Eric Cheng | 12 Creative

@ericcheng.12

I help businesses grow through magnetic marketing 🧲 👉🏼 Dad life with 2 girls 👧🏻👧🏻 and running @12creativeco ↘️ Subscribe to my weekly newsletter
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Weeks posts
Weekend grind 🏃🏻
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1 day ago
Happy Mother’s Day to all the amazing moms who fill our lives with love, strength, and support.❤️❤️ Thank you for everything
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8 days ago
Game Day #teamedmonton @edmontonoilers
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24 days ago
For those who know me… you already know this is one of my fav spots in #yeg. I love spending time in Canada’s longest river valley trail and the glenora stairs. So it was only right to get the girls out there to crush some stairs together 🔥 Super proud of their first run and stair workout. #run #motivation #dadlife #girldad
65 2
1 month ago
Forever grateful to work with so many amazing clients, businesses, and founders of all shapes and sizes. 💙 From day one, the vision and goal has always been bigger. It’s always been about helping people take their passion, turn it into something real, and build a business that can truly grow. The mission is to help 10,000 people and businesses around the world get started, grow, and go after what they’re meant to build. .. we’ve been quietly working on something special to help make that happen 👀 #ComingSoon #12Academy
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1 month ago
Come with me as I tour this year’s stunning @dreamhomelottery This incredible custom build by @venetohomes is seriously something else. I had to channel a little inner @ryanserhant and @enesyilmazer for this one. 😄 From the design details to the feel of the home, this place is was gorgeous I had to share. Don’t miss your chance to win this dream home or $1M cash, all in support of @bgcbigs ❤️ Deadline is April 30, 2026. Every ticket helps support children and mentorship programs that make a real difference. 💙 We’re incredibly proud that @12creativeco has the opportunity to be the creative marketing partner behind such an impactful cause. #yeg #DreamHomeLottery #BigBrothersBigSisters #DreamHome #EdmontonHomes #LuxuryHomeTour #CustomHome #VenetoHomes #12Creative #realestate #YEG
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1 month ago
I love seeing BIG ideas and an even BIGGER Vision come to life. Really proud of both our teams for coming together and making this one happen. Our @12creativeco team is thrilled to be a creative and marketing partner for @durabuiltwindows It’s been amazing to see this one come to life for the Edmonton Home + Garden Show. Can’t wait to share the full campaign... stay tuned.. #yeg #marketing #campaign #advertising #windowsanddoors
43 2
1 month ago
M E X I C O ☀️ 2026 Good food, good drinks, good vibes, great people 😎
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1 month ago
5 things I wish I knew before I started my own business. 1. Build an amazing team around you Everything starts there. This is the 🔑 2. Choose the right clients and vendors. These relationships make money, save money and open doors down the road. 3. Shoot your shot! Reach out to potential clients or partners you think you can’t get, if not now.. you plant the seed for the future. What’s the saying.. you miss 100% of the shots you don’t take. 4.Think BIG. All our successful clients know how to think BIG. You never get anywhere stuck in your comfort zone. Take big swings. Do something scary.. weekly. 5. Invest in your growth. Education pays forever. #business #growth #motivation #marketing #entrepreneurship
29 2
2 months ago
A little throwback moment for a few of the women who make 12 what it is. ✨ They are all creative, supportive, hardworking, and endlessly inspiring. We’re lucky to have such an incredible group of women on this team! Happy #InternationalWomensDay 💜
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2 months ago
Over the past 11 years, we’ve helped 42+ companies hit their next $1 Million in revenue. Here are 8 things every single one of them had in common: 1. Strategic HYPER focus - They stopped chasing shiny objects and committed to one clear direction and goal. 2. One defined avatar - They knew exactly who they were selling to and not everyone. Just one avatar. 3. A strong, simple offer. Clear problem. Clear outcome. Clear value. 4. Goals tied to a timeline. Revenue targets were attached to dates. .. ( usually crazy goals ) they think BIG and take massive ACTION. Specific milestones. Measured weekly, even daily. 5. Culture dialed in the F in. High standards. Accountability. Everyone aligned, with no excuses. Everyone is aiming for the exact same goal. 6. They reversed engineered the math Leads needed. Close rate. Average deal size. # of calls needed Daily. 7. ULTRA Fast execution They moved quickly. Compressed the timelines..Launched imperfectly. Improved and refined along the way. 8. Impossible was NOT in their vocabulary. They pushed what was the norm, what was possible, and always played BIG and dreamed BIG. ps: on set last years Dream Home Lottery shoot! @12creativeco #motivation #goals #business #marketing #agency #entrepreneurship
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2 months ago
Fast February 26’ 💨 #photodump 1. Grandmas buy random shit they dont need 🤣 2. Lunar New Year traditions 3. The team is locked in 🔒 @12creativeco 4. Love seeing our #branding out in the wild! 5. #iykyk Nasi Tumpeng #indonesia 6. doggo visits to 12 HQ 7. Goalie Duties 8. Fam time at one of Edmonton's best low key spots 9. Setting up the play 10. The girls first #bjj tourney 11. in da zone - never stop pushing the limits 12. Collins first gold medal! 🥇 Stack the days 👊🏼
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2 months ago