Evergreen | Modern Artist Mgmt

It happens more than you know 🧐 It's not hard to understand why music publications are charging $30, $100, even upwards of $1000 for coverage of an artist. With people consuming more social media over traditional media, outlets still need to cover business costs. In the past, blogs made most of their money from advertisement placements on their site. Less people viewing articles = less value in advertisements. So, the people who want to be featured on that blog end up paying the difference through advertorials (paid placements). Makes sense! Where things get icky is when media outlets take advantage of this trend to not only cover business costs, but also make a pretty huge profit that doesn't reflect the real value they're providing their customers (aka artists and publicists). There's a lot to shed light on here (and trust us, we will eventually), but what artists need to know right now, is how to combat these muddy waters. While traditional PR (interviews, reviews, roundups) are still important to maintaining strong SEO, brand awareness, and credibility for rising artists, there's a bucket of endless opportunities that you can create for FREE - it's called social media. So, without totally saying goodbye to traditional PR, we're exploring new ways to increase brand awareness, reach people who'd actually enjoy the music, and create space for all-around career growth. Most of that comes from creative, thoughtful, and consistent content strategy. This allows us to still leverage traditional media opportunities and stay on-the-nose of one of the most influential elements of the entertainment industry (PR), while setting no limits to the possibilities in the digital space. Can you tell we love our jobs? Shoutout to all the incredible, hard working music publicists out there who are facing these challenges head-on, you got this 🫶 #publicrelations #musicpr #musicjournalism

It’s been a long time coming… Summer 2024 Services! All the stuff we’re best at, just re-imagined for OUR community of artists - if you’re reading this, that’s you! Every 6 months or so, we regroup and reflect on what’s been working and the areas we could be giving artists more lasting value. This month, we’re unveiling release-focused packages and a one-of-a-kind branding intensive for artists who can’t afford (or just don’t need) a monthly retainer, but still want to make the $$$ they spend on PR and marketing go beyond one release. We’re a team of professionals who started out in those traditional agencies that overcharge and underdeliver, and we know our community sees right through those tricks - there just hasn’t been a solution that makes sense for everyone (until now). These packages allow us to be ready when you need us AND still fight in your corner when we’re not actively working together. How?? We’ll share our secrets soon 🤫 Head to our website homepage to see the full presentation with scope of services, starting rates, and the reason we’re making this change 🫶 #musicmarketing #musicpr #nashvilleartist

A scrapbook-worthy summer with @ameliejat 🧈“BUTTER” just hit #4 on the UK Club Pop Charts by Music Week, following Jat’s biggest cover story yet. We’re honored to support this rising global pop star as she blossoms into her next career chapter. More delicious music (and live shows!!!) coming soon from AJ 💛

We have the privilege of being extra selective with the projects we take on these days, and we’re so delighted to support @toddsiffmusic upcoming single and summer album. Todd’s music embodies what we love most about art - passion, freedom, expression, and advocacy for a better world. “Keep Dreaming” is out tomorrow 🌈

Let us know if you have specific q’s 📝 Trello: We use it for organizing releases, tours, or bigger collaborations that have multiple phases or layers. Basecamp: This is actually what we use for our day-to-day project management and client communications! Notion: This one can be overwhelming for those new to these, but it’s one of the most useful and innovational tools for creative project management! QB Self-Employed: Because we need to remind everyone how critical it is to track/budget your income and expenses as an artist, no matter how much you’re making, no matter the time of year. A lot of artists think they don’t need to treat it like a business until they’re making “real money” - please, please, please don’t make that mistake. See you soon for more end-of-year artist tips and thinggssssss 🤫🦋 #projectmanagement #artistmanagement

Do your eyes gloss over when you see the word “pre-save” bc same 🫠 If you don’t have a substantial group of FANS (not friends/family), there’s no reason to stress about pre-saves. Even with 1000 fans, we wouldn’t encourage you to lose sleep over it. “But what about Spotify editorials? Won’t I miss out on catching their attention?” There are about 20 other things you should be more worried about if your goal is to land editorial playlists. Two years ago today, we might’ve advised differently. But it’s 2024 and we’re tired of watching artists suffer because they don’t know how to shift with the latest formula of “what every artist should be doing to blow up!!!!!” It’s no secret that artists HATE asking fans to pre-save… and fans hate pre-saving. Until you can post that pre-save link without feeling like you’re asking for a FAVOR, leave it alone. Sure, there are some cool platforms to help make this process easier by automatically saving future releases, but what good are those tools if the people getting those notifications aren’t activated and ready to hit play? Focus on nurturing the people who are actual fans, even if there’s only one. Congrats, your fan club just started. Get to know them. Understand why they keep coming back. Make them feel like you’re doing this for them - and with them. THAT’S how you’ll create a lifetime career, not just a single that does kinda better than the last. Disclaimer: We believe there’s a time and place for everything, so this advice doesn’t apply to everyone. We tailor every artist’s release strategy to fit their current goals + long term ambitions 🦋 #spotify #musicmarketing #spotifyforartists

