Take our FREE online Sustainability Impact Assessment to discover where your brand stands on sustainability (link in bio).
See which ecolabels you could be eligible for now, the UN Sustainable Development Goals you support and also set future targets for improvement!
#ethy #sustainability #freeassessment #unsdg #ecolabel
Liz Pearson, founder of Love Heartwood, shares her inspiring journey towards sustainability. Find out why she chose to verify her brand's sustainability with ethy and proudly display our ecolabels. 🌍💚 #SustainabilityJourney #ethyVerified #LoveHeartwood
Sustainability has been “made” so confusing that half of us in the UK are held back from becoming more sustainable in our lives! Yet, it’s the way we were always meant to live, isn't it? We’re here to change that by helping brands clearly tell us what they are doing to stop climate change and make our world more sustainable.Â
Use the free ethy app to get clear on sustainability - link in bio 🤍
Sources:Â
Compare Ethics / Deloitte 2022 / /sustainable-business/eco-labels-sustainability-trust-corporate-government / /2019/10/450-eco-labels-sustainability-confusing-system-overhaul/
#ecofriendlyuk #sustainability #sustainableliving #sustainablelifestyle #climateaction #climateemergency
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Sustainability starts in more places than you think… even the bathroom.
Yes, we’re talking about your toilet routine. 🚽
In this carousel, we’re sharing six simple ways to make your loo a little greener, from smarter product swaps to small habits that reduce waste and water use. Nothing extreme. Just practical changes that actually make sense.
Because building a more sustainable future can start with the everyday stuff.
➡️ Swipe through and see what you might change
Packaging claims are under increasing scrutiny, and understanding recyclability in the UK is not always straightforward. Together with @scrappzero , we’ve created a practical guide to help brands identify packaging materials and assess how recyclable they really are. Clear information supports better decisions, stronger claims, and greater confidence.
If you are reviewing your packaging or preparing sustainability communications, this resource is a useful place to start.
Download the Product Packaging Guide via the link in our bio and take the next step toward clearer, more credible packaging claims.
➡ /insights/product-packaging-guide-identifying-recyclability-of-materials-in-the-uk-by-scrapp
@ecoemsgifts didn’t just join ethy as a brand. They found us first as a customer.
While working towards a zero-waste lifestyle, they came across the ethy marketplace and loved discovering businesses that genuinely cared about doing things differently. That experience stayed with them.
When they launched Eco Ems, they knew they wanted to grow alongside other sustainable brands and connect with customers who value thoughtful choices. Choosing community over large marketplaces felt like the right step.
Since then, they’ve been able to reach wonderful customers and share their products in a space that reflects their values.
Stories like this are a reminder that sustainability is not just about standards. It is about people, shared values, and building something meaningful together. #ethy
Packaging is no longer just about protection or design. It has become a signal of transparency and responsibility.
A 2025 industry report found that 70% of consumers prefer packaging with clear sustainability labels, and 1 in 5 shoppers actively avoid products that do not provide this information. Environmental claims are influencing purchasing decisions more directly than many businesses realise.
For brands, this highlights an important shift. Clear, accurate and well-substantiated sustainability communication on packaging can build confidence and strengthen trust at the point of sale.
As expectations continue to rise, evidence and clarity are becoming essential parts of the customer experience. #ethy #sustainablepackaging
Recent guidance from the UK’s @competitionandmarketsauthority makes one thing clear. Responsibility for green claims does not stop at your direct messaging. It extends across your supply chain.
If a supplier makes an environmental claim that cannot be verified, businesses further up the chain may also carry legal and reputational risk.
For many organisations, this raises important questions. How well do you understand the claims made about your products? Are they supported by evidence? Would you feel confident defending them if asked?
Clear processes, documented substantiation and alignment across teams and suppliers are becoming essential, not optional.
At @ethy.uk , we support businesses in reviewing and strengthening sustainability claims so they are accurate, credible and defensible in a changing regulatory landscape.
Learn more about green claims compliance on our website.
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Artificial intelligence does not operate in isolation. It relies on data centres, electricity and infrastructure that carry environmental impact.
As expectations evolve, businesses that prioritise evidence and transparency will be better positioned to build long-term trust.
Because that impact is harder to measure, environmental claims about AI can easily oversimplify reality. Without clear data and substantiation, even well-intentioned messaging may risk greenwashing.
As expectations evolve, businesses that prioritise evidence and transparency will be better positioned to build long-term trust.
Find out more about green claims compliance via our website.
There has been a lot of noise around ESG recently. Some headlines suggest companies are stepping back from sustainability commitments. The data tells a different story.
Since 2022, the share of global listed companies with science-based climate targets has increased from 8% to 24%. That is not retreat. That is measurable action.
What we are seeing is not a withdrawal from sustainability, but a shift. Businesses are focusing more on credibility, evidence and long-term value rather than broad claims.
In this environment, clarity matters more than ever. Verified claims and robust disclosure help organisations communicate progress with confidence and reduce risk as scrutiny grows. |Source: generationim.com|
If you would like to strengthen how your sustainability commitments are evidenced and communicated, visit our website to learn how we can support you.
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#ethy #ethicalbrands #esg
Measuring carbon emissions has always been important for sustainability reporting, and now it includes the digital side too. Through our collaboration with @digital_carbon_online , brands can earn the new Digital Carbon Measured ecolabel when they assess their entire website’s carbon footprint using a trusted methodology. It’s a meaningful way to show that your sustainability work includes digital impact as well as physical operations.
Read more on our website and discover how the Digital Carbon Measured ecolabel works. ➡ ethy.co.uk/our-standards
