Concept & Creative Direction, @closer.ltd
Made with love @louisvuitton
Step into a world where nostalgia meets adventure a vintage toy story reimagined through the lens of Louis Vuitton’s travel heritage.
Customised tin toys fill the windows with irresistible charm, evoking play and classical transport celebrating a world where craftsmanship and joy travel hand in hand.
Thank you to all the Louis Vuitton teams.
@mrmatteog@marknloy@anselwilliamjohn@neophiliagram
📷 @timlaingfilm
Faye McLeod (@fayedreamsalot ) has built a body of work that sits at the intersection of retail, image-making and brand building. During her 16-year tenure at Louis Vuitton, she created some of the luxury industry’s most visible physical expressions – from windows and façades to fashion show sets. In that time, she helped define how the house translated its image from the runway and the archive into public-facing experiences around the world.
Now in a new phase of her career, McLeod is building her studio, Closer, bringing her special mix of emotion, world-building and collaboration to other brands and clients.
On this week’s episode of The BoF Podcast, McLeod joins BoF founder and CEO @ImranAmed to discuss her path into window design, the emotional logic behind her creative process, and why she decided this was the right moment to strike out on her own.
🎙️ Listen now #linkinbio
Concept, creative direction and design for @miumiu
Lunar New Year 2026 by @closer.ltd
Horse mane plaiting and braiding, a practice spanning cultures for thousands of years, blends aesthetic and symbolic traditions. Charms woven into the braids are
thought to bring protection and luck.
Building on this ritual, we explore plaiting and repetition to evolve upon last year’s graphic identity of Miu Miu Encounters.
Illuminated displays act as a guiding thread through the city, leading to the Miu Miu store, where Lexie Liu hosts an exclusive listening session for her new single.
@neophiliagram ♥️🔥🐎
#miumiutheencounter
Concept, creative direction and design for @miumiu
Lunar New Year 2026 by @closer.ltd
Miu Miu Encounters returns for another year as
evocative lighting displays and curated moments
weave through Shanghai’s urban fabric. Drawing on
equestrian culture and decorative practices, the
visual language lights up Donghu Road for a
fortnight-long immersive activation.
@neophiliagram ♥️
#MiuMiuTheEncounter
