Exams don’t set the mood, you do 😎
On campus and online, you shared your best tips for tackling the semester…..now the official Chew Through lists stand strong, built by you with confidence!
🩷White Bubblemint Study Break
💙Peppermint Practice Exam
💚Spearmint Study Sesh
🤍Polar- Ice Pump Up
Fresh mindset. Fresh vibe.
Now you’re ready to chew through the new semester with EXCEL®.
#ad Single girl stocking season 🎄 The best gifts? Something cozy, something reflective and a few essentials — @excelgumca , @5gum & @hubbabubba ⭐️ #EXCELGum #HubbaBubba #5Gum #StockingStuffers #HolidayGifting
Finally, a test you WON’T get graded on 😮💨
To help students chew through exam emotions, we’re inviting schools to step into our EXCEL® Mood Monitor to determine your real-time mood and recommend the right mood-boosting activity and EXCEL gum flavour to match.
Real moods. And real fresh. Tag a classmate to let them know 👇📅
CONTEST CLOSED. Exams? We’re chewing through it 😎
Enter for a chance to win an EXCEL® PR Box or a $500 gift card to your campus bookstore — so you can do what feels fresh this exam season.
✅ Follow @excelgumca
📣Comment which Chew Through mood fits your exam season vibe & one go-to activity that helps you chew through it.
✌️Snap a pic at the EXCEL® Mood Monitor campus pop up (keep an eye out 😉) and tag @excelgumca
No purchase necessary. Contest closes December 12th. The grand prize consists of one (1) gift card to winner’s campus book store(ARV $600), and the secondary prizes consist of 4 PR packages (ARV $330). Limit one (1) prize per person. Full contest rules in bio. Sponsor: Mars Canada Inc. All inquiries regarding the Contest should be directed to Sponsor.
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Les examens? On n’en fait qu’une bouchée 😎
Participez pour avoir une chance de gagner un coffret RP EXCEL® ou une carte-cadeau de 500 $ de votre librairie scolaire. Pour rester frais en cette période d’examens.
✅ Suivez @excelgumca
📣Commentez pour nous dire ce que vous avez envie de mâcher pendant votre période d’examens et l’activité qui vous aide à passer au travers.
✌️Prenez une photo de vous à l’installation « EXCEL® Mood Monitor » de votre campus et identifiez @excelgumca
Aucun achat requis. Le concours se termine le 12 décembre. Le grand prix consiste en une (1) carte-cadeau de la librairie scolaire de la personne gagnante (valeur au détail approximative de 600 $). Les prix secondaires sont quatre (4) coffrets RP (valeur au détail approximative de 330 $). Limite d’un (1) prix par personne. Règlement complet du concours dans la bio. Commanditaire : Mars Canada inc. Toute question concernant le concours doit être envoyée au commanditaire.
Do what feels fresh, no matter your mood! 💫 This exam season, EXCEL® Gum has 4 Chew-Through Lists to keep your emotions in check and make your semester a success—White Bubblemint, Peppermint, Spearmint, and Polar Ice.
Chew, check things off, and “chews” your way to confidence! Which mood are you leaning into today? 👀
Contest alert! The ultimate feeling: your ✨optimum✨ confidence!
Buy any two participating EXCEL® and M&M’S® products and scan your PC Optimum™ card/app at Shoppers Drug Mart for a chance to WIN** a self-care package. 3 prize winners $5,000 value each.
Plus, get 3,000 bonus points* when you spend $10 or more (before taxes) on participating EXCEL® and/or M&M’S® products. Contest and offer available exclusively at Shoppers Drug Mart from September 6 to October 3, 2025.
**Learn more about full contest rules and regulations and PC Optimum™ offer in our link in bio. 🔗
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Alerte concours ! Le sentiment ultime : votre confiance ✨optimale✨!
Achetez deux produits EXCEL🅫 ou M&M’S🅫 et scannez votre carte PC Optimum ou présentez l’appli pour courir la chance de gagner** vous offrir une trousse de soins personnels. 3 gagnants d’un prix de 5 000 $ chacun.
Aussi, obtenez 3 000 points prime* à l’achat de tout produits EXCEL🅫 et/ou M&M’S🅫 d’une valeur de 10 $ ou plus (avant les taxes). Concours et offre disponibles du 6 Septembre au 3 Octobre 2025.
**Apprenez-en davantage sur le règlement complet du concours et sur l’offre PC Optimum™ dans notre lien dans la bio. 🔗
You asked, we delivered!!
EXCEL® Gum brought back the fan-fave misting station — the EXCEL® Zone Fraîcheur — for the ultimate cool-down at this year’s OSHEAGA festival. With giant misters, chill lounge vibes, giveaways, and fruity-fresh EXCEL® Refreshers, it was the perfect mist-and-mint moment for concert confidence.
#EXCELGommePartenaire #EXCELGumPartner 💦 La station fraîcheur était enfin de retour à @Osheaga cette année... et c’est EXCEL®Gum qui l’a ramené, évidemment. Qui d’autre a vécu un weekend iconique grâce à @excelgumca ? 💦🎶 #osheaga
Hey music lovers, think you’re the number 1 fan?
🎶✨ Guess the artist from the Budweiser Stage lineup this summer using only the emoji clues! 🎶✨
Think you know who it is? Drop your guess below! ⬇️
#DoWhatFeelsFresh #ConcertConfidence
La Zone Fraîcheur @excelgumca est la place parfaite pour se rafraîchir au stations de brumisation 💧 Vous pouvez aussi goûter aux nouvelles EXCEL Rafraîchisseurs pendant que vous y êtes 😋 - The @excelgumca Refreshment Zone is the perfect place to cool off at the misting stations 💧 You can also try the new EXCEL Refreshers while you’re there 😋
Festival season is heating up… but EXCEL® Gum is keeping you refreshed. This year at Osheaga, we’re bringing back the fan-favourite misting station, and it’s cooler than ever...literally.
Meet the EXCEL® Zone Fraîcheur: your ultimate cool-down spot between sets. Think giant misters, comfy seating, surprises and giveaways, and most importantly, EXCEL® Gum.
We’re serving up our newest gum innovation, EXCEL® Refreshers, for fruity bursts of flavour that make the mist-meets-mint combo a whole vibe.
Find us right at the entrance from August 1 to 3... trust us, you won’t want to miss it. #osheaga #excelrefreshers
