Eric

@ericbrain_

@goodhood , brand partnerships @brainfuelmagazine , but less cars consultant, editor, creative direction
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Weeks posts
OMG I BOUGHT A NEW CAR! Welcome to the new BrainFuelmobile — my 1998 Mercedes-Benz SL 320 R129. I’ve been hunting for the perfect spec, and this one is an absolute dream. It’s finished in a gorgeous, deep “Azurite Blue Metallic,” perfectly contrasted by the “Leather Helios” interior and finished off with that signature light burr wood trim. It’s peak ‘90s grand touring elegance, and I couldn’t be more obsessed. But I need to give her (it’s definitely a her) a name. Any suggestions? #MercedesR129 #SL320 #MercedesBenzSL #MercedesBenz #BrainFuelMagazine
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2 months ago
Life’s better when you see through rose tinted glasses, particularly a pair of custom-made @cubitts designed in collaboration with @t_o_o_g_o_o_d . I had the pleasure to create a true optical one-of-one, cladding these already special frames with Cubitts’ “Rose” tint. I believe the logistics of this gave @maximilianconvery a panic attack, but it was definitely worth it for delulu pink vibes x Thank you #Cubitts 🫶🫶🫶
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2 months ago
ALL ABOUT LAST NIGHT 🫢 @GOODHOOD DID A COOL ART PROJECT FOR @JUMPMAN23 AND THEN ME AND @CARLYHACON HAD IT LARGE ON A ROOFTOP AT @ONEHUNDREDSHOREDITCH . (@roxy_lee event photography for Goodhood).
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2 months ago
Bonjour! Loved my time in Paris was very nice and fun and chic lots of nice things there xx
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3 months ago
It’s giving Raf Simons goes to the KitKat Club!! Literally JADORE. Sexy underground carpark tailoring bunny boots the house down stunning @louisgabrielnouchi at #parisfashionweek #fw26 give me every single coat NOW!!
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3 months ago
29 🎉
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4 months ago
The most camp bouncers you ever did see. Merry VENGAMAS. 📸: @vengaboy_ for @vengaworld
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4 months ago
What a way to mark my sixth month at @goodhood with none other than our collaboration with @blankstreet on the Matcha Latte Incense cones, developed by myself and the incredible @junior_a of @crematelondon . The incense, which smells unreal btw, also became the star of its own Goodhood x Blank Street breakfast morning earlier this week, bringing together old friends and familiar faces 🫶🏻 to check out this olfactory moment. Thank you @masonmoore and the entire Blank Street team for all your help, and of course the incredible @dillonrana for helping me bring this idea to life through his stunning campaign images! 🍵 girlies, we 🫶🏻 u x #goodhood #blankstreet #matchaincense
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5 months ago
I started BrainFuel six months ago to the day, and in that six months there have been too many amazing moments to list. However, some of the best pieces of content I’ve put my name to and had the honour to work on include: Interviewing @jonemmony about his upcoming zine, ‘Cars.’ Documenting the London car scene with @vengaworld , @supercarseurope , @duke_of_london , and @sw1social . Helping to inspire a charity fundraiser in California, represented by @naranjijreams , because of the viral interview I did with @cesxcommercial . Spotlighting the likes of @nat_twiss , @dannylomass , @mikeysnelgar , @mattcrooke , @nicksisombath , @e1s2t9a , @lensautos and @tomcallaghan , among others, through the cars that define them. BrainFuel has merged a Prada runway show with a Toyota GR Yaris review. It has dissected the cultural influence of @satisfyrunning x @garageitalia ’s custom @panda4x4gic . This page has even used carousel posts to examine how a Fiat is very similar to a Giorgio Armani suit, as worn by @twinscott , or how Raf Simons AW98 was a crash test in dummy safety. If you’ve followed because BrainFuel poked fun at something (looking at you, ALD x Porsche fanboys), or for the deep dives I take such joy in crafting, thank you. BrainFuel 2.0 is more of the same. Only much, much fucking better. I think 2026 might be major with 2,500 of you by our side! 🫶🏻🏁🚀
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5 months ago
I’m rarely lost for words, but last night’s @feelmybicep CHROMA launch party at @goodhood is something I will never forget 💪 what an insane night. Thank you so much to all those who stood in the pouring rain to come to our event, and all those who worked tirelessly to bring this moment to life. Unforgettable. #Goodhood x #Bicep, November 13, 2025. Shout out to @twotribesbrew and @mullitoverdrinks for the CHROMA bevvys, and of course, @dillonrana on the camera!
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6 months ago
“We are Goodhood. And so are you.” Thank you to everyone who made the @goodhood 3.1 launch party a night we will never forget 🫶 @dillonrana on the 📸
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6 months ago
I’ve been such a silly little tart recently here’s some things I’ve been wearing 😘 x
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7 months ago