62% of people signed up again.
Not because I gave them ✨vibes✨
Because they built real, high-impact brand assets — on time, on brand, and already working in their business.
Cult Brand isn’t a course. It’s a machine.
Every month, you build something real you can put to work in your biz: → A freebie that sells for you → A welcome sequence that pulls people in → A brand kit that looks like money → A plug-and-play content system → A full-blown sales page → And more
And you do it all using my AI Playbooks that practically build these things FOR YOU.
No calls. No community. No performative BS. Just real work and real results.
And yep: Real work still matters — especially when the world feels unrecognizable.
It’s just you, your brain, my AI system, and the assets your brand has been screaming for.
Sorry, but your definition of a cult brand sucks.🤷♀️
It’s not about a dream team, a photoshoot in Joshua Tree, or pretending your Slack community is a movement.
The real signs?
📦 People buy what you buy.
🧠 They repeat your weird little phrases.
🐶 They remember your dog’s name and your beef with kale.
❤️ They get emotionally invested in your story.
And chances are: you’ve got people in your community doing this RIGHT NOW—even if you’re a one‑woman show.
This is cult brand energy.
You don’t need 100k followers or a media team to make this happen.
You need the right assets, built with intention—not hustle, not constant posting, not another Zoom you resent.
That’s exactly what we do inside Cult Brand.
A 6‑month program where you build every core asset your brand actually needs—sales pages, emails, freebies, positioning, language—all created with AI, step by step, one deliverable at a time.
No live calls. No community noise. No falling behind.
This isn’t about going viral.
It’s about becoming impossible to ignore.
TOP: Zero Fucks Club
PANTS: Make the Most 💰 with the Least Effort
SHOES: Let AI Do the Heavy Lifting
JEWELRY: Sign up for Cult Brand. We start Feb 9th.
👀 Curious what you’ll actually walk away with?
Here’s your 6-month glow-up:
💥 1: A freebie people actually want
💥 2: A welcome sequence that builds obsession
💥 3: A brand kit + bio that scream “category of one”
💥 4: A reusable content system so you never stall out again
💥 5: An Inner Circle strategy (no FB groups, promise)
💥 6: A sales page so good people DM you to say “take my money”
Designed to run on short workdays, no live calls, and the exact AI Playbooks I use to create everything.
ChatGPT basically builds it all for you.
DM me with any questions or sign-up if you know this is right for you. We start Feb 9th (aka REAL SOON). #ootdover40 #ootdover50 #onlinebusinesstips
Our 6-months-back-in-Mexico-City report is in.
(Spoiler: it’s really f*cking good.)
We moved back to the U.S. because we thought the Mexico chapter was over.
But guess what? We were wrong. So wrong. We only lasted a year.
One year of expensive everything, cold weather, and the gut-punch realization that “going back” didn’t actually move us forward.
So we did what most people think about but never actually do: We undid the whole thing.
Moved back.
Found a 1960s Mad Men style apartment on a quiet block in Condesa.
Turned FB Marketplace into a part-time job and found every piece of furniture in our place.
Launched the most valuable offer we’ve ever run. (62% of people renewed—wild.)
And finally started living like the people we were trying to be in New York.
This post has home tour energy but it’s actually about something bigger: What happens when you stop settling.
When you prioritize your joy over your biz model.
When you admit the truth and rebuild something better.
Honestly?
It wasn’t cheap to undo it all.
But the cost of ignoring what we really wanted? Wayyyyy higher.
I feel so damn lucky to be back in CDMX. 🇲🇽🤍 #cdmx❤️ #onlinebiz
Allow me to reintroduce myself 🖤
I’m Erica.
I’m 52. A loud-mouthed Democrat.
Full-time CDMX resident.
Cult Brand builder (my 6 month program is open RN). Get in there.
Zero tolerance for bro marketing, beige brands, or boring women.
If you’re new here:
I don’t teach how to be relatable.
I teach how to be un-copyable.
Welcome to the part of the internet where we say the thing,
sell the thing,
and look hot doing it.
P.S. REMINDER: I’m a horrible editor. If you’re impressed with this vid, cool. But it’s a CapCut template I used. I show you how to do this for yourself in month 2 in Cult Brand. 💅🏻 #onlinebusinesstips #entrepreneurlife #businesshacks
I’ve NEVER designed a program like this before…
and it completely changed my business.
Here’s exactly how I did it:
I forced myself to imagine—
If I could guarantee I’d make as much money as I wanted…What would my daily life look like?
(No live calls. No Slack chaos. Definitely no “circle community.”)
What came out of that vision?
My Cult Brand program.
I didn’t come up with the idea for this program first…I brainstormed a program that would work with all the things I did and didn’t want in my life.
