In 2026 I'm on a journey where I'll be helping brands communicate who they really are.
I’ll be sharing the process as it unfolds.
Real raw behind the scenes. Full process, no fluff.
Follow along.
Some behind the scenes from a couple of recent shoots we did.
I'll be sharing the results later next week.
Before that, there's a quote i heard yesterday that hit deeply for me, thought I'd share with you:
"Shift happens when you no longer tolerate the version of you that doesn't align with your highest path."
We're almost a quarter in 2026 and I've caught myself tolerating so many Inconsistency's and habits that don't actually align with what I would call my "highest path".
Time flys so fast that those things (even if they seem little) pile up quicker than you imagine.
In the end, the question isn't wether the choices you make are right or wrong.
But are they the most aligned with the person you want to become?
And are you willing to settle with the old habits that prevent the shift from happening... Or are you ready to build the new?
And that is my Sunday reflection.
It's not the best product that sells.
It's the best marketed product that does.
The graveyard of great products is full.
Nobody remembers them.
You know what people do remember?
How a brand made them feel.
Apple doesn't sell specs.
Xiaomi has better specs.
Samsung has better specs.
Apple sells belonging.
That's the gap.
Not price.
Not features.
Story.
Every week I talk to business owners printing money, convinced that marketing can wait.
"We'll focus on that later."
Later comes fast.
One day you wake up and there are 3 competitors with your exact offer, your exact price, your exact promise.
How do you stand-out?
Story-driven content isn't a nice-to-have.
It's the reason people choose you over the other guy.
PS: Want to actually scale your brand and be positioned as an authority in your industry?
Follow @eric_cajada for more strategies.
Small brands make videos.
Serious brands build perception.
A brand film is a positioning asset.
In this reel, I break down the first decision we make when editing brand films — and how it changes everything that follows: the cuts, the music, the structure, and how the brand is perceived.
This is the difference between looking active…
and looking established.
Nobody enjoys flat corporate videos. How about you?
Here are 3 skills to make videos people actually watch and buy from:
1. Master storytelling
Great videos follow a simple story structure:
Hook (give them a reason to stay)
Conflict (show the problem)
Resolution (deliver the solution)
Watch your favorite movies.
Notice when you decided it was worth watching to the end.
2. Understand sound drives emotions
Same clip, different sound = completely different feeling.
I use:
Pads (for atmosphere)
Risers (to build tension)
Hits (for impact moments)
Strategic silence (for weight)
Visuals get attention.
Sound creates emotion.
3. Shoot like a director
Small details change everything:
Where you place the subject in the frame.
How lighting creates depth (always have a shadow-side)
Following a shot list and script.
Professionals draw their vision as a map.
Amateur videographers wing it.
P.S. Want to position your brand as the go-to authority in your industry?
I help businesses craft messaging that builds trust and attracts the right customers.
This is how you stop blending in and start being the obvious choice in your industry.
Want to position your brand as the go-to authority in your industry?
Send me a DM with the word “BRAND”.
If you’ve ever stayed upside down in a handstand or headstand for over five minutes, you already understand the sensation of a helicopter inverting toward the ground.
I'm on a journey with a goal of helping Industrial companies look big and capable online.
2026 is the year where we go all in.
If you want to lean how I create brand films and see behind the scenes of the process then follow me.
I can’t sum up 2025 in one line. It was messy, intense, and full of lessons.
2026 will be bigger. Let’s get there.
If you want to be a part of my journey on helping brands create real impact and emotion through content, follow me.