We wish artists would realize… it’s not all that complicated 🙇🏻‍♀️ We’re at a really interesting point in social media’s evolution. Yes, trends and “best practices” still have an impact, but the average social media consumer is OVER creators (and artists, by default) trying so hard. Stop thinking so big. Can you believe I just said that? Spend less time worrying about the possible 10,000 strangers who MIGHT watch half of your video, and spend more time watering the small garden of energized, passionate fans who are ready to show up for you. DM us your biggest social media dilemmas and we’ll tell you what we’re *actually* thinking 💭 #socialmediamarketing #independentartist #nashvillemusician

Being pretty comes with its perks 💅 Helen’s “Pretty Privilege” is out now and ready for your Galentine’s playlists! #galentinesday #prettyprivilege #popgirl

“Again” is the newest track from @jordyntareaz that poses questions of introspection and self-discovery that we may be too afraid to ask ourselves. Tareaz bares it all in this raw and emotional ballad, exposing her own vulnerability in an elegant, elevated package. It’s been an absolute pleasure working with Jordyn, and seeing her shine is such a gift! Listen now on all streaming platforms 💛 Photo by @elainetantra

Excuse us while we rant 📢 The lack of transparency in the independent music scene results in artists making decisions that could deeply hurt them in the long run. Our biggest mission is to educate artists and instill confidence in them, especially on the business side. Here are some of the most common mistakes we see: 😍Working with someone just because they compliment you! Artists fall hard and fast for someone who loves them back. But the thing is, we’ll ALWAYS be honest if we don’t think we’re a good fit for your needs - even if that means pointing out things you might be unaware of. Because it’ll save us ALL stress, money, and time if we’re realistic from the start. Not every marketing agency, PR firm, or mgmt company has that mindset, so be cautious when entering into any working relationship. 🤓 Submitting to any playlist! We usually don’t even mention playlists when we first meet an artist who wants to work with us. Why? Because the playlisting waters are MUDDY to say the least. Tools like Submithub or PlaylistPush can make pitching more accessible for artists on a budget, but even the most trusted submissions have some risk. We cannot count how many times an artist has emailed us in a panic because Spotify removed their best song due to botted streams. We like to view playlist as more of a cherry on top rather than THE goal of campaign. This mindset has led to countless editorial and user-generated playlists for our clients, because we focus on substance (quality content, artist identity) first. 📞 Not following up with contacts! We’re all guilty of it. You meet someone at a mixer, get their number, annnndddd never set up that Zoom. Make it a 2024 goal to touch base with your contacts on a monthly basis. DON’T wait until you need them for something. This is truly one of the “keys to success” as an independent artist right now. Want to ask us about your next release strategy? We’re just a DM away 🦋 #musicmarketing #indepentartists #spotifyplaylist #nashvillemusic

🔮 2024 Visions 🔮 We love @mstrpln.co to keep our company goals in order as we plan the new year + we always recommend the planner’s customizable budgeting features to independent artists! HERE’S WHAT WE PREDICT FOR 2024: We’re gonna stop worrying about things we can’t control - like someone opening our email… or whether or not a client follows our advice 🫣 But we ARE gonna keep chronically planning and pushing our clients to do the same… sorry guys but it’s because we love you 🫶 And lastly, we’re going to keep our client roster very limited so we can continue giving the best support across all artists ✨ That means being more selective and patient when signing anyone new, but if there’s one thing we’re going to avoid next year, it’s burn out. #visionboard #smallbusiness #smallbusiness2024

We knew this day was coming! 👋 This is a HUGE development for artists, especially independent artists who use the social media app as one of their main promo tools. One of the biggest hurdles for artists on the app has been migrating followers into DSP streams. It can’t feel so frustrating when a video pops off…with only a slight bump in actual listeners. This feature will allow artists to better reach the fans who genuinely love their music, and it’ll make it easier for fans to discover rising talent. We’ll be sharing more about how you can best use this new feature to your advantage as it rolls out. Got questions in the meantime? We’re just a DM away 🫶 Source: Music Business Worldwide #musicmarketing #tiktokmusic #spotify #applemusic #amazonmusic #independentartist