Sometime last year, I was approached with an idea:
tell a story around one of adidas’ most timeless shoes.The Sambas (Wales Bonner).
What followed was Late For Work, a visual campaign built around movement, urgency, and individuality. Not about racing the clock, but about choosing your own pace. A narrative shaped by the streets, the people, and the quiet confidence that defines those who move with intention.
Every frame was crafted to reflect the Samba’s legacy across sport, fashion, and street expression.
From concept development to execution, this campaign was about translating an idea into something felt, not forced.
Late For Work isn’t about time lost.
It’s about time owned.
Director: Favour Omiwole
@favshotit
Producer: Seidu Oladipo
@ladi.barello
Creative Director : Gabriel
@rielshotit
BTS : Bayowa Festus
@bayowa_the_graffer
Director of Photography: Michael Oluwatobi
@iamroyalrex
Soundman: Michael Oluwatobi
@iamroyalrex
Wardrobe : House of Salem
Model : Ayomide Ajagbe
@blackboy_mide_
Kicks: Adidas
@adidas
Art Director: Amu Omoniyi
@niyii_ola @favshotit
Production Assistants: Ojuroye David, Kazeem Oluwafunto
@adee_kaz @siimcardd
#adidasSamba #LateForWork #campaign #favshotit
