4x4 — Home of LA’s City Rodeo
We are still buzzing over our 𝐄𝐝𝐢𝐜𝐢𝐨́𝐧 𝐑𝐚𝐧𝐜𝐡𝐨 this past October! Thank you once again to everyone and our sponsors for an unforgettable night.
Now hang tight, we have a big announcement on the way 👀
🎥: @rarcsvision@visualsbyhim_
Escaliente is celebrating his 3-year anniversary this month with I Love Micheladas! 🤠
He’s been with us since our early brewery takeovers and now holds it down at the Plaza Stage.
Alongside ILM, he is the founder and creative behind Cuatro Por Cuatro (4x4), a concert series that brings traditional jaripeo culture into urban spaces—uplifting the rancher lifestyle through dancing horses, live music, and immersive experiences.
April 2024
Designed my first personal piece inspired by the Quebradita era. Went into this blind with just an idea and a template from the homies jacket (slide 2). From weekly visits to Huntington Park, I met local designer & OG Franco of El Centenario. He’s been around for decades making anything and everything from scratch. Vests, purses, jackets, anything.
I told him when I was ready I’d be back with some simple drawings (slides 4-7). Originally I wanted a lot more color, but Franco convinced me to go with a primarily black jacket, letting color come from the fringe and custom leather inlay designs.
If y’all need custom work done highly suggest giving him a call. Last slide tap in.
🪡🪡🪡🪡🪡🪡🪡🪡
Material: Deer leather
Front chest inlays: Wreath from Mexico’s Restored Republic flag (Coat of arms • 1867-1876)
Pockets & sleeves: Scorpions representing my dad’s hometown Durango, Mexico
Back/top inlay: Eagle from Mexico’s Restored Republic flag (Coat of arms • 1867-1876)
Back/bottom inlay: Escaliente 🔥
#quebradita #parati #banda #foryou #designers #mexico
POV: You just wrapped up another unforgettable year being a part of LA’s favorite monthly holiday
Shoutout to the best team out there @ilovemicheladas 🫂 Grateful to call this place home once a month!
📸: @floresdeotay
This is the only thing I’ll say from 32 — it’s possible to create your own opportunities with a vision, passion and risk.
I’ve always believed that opportunities can be created by yourself. But the hardest part of that mindset is accepting that you’ll be turned down far more often than you’ll be welcomed.
Stay focused, stay passionate, take risks, and don’t be afraid to ask for help when you need it.
And don’t get distracted by social media. Most people only show the highlights. It’s okay to feel like others in your field are ahead—but do they have your ideas? Your vision? Your drive? Doubt it playa!
This Friday, October 17 @cuatroporcuatrola brings the ultimate Ranch Experience to @rancho_salas 🤠
Extremely grateful to have yet another opportunity to grow this project and work with some familiar and new faces. Thank you to all participating brands and teams who have made this possible.
Hope to see you Friday!
TICKET LINK IN BIO 🔗
