Introducing our Prince Street flagship.
New York is where I grew up, and Soho has always been a place where creativity and culture intersect. We wanted this space to reflect Faherty as a world-class brand while still feeling rooted in the artistic spirit that defines the neighborhood—and honestly, the brand itself. This project is deeply personal to me.
When we partnered with @home.studios to redesign the space, the goal was never just to create a store. We wanted it to feel warm, lived-in, and welcoming—a place where people can slow down, connect, and really experience the world of Faherty. Natural wood millwork, layered textures, curated vinyl, and thoughtful details throughout were all chosen intentionally to create an atmosphere that feels elevated without losing its sense of ease and comfort.
More than anything, we wanted this flagship to feel like an extension of the brand itself: grounded, thoughtful, creative, and built around connection. We’re excited to finally open the doors on Prince Street.
— Mike Faherty
Drawn from the Northern Rivers landscape—wildflowers at the edge of the rainforest, washed coastal light, and the rhythm of Byron Bay mornings.
Soft linen that gets better with every wear, airy voile made for the heat, and prints rooted in somewhere real. Dresses designed for the warmest part of the day.
🇫🇷 Retour en images ! Nous avons célébré @fahertybrand et sa présence à La Civette @merciparis ! 🌊👋 Première apparition pour la marque à Paris et à découvrir jusqu’à la fin du mois.
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🇬🇧 A few highlights from our evening celebrating @fahertybrand at La Civette @merciparis 🌊👋
Marking the brand’s first appearance in Paris. Discover the collection until the end of the month.
#merciparis #fahertybrand #faherty
One of the things people love most about Byron Bay is that it feels like the edge of the country. Cape Byron, the easternmost point of mainland Australia, is one of the first places to see light each morning.
Before dawn, locals make the walk up to the lighthouse to watch the sun come up over the water. Simple, slow, and part of the rhythm of the place. Life here tends to follow the landscape—the ocean, the weather, the light.
That same feeling shaped the collection too—washed linen that softens with wear, airy fabrics built for the heat, and pieces designed to move easily through long summer days.
Byron Bay dawn patrol.
In the water before sunrise, coffee after the surf, and nowhere to be but in the rhythm of the day.
Lightweight linens, breathable knits, and quick-dry trunks built to move from first light to late afternoon without slowing down.
Summer in Australia.
Happy Mother’s Day
At Faherty, family has always been at the heart
of what we do. Today we’re taking a moment
to celebrate the women who make that possible
—in every form motherhood takes.
Happy Mother’s Day from all of us.
Unsettled in motherhood, with @fahertybrand ❤️
“I’ve never felt community the way I have since becoming a mother. It’s like the second you get pregnant, you’re quietly ushered into this ancient, sacred society of women. Suddenly strangers tell you their birth stories in coffee shop lines. Women hand you their hard earned secrets like heirlooms. We normalize each other’s scars, fears, rage, and softness. Becoming a mother is to completely undo and rebuild yourself, the way only a woman can.”
Wishing every Mother a very happy, very peaceful, very celebrated day. X
shot by @davidhelwanishotthis
There’s a reason linen has always been a summer staple—but not all linen is made the same.
Crafted from 100% responsibly sourced linen, this button-up is naturally lightweight, breathable, and washed for exceptional softness with an easy, lived-in feel. Finished with a button-down collar, chest patch pocket, button front and cuffs, and a classic shirttail hem, it’s a laid-back staple that stays comfortable while still looking pulled together.
Slow mornings in Byron.
The beach has been here longer than your to-do list. Morning light on the water. A walk that goes nowhere in particular. The kind of afternoon that doesn’t ask anything of you. Dressed for the in-between. Easy, breathable layers. Worn in, sun-washed, and ready to follow wherever you end up.
Shop the collection at the link in bio.
Research shows that simply looking at the ocean can lower perceived stress levels by 38%… we’d argue Byron does the other 62%.
Either way, turn your volume on and take these next 10 slides for yourself.
Losing track of time in Byron Bay.
Somewhere between catching waves, naps in the sun, and wine on the terrace we found ourselves immersed in the rhythm of this Australian destination. Faherty Summer 2026.
