We are just back from
@in_cosmetics Global, which was held in Amsterdam (what a beautiful city 🤩🏙️).
The show was of a great level as usual, full of innovations! … I think you need to know where you are looking to be able to spot the innovations…. But they were definitely there!!!!
The main trends that we have identified
#Natural #Alternatives with plants, algae, biotechnology and more. This has been ongoing for some time, but now, aside from alternatives to petrochemicals or silicones, we saw green alternatives to preservatives from
@symrise , for instance or to #talc from
@roquette beauté, and other green solutions that make beauty more sustainable while ensuring product efficacy.
We applaud!
#HairCare #Solution. With the skinification of Hair Care, a lot of skin care actives and functional ingredients have been tested for hair care benefits, with innovation from
@Greentech in scalp health. Mostly, ingredients protecting the scalp and the hair strands and also prevent hair loss, a bit less on the scalp stimulation (but we didn’t see everything)
#MultiFunctional #Ingredients. In the vibe of less is more, enhancing efficacy and reducing impact, reducing the number of ingredients is also part of the innovation trends. From transforming formulas to versatile and multifunctional ingredients which offer actions on the skin and functional activity, it was a plus.
There was not so much on #Hormonal #Health, which is booming in the market right now. But maybe applications are more on the nutricosmetics side, or maybe products are in development for next year.
Overall, a great edition. Who says Cosmetics are boring? NOT ME!
@evalag 
