A legacy built over fifty years.
A studio moving forward with intention.
For more than fifty years, Fancy That has been trusted to mark life’s most meaningful moments through elegant invitations and fine paper goods.
Today, we are proud to share an important milestone in the studio’s evolution.
Fancy That is now fully owned and led by Ruthie Hecht, alongside her husband, Jonathan Hecht, and their new partner, Eli Sabo. Jonathan and Eli each bring two decades of operational and client service expertise to the studio. Together with our expanded team of artists, the studio moves forward with a fresh and energetic perspective - united by a genuine love of thoughtful, intentional design.
We are deeply grateful to Diane Bienstock Setchen for her vision, stewardship, and years of dedication. Her influence shaped not only the aesthetic of Fancy That, but also the standards that continue to guide our work. We thank her sincerely for the foundation she built.
Looking ahead, Fancy That remains focused on creating bespoke stationery that is personal, refined, and enduring. Our work continues to evolve with a modern point of view - elevating materials, techniques, and production - while preserving the craftsmanship and discretion our clients have always trusted.
We look forward to continuing to serve our clients with attention to detail, care, and enthusiasm. We invite you to our showroom to experience our work as it is meant to be seen - and felt.
With gratitude,
US @fancythatnyc
#fancythatnyc #luxurystationery #weddinginvitation #customstationery
#bespokestationery
#weddinginspiration #stationeryaddict
#graphicdesign #luxurywedding #weddingdetails
#nycwedding #nycweddingplanner
#newyorkwedding #manhattanweddings #nycevents
#barmitzvah #batmitzvah #mitzvahplanning #engagement
#save-the-date
The New York Times recently echoed what many already know: there is nothing like receiving a physical invitation in the mail.
As digital invitations become easier to fake, phish, and ignore, paper has never felt more intentional — or more trusted.
No spam filters.
No phishing links.
No mistaking it for just another notification.
Just something beautiful, tangible, and real waiting in your mailbox. 💌
A celebration at The Pool, a whisper of blossom, an echo of spring set against the room’s iconic symmetry. Created for a couple equally serene, luminous, and quietly grand. We post this with the dearest wishes for the exquisite J + J.
#FancyThatNYC #ThePoolNYC #AMarcusGroup #luxuryweddings
At JAGstudios, we don’t do stiff, traditional headshots. We believe in photographing people the way they actually show up in the world. (Not just how they show up on LinkedIn.)
Ruthie and John are stepping into a new chapter with their luxury stationery company, Fancy That NYC. It was such an honor to capture this incredible new chapter for their business and witness their vision becoming a reality.
Their showroom is such an important part of their story, and we had so much fun photographing all of the beautiful stationery and textures. We left feeling so inspired by their creativity!
Thank you for having us @fancythatnyc! 💕
✨ PS: Did you know we have a mailing list?
Head to the link in our bio to sign up for exclusive promotions, insider updates, and first access to special opportunities from JAGstudios.
#personalbrandingphotography #connecticutphotographer #greenwichctphotographer #brandingphotographer #creativeentrepreneurs
✨ Golden hour, but make it invitations ✨ Our Gold Collection is all about elegance, shine, and a touch of magic for your special day. 💌🌟 #FancyThatNYC #GoldCollection
This is 5th Avenue on a good day 🤪 what do you think of our vintage NYC taxi cabs as your escort cards? NYC wedding planner + designer @llgevents
Venue @rainbowroomnyc
Calligraphy @fancythatnyc
#nycweddingplanner #nycweddings #rainbowroom #weddingvenue #nycweddingvenue #nycwedding
Welcome to our enchanted forest wedding in the middle of NYC. Guests dined under a blanket of trees and tables adorned with real greenery, flowers and fairy lights. The room was intimate yet grand and you could feel the warmth amongst the group of friends and family that gathered to celebrate our couple. It was a magical wedding set in this historical landmark. NYC wedding planner + designer @llgevents
Floral + production partner @ovandony
Photography @roeyyohaistudios
Stationery + Branding @fancythatnyc
Rentals @smithpartyrentals
#weddingvenue #nycweddingvenue #nycweddingplanner #ciprianievents
A unique escort card experience for our NYC wedding at the Rainbow Room 🚕🚕🚕 vintage taxi cabs stuck in NYC gridlock (classic 😅), customized for every wedding guest to find their table. What do you think?! Wedding and event designer @llgevents
Floral + production design @bircheventdesign
Calligraphy + event branding @fancythatnyc
Venue @rainbowroomnyc
#escortcardideas #weddingvenue #nycwedding #nycweddingplanner #seatingcards #weddingideas
