning ambition into action – because when business owners have the right tools, nothing’s out of reach. The campaign spotlights real-life entrepreneurs who’ve used @quickbooks to accelerate their growth, showcasing how the AI-powered platform empowers them to turn their visions into reality faster. More about the work in our bio! #PowerYourPossible #FCBLondon #QuickBooks

Q: What happens when you can’t afford the dentures you need? A: You get Polident to 3D print them, for free. Watch Print My Smile. Created by @fcbldn , Print My Smile is a world-first activation. With 25 million Americans needing dentures but unable to afford them, Polident & RAM are travelling the nation, 3D-printing dentures in as little as 3 hours. #WorldOralHealthDay #FCB #Polident