@farahsdiary FARAH HOURANI فرح حوراني Instagram profile, stories

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“Creative Director of the Year” - THE LIST 2025: @farahsdiary Farah Hourani is a multidisciplinary creative director and co-founder of @scarabrecords , shaping entire worlds, visual, emotional, and narrative. Since 2023, she has crafted @zeyne ‘s universe, from her music videos and campaigns to the storytelling behind hits like Asli Ana, Hilwa, and her debut album AWDA, earning Grammy consideration along the way. In 2025, her vision expanded: she designed the identity for Zeyne’s album, AWDA, directed her Golden Hour Run Gulf tour, and created projects spanning fashion, philanthropy, and digital experiences, including charity merch and Jordan’s World Cup 2025 anthem. Hit the link in bio to read the full LIST 2025. #thelist2025 #yungmagazine

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4 months ago

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Meet our speakers! @farahsdiary is a Jordanian multidisciplinary creative director and designer working across fashion, music, and visual storytelling. She is co-founder and creative lead at Scarab Records, where she leads the label’s visual and creative universe, shaping culturally rooted campaigns that blend heritage and contemporary expression. Since 2023, she has served as creative director for artist Zeyne, overseeing visual identity, music videos, campaigns, tours, and her debut album AWDA, with multiple works submitted for Grammy consideration under her direction. Her work also includes directing visuals for major music releases and fashion projects, and supporting emerging Arab creatives through Scarab Creative Lab. Speaking at King’s Academy, January 22, 2026 Secure your tickets now.

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4 months ago

Shot in Amman, Jordan and the Dead Sea A love letter to celebrate the women who shape @zeyne—her mother, her grandmother, and the girl she once was. From opposite ends of the world, we created something truly HILWA (Beautiful) ️Directed by @edgarestevesCo-Directed by @paolaossaExecutive Production @scarabrecordsCreative Director @farahsdiaryDirector of Photography @davidtokoloProduced by @tamirnaber @osawProduction @moonstoneproductionHead of Operations & Talent @jjoumanbarakatOperations & Talent Coordinator @altriversLead Stylists @saifhid @farahsdiaryStyling Assistant @neubedouinLooks by @Rabanne @thombrowne @Ziyadbuainain @maisonmargiela @minxy_nkCustom pieces by @farahsdiary & @saifhidKey Hair & Makeup Designer @lauramadarrHair Assistant @hamzehqshMakeup Assistant @luciddreamsbyliaProduction Designer @randabdulnourArt Director @basheer.najjar_Production Manager: @ibrahim.jaber.2Production Coordinator: @tuleenshahrouri1st AD @leenawad982nd AD @naheedahajahjehEditor @joanpabon_ @jakeziemanVFX @Valentyn_GrosuPost Production @Digitalsword_Mixed Media @ann.maren & @e.shelkovoiColorist @christopherrmedinaBeauty @monatourrPhotography Stills @zaidalloziChoreographer & Movement Director @meslesneMovement Director Manager @soniazmhAssistant Movement Director @lilia.hajDance Team Manager @lea_hajDancers provided by @qdance.co__Dancers @alicia.aaj @aprilhabkouk @ainhoa.eis @offiziellehelal @clody__ @fausthyneGaffer @HosnialbaqaBest Boy Lighting Husam YousefFloor Electric @AmeersaudiLighting Assistant Alaa BaderKey Grip Qusai HarbBest Boy Grip Ehsan AlbaqaGrip Assistant Mohammad ShatatGene Operator Shareef Abu Romi1st AC / Focus Puller Fadi Morris2nd AC JadallahDit / Video Village Ahmad JarrarLocation Manager @ahmad_al.shawarbehUnit Manager Ala’adin nasirUnit Labor Zein AhmadUnit Labor Ehab NasirCastGrandmother @mahas.journalMother @majdhijawiDaughter @alanoud.nabulsi

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10 months ago

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🇦🇪 recap

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1 year ago

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Rio Dump 🇸🇦

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1 year ago

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This look is a conversation between past and present: Palestinian embroidery reimagined in chrome, chainmail stitched like armor, and a headpiece blending my mother’s jewelry with metallic links. It’s not just tradition—it’s evolution, proof that our roots inspire and transform how we move forward. 🩶 Styled by @saifhid & I 👫🏻

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1 year ago

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Waves by Bottega—what an incredible experience. @zeyne and @vibewithnasir curated a set that felt so intimate and meaningful, and seeing the silver masba7a come out at just the right moment was pure perfection. @saifhid styled Z in two breathtaking looks. It’s rare for me to experience shows from the audience’s perspective, and this one was just different 🖤📿

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1 year ago

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Over 200 keys, 40 hours of engraving, 36 hours of computer work, sampling, pattern drafting, countless blisters, pliers, and pressing eyelets. Fav bit from Asli Ana 🗝️🗝️🗝️🔑🔑🔑 1- Experimenting on Blender to see how my designs could transform – might just be perfect for live visuals. 2- Lozi came through with sick BTS photos. 3- A little peek into the thought process and creative approach. 4- A glimpse into my working files. 5- Archival images that inspired the accessories. 6- Real-life commentary – unfiltered, lol. 7- Stills from the MV. 8- Elements/closeups 9- Trying out samples – my fav part – with @vibewithnasir hyping me up.

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1 year ago

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عشوائيّات اصلي أنا 🫀🗝️📿

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1 year ago

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I sat for so many hours with @zeyne once she and @vibewithnasir started working on this track. We talked about her grandparents, watched childhood videos, and went through old photos of her jiddo and teta. Those stories stayed with me, shaping every step of the process. After countless hours, I began building the research deck—a responsibility I didn’t take lightly. This project had to be rooted in real, authentic research, honoring where we come from while telling our story in ways the world hasn’t seen before. This is about reclaiming our identity, unlearning the lies, and creating space for our truth. Every stitch, every key, every silver detail is a reminder of how far we’ve come—and how far we’re going. 🤍📿🗝️

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1 year ago

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If my voice falters, your voices will carry! 25 artists from West Asia and North Africa have joined forces to create “Rajieen” (We Will Return) an anthem of unwavering resilience, strength and a call to unite for freedom and justice in Palestine. All revenue will be donated to the Palestine Children’s Relief Fund @thepcrf . 🕊🇵🇸🔑 #Rajieen ‎لو رحل صوتي ما بترحل حناجركم! اجتمع 25 فنان و فنانة من غرب اسيا و شمال افريقيا لانتاج اغنية “راجعين” – نشيد للصمود الثابت، و دعوة للوحدة والعدالة والحرية في فلسطين. سيتم التبرع بجميع ايرادات الاغنية لصالح صندوق إغاثة أطفال فلسطين. @thepcrf . 🕊🇵🇸 🔑 #راجعين

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2 years ago

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It’s sousou’s birthdaaaaay 🤍 love you mom so so much! @suad.issawi

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2 years ago