Launched a gamified portfolio, @exploremindcastle that I’ll be building for the next 100 years. That too in a local train. With people I love. On my Birthday!
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Too Long; Do Read 🦦
I write. I film. I design. And I obsess over all things art. Naturally, a copywriting portfolio wasn’t enough.
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So I built The Mind Castle to organize my chaos in one place. Featuring a map of my brain where every post is a new ride. Tap the image to look at the tagged handles. Explore a new me.
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Want social brand work? @exploresouvenirshop
Want to see me moonlight as a hand model? @explorehollywoodnt
Want to see ideas rejected for being “too bold”? @exploredankideas
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Shoutout to @sairajshigwan & @_rujvi_ rujvi for helping me in illustrating the map of Mind Castle.
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HashtagTheMindCastle
#advertising #copywriting #popculture #hire #storytelling
TL; DR
My proudest moment of flow state | 5 years of advertising in 2 mins | Re-launching | Open to Freelance
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For someone as animated as me, I’ve always played it low-key.
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I can’t LinkedIn. It’s too perfect a place for me to exist.
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But here’s me, going all out in the most non-LinkedIn-y way.
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Last year, I made this video for Impact’s 30Under30. While I failed to get through even the first round, I had a ball making this.
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My initial idea felt flat. It lacked ‘the kick’. So, 36 hours before the submission, I did the most ‘logical’ thing… I abandoned it. :)
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To pursue a video that was ideated, scripted, self-shot, rapped, and edited in less than 36 hours.
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Still my proudest moment of flow state.
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I’ve reworked this film since. You’ll find the raw cut and many other flow state experiments on
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Hope you like those too! #OpenToWork
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Special thanks to @hanifshaikh011 for directing the music.
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HashtagPotentialGoesKinetic
[ resume, hire, copywriter, creativity, meow ]
What did I do right to find myself in a place like this? I keep chanting, 'You're at Cannes!' like a broken record just to make it sink in. It. Is. Insane.
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For the past five days, I've been at Cannes Lions, and it's been extremely overwhelming. Sharing the room with industry giants whose sheer experience outnumbers the years I've spent on Earth. Here, with the greatest minds of the century in the most sacred palais of creativity. I'm starstruck, awestruck, and (Excuse my French) mindf*cked with the kind of work that I'm seeing.
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I’m like a small fish in the big pond. And one of the youngest to represent India at this year’s #CannesLions.
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This post is no shrine, no lofty speeches about 'the grind' or deep philosophies. Just pure, heartfelt gratitude. I owe a world of thanks to Famous Innovations, all the incredible souls I've had the privilege to work with, our amazing clients, the janitors I loved to josh with, and the universe for making THIS MOMENT happen. Lastly, a HUGE shoutout to Raj Kamble and Mithila Saraf. It's one thing to create good work, but having it recognized? That’s worth it all! So, thank you for whisking me away with Mansi Shah to represent Famous at the dazzling world of Cannes Lions. I'm floating on cloud nine, honored, humbled, and bursting with gratitude.
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PS: Maybe thanking my parents will make this sound like an Oscar’s speech. So instead, here's an emoji for you two.🌻
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[Cannes Lions, Advertising, Copywriter, Ideas Person, Creative Community]