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The Australian influencer scene rewards sameness.
But if influencing is meant to represent culture, why does it look like one part?
NOTATION spoke with two POC industry professionals working from different positions inside the ecosystem to understand where the industry is now and where it might be headed.
Emma Kamiya-Sullivan, a Japanese-Australian creative working as Social and Community Manager at Levi Strauss & Co, and Mayatu Nova, an Afrolatina creator working across modelling, production and radio, shared their experiences navigating the influencer space from brand and creator side.
We’re aware our perspective has limits. Their voices shaped the direction, context and recommendations of this conversation.
The article looks beyond influencers and into the wider system. Brands, PR teams, decision-makers, audiences and the social forces influencing who gets amplified and why.
Read the full story on Substack. Link in bio.
Story by @juliacubbedge
#rhodelaunch #australianinfluencer #poccreatives #marketing
