Before he transformed into a leading fashion consultant for men, Eugene Tong cut his teeth at New York–based men’s magazines like FHM, Cargo, and Details, where he was the style director. Tong—who has a penchant for big black overcoats, white tees, and sneakers—was an early evangelist for contemporary, dressed-down street style. Aside from appearing on the moodboards of many a guy who appreciates the power of a tuned-in, understated aesthetic, he has styled multiple shows and campaigns for brands like Public School, John Elliott, and Dyne. Since 2022, he’s been the VP of visuals at Kith, responsible for all manner of creative output for the pioneering retailer. For our new Big Black Book cover story at the link in bio, he talks opting out of trends, grail watches, and why he loves Japanese designers so much. Photos by @jamesmacari .
Words Matter. Use your words and voice to inspire not hate. Thank you to @coach for asking me to be part of this campaign. Honored and proud. #WordsMatter #CoachNY
