Barcelona, and we’re just getting started 👀
A room full of people discussing what comes next for design, leadership and AI.
As Main Sponsors of Leadership Ateliers by @hatchconference , we came with one mission:
🚀 Push design closer to where decisions are made.
A highlight for us was @iangehlhaar on stage asking the question many teams are starting to face: What does a designer look like after the AI shift?
Because the future will not belong to better tools.
It will belong to better thinkers, leaders and builders.
Lisbon, you’re up! See you next week ✨
#FailFast #TheGoodDesigner #LeadershipAteliers #HatchConference #DesignLeadership
The future of design in the age of AI 🌍
Fail Fast is hitting the road as Main Sponsors of Leadership Ateliers 2026 by @hatchconference in Barcelona & Lisboa.
Supporting the space where design meets the decisions that matter.
Our mission: elevating design to the center of the business world.
Are you in?
#FailFast #LeadershipAteliers #HatchConference #DesignLeadership
7 years surviving.
And this is what happened when we put it into practice.
With @Brosmind 🤟
We stepped out of the usual and into something a bit more unpredictable.
Things didn’t always work.
That was the point.
7 years later…
still trying, still failing, still moving forward. 🎂
#Brosmind #7YearsSurviving #FailFastAnniversary
7 years surviving.
7 years of trying, failing, learning… and moving forward.
This Thursday, we celebrate it the best way we know: by putting it into practice.
This time w/ @Brosmind 🤟
Together, in search of creative freedom.
#Brosmind #7YearsSurviving #FailFastAnniversary
‼️ Jurado #ADGLaus2026 #Digital
Ian Gehlhaar Prat, Experience Design Director, Fail Fast (@failfastdesign )
Fundador y director creativo de Fail Fast, un estudio global de diseño de experiencias que se fundamenta en la ambición de crear ideas audaces, prototipos rápidos y narrativas con significado. Desde la fundación del estudio, Ian ha escalado el equipo de 2 a cerca de 100 creativos multidisciplinares, y actualmente colaboran con marcas como Nespresso, Pandora, HP, Bacardi, Caixabank y Repsol.
Como líder de diseño, su filosofía se centra en romper la falsa división entre creatividad y tecnología, diseñando experiencias que van más allá de las métricas superficiales. Ian impulsa una cultura en la que la experimentación es vital, el fracaso se entiende como un camino hacia la innovación real y las ideas se construyen para emocionar a las personas, y no solo para convertirlas en clientes.
🖇️ Conoce al resto de miembros del jurado en el enlace de la bio
🙌🏻 With tech, AI and life moving at full speed; yesterday’s talk with @iangehlhaar reminded us to do something we rarely take the time for: pause.
To look back at where we come from and ask questions ro reconnect with curiosity as our creative fuel.
Thank you to @uxsalonbcn for making it happen, and to everyone who joined 🫱🏻🫲🏼
On 22 January, we will be collaborating with @uxsalonbcn ! 🤝
A community that, like us, puts design and user experience at the centre, connecting UX and UI professionals to learn, share ideas and explore new ways of creating. This month, we are organizing their next session: ‘Creativity will save us!’ with @iangehlhaar .
In this talk, we’ll explore how to reconnect with our curiosity and train our human skills, even as AI automates more and more tasks.
See you there 👋🏻
This was 2025 at Fail Fast! 🙌
A year of hard work with projects in motion and a lot happening at the same time. We designed, shared and learned (yes, we failed too) along the way, between Power Ups, team meetings, workshops and events across different locations. 🤝
And of course... we also made time to stop, celebrate, and reconnect at afterworks 🫂
Another year doing things our way. 2026, here we come! ☄️
A few days ago, the Fail Fast team celebrated FFFestival in the countryside. Yes, our own weekend festival designed for ourselves and for team building 🎉
Zip lines, orienteering, brain games, a workshop, musical bingo, a masked ball, games, good food and (of course) lots of fun!
🫂🔋In other words, we recharged our batteries 100%. The problem? We can’t wait for next year to arrive so we can celebrate the next one!
#FFFestival #FailFastWeekend #TeamBuilding #FailFast
✋ Stop... we need a moment to process everything that has been dropped at Adobe Experience Makers Connect Madrid.
With @iangehlhaar ’s talk, we have gone deep into how AI is changing the rules of the game and what happens when users don’t talk to you, but to your agents (yes, those robots that are more powerful than your boss 🤖). We talked about invisible experiences, the great dragon of commoditisation (the one that devours you if your if your value proposition only offers speed or efficiency 🐲) and how agents are the segment with the most potential.
In fact, Ian Gehlhaar Prat made it clear: “The next big disruption is no longer on the screen. It’s in its absence. And AI is its driving force”.
So thank you to @adobe for having us, to all the attendees and... watch out! to the other speakers for bringing their vision and making the day even more powerful.🤝 We’re leaving with our backpacks full of new insights and looking forward to seeing you at the next one! 😏🔥

What if your best customer were... a robot? 🤖
In a world where artificial intelligence seems to be starting to make decisions for us, what makes your brand unique and prevents it from getting lost among the algorithms? Well, we’ll find out together on 22 October at @adobe Experience Makers Connect Madrid!
At Fail Fast, we are very excited to be part of this event with @iangehlhaar ’s talks ‘Invisible Customer Experience’. He will tell us how AI and intelligent assistants (ChatGPT, Gemini and their colleagues 🙄) are changing the rules of the game and how brands can truly stand out, connect with people and create experiences that leave a mark... even when algorithms control everything!💡
Don’t miss it... AI doesn’t wait for anyone!📍So see you at Banco Santander, Madrid, on Wednesday 22 October.
#FailFast #adobeexperiencemakers #ai #adobe
After an inspiring talk by @julicapellasamper at @blancfest , we had the chance to meet him in person — what an honor!
Always great to listen to someone who redefines design with such passion and humor.
