Absolutely thrilled to share that our campaign, "Bloom Together," has been shortlisted for The Brief Competition 2025 by @cannes_lions 🎉😊
Some ideas feel special from the very beginning, and this was one of them. It all started with a powerful brief from the incredible NGO, The Lotus Flower. The challenge of helping them empower women and girls affected by conflict was a huge source of inspiration.
Our concept, "Bloom Together," was built on the simple yet powerful idea that growth is something we can share—creating a connection where one person's learning journey helps another to bloom.
Being shortlisted in a global competition of this scale is a huge honor and a testament to the campaign's potential. This wouldn't have been possible without my amazing team: @christian.haywood , @eoinxohin , and @ndabaholygrind17 . Thank you for your dedication, talent, and all the collaborative energy.
We are looking forward to presenting our work to the jury soon. A huge thank you to LIONS for this fantastic opportunity. 😊🌸