And the most surprising part?
I genuinely think Cult Brand is the most valuable, results driven, and yep…fun program I’ve ever put out into the world.
It’s not a course.
Not a mastermind.
Not a dumb Facebook group.
It’s 6 months.
And you create 6 high-value brand assets—using my unique AI prompt sequences.
Translation: AI practically does all the work for you.
One agency level biz asset per month…DONE. And immediately usable in your biz.
At a price that makes no f*cking sense.
Don’t wanna rage-scream into your front cam?
Here’s how to speak up without showing your face.
I’ve posted my outfit.
I’ve posted my values.
Sometimes… they’re the same slide. 😆🤷♀️
This carousel shows you 4 ways to share your politics or values on social — without going full performance art.
No face-to-cam.
No explainer video.
No ranty thread.
Just… say the thing.
Come for the OOTD...stay for the political subtext…
..And the fact that I somehow made this entire reel in under 5 minutes.
Spoiler: I hate editing.
And yet — these CapCut template videos are one of my highest-performing formats.
So in Month 2 of my program Cult Brand, I added a little mini training showing exactly how I do it (without touching a timeline, screaming into the void, or asking Gen Z for help).
I swear it’s easy AF.
Because the goal isn’t to become a video editor.
The goal is to build a brand that sells while you’re sipping coffee in your robe and ordering shit on TheRealReal.
About me. TL;DR: I think Donald Trump is burning democracy to the ground.🤬
ICE is acting like a government-funded kidnapping ring.
And two American citizens were brutally murdered in Minneapolis.
I’m not neutral. I’m not quiet. And I’m not confused about what time it is.
Normally this post would be a cute get-to-know-me moment.
But today? You’re getting my politics right alongside my personality.
Erica Reitman's TikTok comments are making her feel like she's working a customer-support hotline for childfree women—and honestly? She's kind of loving it. When she was younger she didn't even know not having kids was an option. Now, she's acting like an accidental guide for women who may want to make the same choice. Read her story at the link.
Here’s my exact 2026 planning strategy for a million dollar year.
No vision boards. No Pinterest quotes. No beige planners.
Just a solo date with myself, a bougie location, and a notebook I only use for millionaire brain downloads.
I call it a CEO Millionaire Date, and I do it every December.
(It’s also how I built every bold, weird, wildly profitable idea I’ve ever launched.)
Inside the carousel:
🖤 The full step-by-step ritual
🧠 The prompts I actually use (that will make your inner “dick brain” cry)
📆 How to turn this into your monthly business religion
And if you want to go all in?
My mini course CEO Millionaire You is $67 right now (normally $197).
It’s a full mindset makeover disguised as a Netflix show—and it’ll shift how you think, act, and make decisions in the best way possible.
If you need some extra help with this mindset stuff, this is your move.
📲 Link in bio.
🖤 Save this for your first CEO Date.
Today’s our anniversary. 🤍
24 years with the same dude — my husband Greg — which basically makes me a senior citizen in relationship years.
We met in New York City two weeks before 9/11.
I was working for Mr. Big from Sex and the City, he was in the online ad space, and somehow we’ve managed to spend over two decades together — through apartments, moves, businesses, and at least 400 “WTF are we doing with our lives” moments.
Now we live full-time in Mexico City, run our business together, adopt senior Basset Hounds, and travel every few months because, frankly, we love a new hotel lobby.
Here’s my totally unqualified but deeply lived-in relationship advice:
1️⃣ Have different loves.
Greg loves Phish. I went once. Hated it. Now he goes with friends and we both win.
2️⃣ Do-overs are sexy.
We moved back to the U.S., spent thousands, hated it, and moved back to Mexico. Happiness > sunk costs.
3️⃣ Stop trying to edit your partner.
He’s a picky eater. I used to care. Now I don’t. Pick your battles, not your partner’s dinner.
4️⃣ Spend “recklessly” if it makes you both happy.
For us, it’s first-class flights. Worth every peso.
5️⃣ Don’t have kids.
Lol kidding (kinda). But if you’re unsure: I’m 52, child-free, living my dream life abroad. Zero regrets.
6️⃣ Protect your bubble.
Your relationship is the family unit. Everyone else is outer ring. Boundaries are romantic.
7️⃣ Know your energy mix.
Greg’s a social butterfly. I’m introverted AF. We let each other be.
8️⃣ Create rituals.
We fall asleep to podcasts every night. Eight years straight. My favorite thing we do.
24 years later and still obsessed. No fairy tale — just two people who keep choosing each other.
🖤 Here’s to the do-overs, the rituals, the solo hobbies, the first-class seats, and the Phish concerts I will never attend. #marriedlife #relationshipadvice #marriagehumor
