Sober Founded
“Not all that long ago, I was living on a park bench in San Diego with $28 to my name. I’d lost everything to my addiction.
I was fortunate enough to have been able to access life-saving, transformational treatment that gave me a second chance at life.
I founded Faebl because I want to live in a world where everyone has the same shot at a second chance that I got. This company wasn’t started with a business plan, or because we saw an exit opportunity on the horizon. We started it because we believe that we can help people who need treatment, like I did, find and access the best facilities in the country.
We started this company because we want to make a difference.
To date, we have helped more than 10,000 people find treatment. That’s 10,000 lives that have started again. 10,000 people spending more time with their families. 10,000 careers. 10,000 dreams. 10,000 people who have hope again.
That’s work I am incredibly proud to get to wake up every day to do.”
- Michael Krowne, Co-Founder & CEO
#soberentrepreneur #recoveryispossible #treatmentcenters
We pulled the data for Mental Health Awareness Month to get a clearer picture of how people are actually searching for treatment, and the findings are worth paying attention to.
Location-based searches continue to dominate, which tells you something important: when someone is ready to get help, proximity feels like safety. They’re not browsing nationally, they’re looking for something they can reach. If your facility isn’t showing up for those hyper-local queries, you’re invisible at the most critical moment in someone’s decision journey.
This is the kind of insight that should be driving your SEO and paid strategy right now.
#MentalHealthAwarenessMonth #MentalHealthMonth #BehavioralHealthMarketing #AddictionTreatmentMarketing #TreatmentCenterMarketing
Mental Health Awareness Month is not a marketing window. It is a 31 day stress test for whether your brand actually means what it says the rest of the year.
If your content is hopeful in May and absent in October, families notice. If you talk about stigma in May and your intake team still ghosts callers in July, referrers notice. If your message is bigger than your delivery, the gap shows up in your reviews.
MHAM is the easy month. The hard work is what you do with it.
This year, we are encouraging every facility we work with to pick one MHAM moment that points back to something concrete in their program. A real thing patients and families can feel when they walk in.
If you want help thinking it through, we are around all month.
Use the link 🔗 in our bio to schedule a consultation with us
Recovery isn’t about building a perfect life or getting everything you want. It’s about knowing you can handle whatever comes your way. Through the good and the bad, Kyle has the tools to weather any storm, and that’s what real recovery looks like.
#recoveryispossible #recoverycommunity #addictiontreatment
We stopped Kyle on the street and asked him what three things make his sobriety work.
His answer was simple and honestly it’s the same answer you hear from most people doing this thing well.
Treatment. He got into a real program, did the work and built a foundation he could actually stand on. That matters more than people realize because you can’t white knuckle your way through something you don’t understand.
AA and sober community. The fellowship piece. The people who pick up the phone at midnight and already walked through the fire and came back to sit with you while you’re still in it. Nobody stays sober alone and Kyle knows that firsthand.
Family. Kyle has a support system at home that shows up for him. Not every person in recovery gets that but when you do have it, it changes everything. It gives you something to protect and a reason to keep going when the work gets hard.
If you’re early in recovery or you’re trying to figure out what’s missing, listen to what Kyle said. The formula isn’t complicated but it takes everything you’ve got to follow through on it.
#recoverycommunity #addictiontreatment #recoveryispossible #faeblstudios
This is what sobriety looks like! Meet the Trudging Buddies, a sober cycling team that's crushed AIDS/LifeCycle for 13 years. Now, they're shaking things up! 15 Trudging Buddies are running from LA to Vegas with The Speed Project. Follow their journey with us!
Who is Linda?? Does your website have compassion?
When someone is searching for help, they’re usually in crisis. They’re scared, overwhelmed, and looking for a sign that they’re making the right call. A clinical, corporate-feeling website doesn’t give them that.
Be real. Be warm. Show them what your program actually feels like from the inside.
That’s what turns a website visit into a phone call.
#addictiontreatment #behavioralhealth #digitalmarketing
Recovery gives us something powerful: the ability to face what once felt impossible.
The moments that used to overwhelm us? We meet them differently now. With tools that work. Programs that guide us. Therapy that challenges us. People who show up for us. And a clear mind that lets us show up for ourselves.
We see your growth, Riley. Keep going.
#recoveryispossible #addictiontreatment #recoverycommunity
The work happening inside treatment centers doesn’t show up on a balance sheet. It shows up years later in a rebuilt relationship, a steady job, a life that almost wasn’t. If you work in this field, don’t lose sight of what you’re actually doing. You’re not just filling a bed. You’re changing the whole trajectory of someone’s story. #addictiontreatment #recoveryispossible #recoverycommunity #behavioralhealth
At 2am, parents aren’t scrolling. They’re searching.
“How to tell if my child is using drugs” “Why is my child acting secretive/withdrawing?” “How to get my child into detox/rehab” “How to pay for addiction treatment/insurance”
These aren’t random keywords. They’re real questions from real parents in the hardest moments of their lives.
If your treatment center, sober living, or recovery program isn’t showing up when they search, then someone else is.
This is why behavioral health marketing matters. Not vanity metrics. Not pretty logos. Showing up in the moment someone is asking for help.
That’s what we do. Follow the link 🔗 in bio to learn more about Faebl.
#behavioralhealth #addictiontreatment #digitalmarketing
Long-Acting Medications — 12-month naltrexone implants and monthly injections are making adherence easier.
Fentanyl Vaccines — Phase 1 trials are underway for vaccines that block fentanyl from reaching the brain.
Whole-Person Care — Combined mental health and substance use treatment is becoming the new standard.
TMS Therapy — Magnetic stimulation is targeting brain circuits linked to compulsion.
Our hope is that everyone struggling with SUD receives the treatment they need. Go to our link in the bio to read more about these amazing advancements 🔗
#addictiontreatment #recoveryscience #behavioralhealth #recoveryispossible
Addiction treatment is evolving fast — here’s what’s changing in 2026.
📱 Telehealth Access — Patients can now start opioid use dAIinHealthcareent via telemedicine, no in-person visit required.
💊 GLP-1 Drugs — Ozempic-style medications are being used off-label to reduce alcohol and opioid cravings.
⌚ AI & Wearables — Smart tech monitors your body in real time to predict and prevent relapse before it happens.
🥽 VR Therapy — Virtual reality is helping patients practice coping skills against real-world triggers in clinical settings.
The future of recovery is here. Which development excites you most? 👇
#addictiontreatment #recoveryispossible #telehealth #GLP1 #aiinhealthcare
