Finding safer personal care products is harder than it should be, so we built a tool to help.
EWG’s Skin Deep database rates over 146,000 products based on ingredient hazards and data availability.
Go to ewg.org/skindeep or download EWG’s Healthy Living App to take a closer look at your daily products ✅
#SkinDeep #IngredientTransparency #SaferProducts
Your moisturizer does more than just hydrate, it’s a blend of ingredients that each play a specific role.
From humectants to occlusives, swipe through to understand what’s inside and make more informed choices for your skin 💧
#EWGVerified #Skincare101 #IngredientTransparency
Meet Bundle of Joy 🫧👶 A simpler start for the most delicate skin. Babies and kids are exposed to far too many unnecessary ingredients — so Dabble & Dollop took a different approach. Each formula is made with just 6–10 thoughtfully chosen, natural-origin ingredients designed to gently cleanse while helping support baby’s developing skin barrier.
We’re proud that every product in this line is now EWG Verified®—a mark that reflects the highest standards for ingredient transparency and safety.
Because when it comes to newborn care, less isn’t just more… it’s essential. 💛
#ewgverified #bathtime #babycare #newborncare #cleanproducts
rini is now EWG Verified® — a moment we’re proud to share. This means that every ingredient in our Animal Sheet Masks and Tear-Free Full Face + Eye Wipes has been screened by the Environmental Working Group, a nonprofit focused on ingredient safety and full transparency. One more layer of reassurance for the parents reading the back of the package, and a milestone we’re excited to celebrate.
@ewgverified@environmentalworkinggroup
Transparency and thoughtful formulation have always been part of how we create products for families with sensitive skin and eczema. As part of how we share these values, our Ultra-Safe Baby Laundry Detergent has been EWG Verified®, meaning this specific formula meets EWG’s standards for ingredient safety and transparency. This verification is simply one additional reference point for parents as they evaluate everyday essentials.
Thank you @ewgverified for the work you do to support ingredient transparency.
#noodleandboo
#ewgverified
#sensitiveskincare
#laundrycare
#parentstrust
Together with @environmentalworkinggroup and our Chief Innovation Officer, @hilaryswank , HealthyBaby has advocated for stronger transparency laws because parents deserve to know what’s going into the products they use every single day. Transparency has been part of our mission from the start, from becoming the first-ever EWG VERIFIED® diaper to publicly prioritizing ingredient disclosure, testing, and higher safety standards for families.
Last year, we helped support California’s SB 646, the first U.S. law requiring testing and public disclosure of toxic heavy metals in prenatal supplements. Now, we’re continuing that advocacy alongside EWG with AB 1901, a bill that would require diaper manufacturers to disclose the chemical ingredients in diapers.
We know the mental load parents already carry is heavy enough. Having to decode ingredient lists or question whether the products families rely on are truly safe should not be added on top of that.
If you live in California and care about diaper safety, call your state legislators and the Governor as soon as possible to urge them to support AB 1901 and mandate transparent disclosure of diaper ingredients. And if you want to see legislation like this in your state, tag your representative in the comments ⬇️
It’s not about being perfect or hyper focusing on every product you use. I used to be that girl and it’s exhausting.
It’s about being informed, choosing what aligns with your overall goals, and finding that balance along the way.
The Healthy Living app by the @environmentalworkinggroup is one tool that helps with that, giving you a way to scan or look up products and better understand what’s in them. 💗
#breastcancersurvivor | #cancerthriver | #lifeaftercancer | #ewg *notsponsored
An EWG Verified® roundup for moms and moms-to-be this Mother’s Day 💐🫶
Treat the mother figures in your life (or yourself) to safer self-care goodies that support and celebrate everything they do.
Comment "MOM" to get these picks sent to your inbox.
#MothersDay #EWGVerified #SaferProducts
Diapered baby bums are constantly dealing with moisture, sweat, and friction.
When we protect against those, we stop treating diaper rash and start preventing it 🍑
@ewgverified
🌸 SPRINGTIME REFRESH GIVEAWAY 🌸
Spring is in the air and it’s the perfect time to refresh your routine with safer, EWG Verified swaps.
TO ENTER:
✔️ Like this post
✔️ Follow @ewgverified & @environmentalworkinggroup
✔️ Tag a friend and share one area you want to spring clean (each tag = one entry!)
WHAT'S INCLUDED:
• @honestnpure Rose Facial Cream
• @delaviesciences Aeonia Eye Refresh
• @rootandsplendor Ultra Concentrated Liquid Laundry Detergent, Free & Clear
• @kleemskincare Peptide Complex Booster
• @rejuvaminerals Vanilla Rose Lip Balm
• @wholenaturals Pure-Castile Soap, Unscented
• @blancbeautywipes Coconut Oil Cleansing Wipes
• @rothea.official Korean Fire Camellia Cleansing Oil
• @gobrixy Magnesium Deodorant, Plumeria Crush
Giveaway ends 5/12 at 11:59 PM ET. Open to U.S. residents only. Three winners will be chosen at random and notified via DM. This giveaway is not affiliated with Instagram. Link in bio for full terms and conditions.
#EWGVerifiedGiveaway #SpringRefresh #SaferProducts
Some nights leave you feeling more than just inspired. They leave you ready to act 💚
Thank you to @mikabrzezinski , @knowyourvalue and everyone who made our Earth Day Dinner so meaningful.
The momentum is real. Let’s keep it going!
#EarthDinner #EWG
We want our food to be free from pesticides and toxic chemicals, and for good reason. These exposures are increasingly linked to serious health concerns.
A step in the right direction, the House just voted to remove a controversial liability shield for pesticide manufacturers from the farm bill that also helps states and communities keep stronger health warnings in place.
👉 Swipe through for simple actions to help reduce your family’s exposure.
For help choosing produce, check out EWG’s Shopper’s Guide to Pesticides in Produce™, because fruits and veggies are key to a healthy diet, whether organic or conventional 🍓
