Fashion Communication

FC L6 DISSERTATION - VIDEO RESPONSES This year, instead of a traditional written and designed dissertation, we gave students the opportunity to respond to their dissertation investigation in a video / documentary form. We wanted to showcase these amazing outcomes, and will also share their designed & printed dissertations shortly 💥 Video outcomes by: @millsdesign_ @ramayannaise @courtneybaldwin_ @chxrlxttxmxss @alicja.gadek + Mya Forbes

Latest second-year module outcomes, Fashion Practitioner Case Study - 5-minute case study films in which students explored the direction of their practice, key skills and the practitioners that influence their work 🔌

3rd years working on their Independent Final Project - the big one. Fashion communication publications and films. This morning we looked back at their dissertations, studies of the fashion world. This year we made course history by giving students the chance to submit their dissertation as a film instead of written work. What you see here is the group watching, engaged and enlightened by the stories. Fashion film plays a big role in everything we do. It is not all about shoots, we use film as a method to communicate ideas, present research and ensure those ideas are communicated clearly. In today’s session we critiqued the work against design principles - layout, type, hierarchy and, of course, semiotics. Reviewing past work helps us understand how to develop the latest work. And then we of course swing back to their current projects to inject new ideas. That’s what we do in the studio on campus tougher. @mybcu

Outcomes from our latest offer holder day [28.02.26] Toile by @seanpjrlo @design.by.seanpjrlo

Good to be back in the #studio with our @fc_bcu first years. New year new module brief. #animation #metaverse #nfts using the superb brand @braindeadstudiosfairfax as a case study. We’ve taken their attitude and assets and are making short animated films about their inspirational work.

INTRODUCING FC#1 - launched at our @beneculture pop up this time last month. Featuring L5 collaborative outcomes from latest brief [space:react] - creating editorials that react and respond to locations across the city. INDUSTRY - students will be shortly sending copies of FC#1 out to our contacts and industry partners - let us know if you would like one! Thank you to contacts, friends and family for attending our launch - and thank you to Bene Culture for their support and store space. Footage captured by @kdesigns.5 @mahlyfbc @benwsamuels

Join us this Thursday 11th @beneculture for the launch of FC#1, a BCU Fashion Communication publication - featuring latest second-year student brief [Space:React]1️⃣ 5-8PM, Gibb Street B9 4AT

Join us @beneculture on the 11th December for the launch & showcase of FC#1, a debut BCU Fashion Communication Publication - showcasing latest output from L5 student brief, [Space:React]. Students have created work that responds to various locations across the city, all housed within a limited-edition, 256-page publication. The events marks the second-year of collaboration with Bene Culture. Join us for drinks, music & publication launch - 11th December 5-8PM - see you there🗣️ Cover Image by Ksenija Punte, Maria Hill & Ashanti Lawrence⚫️

FC @ The Big Draw at Birmingham Back to Backs Last month, attended The Big Draw event @ntbacktobacks exploring ways of capturing the models, artists and space via a fashion communication lense⚫️

Week 3 of Level 5 brief [space:react] - exploring analogue image-making techniques / breaking away from screens / how print can form a part of process - students are creating a collaborative publication to be exhibited and distributed at @beneculture in December 💥 Reel by @kdesigns.5

To kick off the year, our final-year BA (Hons) Fashion Branding and Communication students begin a research module, which can be developed into either a written piece or a documentary film. At BCU — as with many academic institutions — we still use the Harvard referencing system. And let’s be honest: while it’s designed to protect us from plagiarism and provide a framework for future referencing, it can often feel elitist and confusing. Today, we were joined by @ajmorgan.art , a recent graduate of our course and now Designer at Hoodrich, a leading Birmingham-based streetwear brand. Ashlie generously shared her research journey and helped set the scene for where she believes our students should be at this stage. Her top tips were superb. Ashlie’s own dissertation explored a fascinating and forward-thinking topic: “To what extent can art be utilised in the future of fashion retail, and how can technology be used in a positive way to encourage social interaction in-store?” The images attached are screengrabs of her beautifully designed dissertation. Once our students write their academic version we ask them to design one for print or output it to film. This then puts the journey in context to their course and gives them another chance to produce some Fashion Communication. And, in true teacher fashion (sorry!), I asked the students to practise an in-text citation based on Ashlie’s talk. For anyone who finds academic writing challenging (I certainly do), I’ve always found in-text citations much easier to work with than direct quotes — they disrupt the flow of your writing far less and keep the syntax smooth. A huge thanks to Ashlie Hopkins, Designer at Hoodrich, for such insightful advice and for inspiring the next generation of fashion communicators. #FashionBranding #FashionCommunication #Research #Dissertation #StudentSuccess #Hoodrich #BCU #HigherEducation #FashionRetail #FutureOfFashion

This week - Amazing to meet our new cohort of L4 Fashion Communication students for Welcome Week. Students got a taster for all things FC, analogue, digital, 3D, projection 💥