Taking a moment to reflect on the concept of, “Design: Theater of Excellence”, which has transformed the townhouse into a mise en scène, where the finest of Italian manufacturing is recounted through an imaginative journey to Italy.
Guided by the creative vision of @paola.navone , founder of @ottostudio.fish , and enriched by the collaboration of @bojardigilda , Editor of @internimagazine , the experience brings together contemporary aesthetics with Italy’s enduring design legacy. Step into Italy, on Madison Avenue. #italyonmadison #nycevents
It has been an absolute joy and honor to bring the vision of @paola.navone and the Studio Otto team, led by @cristinapette , to life for such a complex and inspiring project as Italy On Madison.
Producing this was a Herculean task, made possible only by an extraordinary village. We never could have pulled this off without the well over a hundred people who worked on the project. Thank you to everyone involved: the PR teams, photographers, performers, builders, caterers, electricians, the ITA staff who collaborated with us, and the venue staff who so kindly put up with our presence.
A special mention has to go to the unsinkable Carrie (the youngest boomer in the world who still needs an IG account...), @ohthecharles and his crew (who got a very real crash course in big Italian emotions ), and our agency partners: @creativeprgirl@thecottonreelagency@marino.pr@graziausa_ .
What a ride!
Video by @luxexp
Beautiful words from our Italian Trade Commissioner, Erica Di Giovancarlo. Let the #italyonmadison games begin! 🥂 🎥 @finalformagency #extraitastyle #nycevents
Last night, the Consul General, Giuseppe Pastorelli, and the Italian Trade Commissioner, Erica Di Giovancarlo officially opened the doors to the fourth edition of Italy on Madison: A Theatre of Excellence, celebrating the very best of Made in Italy in the heart of New York.
Bringing together fashion, beauty, eyewear, design, footwear & accessories, and food & wine, the evening marked the beginning of an immersive experience where craftsmanship, creativity, innovation, and Italian heritage come together under one roof.
A wonderful celebration of Italian excellence, and just the beginning of what’s to come. 🇮🇹✨ 🎥 by @finalformagency #italyonmadison #extraitastyle #nycevents
