LogoArchive has long been part of our visual diet, serving as both a source of inspiration and a reminder that great logo design is defined as much by restraint as it is by expression.
Known for documenting timeless marks, their latest initiative, LogoArchive Now, shifts focus to the designers of the future. With many of the industry’s leading identity designers participating, we felt it was only right to take part, sharing a selection of favorite marks from our founder, Dominic.
Thank you @logoarchive , for years of influence and for creating a platform that continues to honor the foundations of our craft.
#logoarchive
We’re beyond grateful to everyone who joined us at our first Momentum Athletica Pop-up! Your energy and support made the event unforgettable, and it was heartwarming to see existing customers help and assist new ones.
Thank you for being an essential part of the Momentum family—together, we’re building more than just a brand; we’re creating a community.
Where life takes you, find your Momentum✨
#momentumathletica #itsbarbados #lovebarbados #barbados
Inferno Visual Identity 🔥😶🌫️
Although an unused proposal, we enjoyed creating the Inferno Logo, so we decided to finalize the entire identity as a case study (more to come).
Inferno is a recreational company that provides rolling papers and accessories for those who appreciate ‘The Perfect Burn’. The identity showcases an unfiltered lifestyle, with shades of red for the colour palette, accompanying visuals, and assets to compliment the entire vibe.
Logo Creation Date — Q2-2020
Identity Refresh — Q2-2024
Location — Bridgetown, Barbados
#logoshift #graphicsdesigner #logosix #modernlogo #brandingstudio #professionallogo #thebrandidentity #logoideas #graphicdesignersclub #empyrealstudio #brandidentitydesign #brandinglogo #logobrainy #identitydesign #logosai #logobook #logohexa #logoawesome #barbados #bajan #logocreator #logodaily #brandmark #logoworld #brandidentity #logopassion #logodesigns #logodesigners #logogram #brandingdesigner
In this post, we are showcasing some shots from the Momentum Athletica catalogue along with some behind-the-scenes moments (bloopers included) 😄
The focus and thought process behind the brand’s photo and videography was to capture individuals through the activity they are most passionate about. Whether it’s CrossFit, DanceFit, or Yoga, Momentum Athletica aims to motivate individuals to find a sense of belonging in a diverse community that values representation and inclusivity.
Client — @momentumathletica
Location — Bridgetown, Barbados
Deliverables — Brand Design, Development & Management
Creation date — Q3-2023
Photo/Videography — @paullarrier
Animation — @jere.editor
#logobrainy #brandidentitydesign #identitydesign #empyrealstudio #logosai #logobook #logohexa #logoawesome #barbados #bajan #barbadoslife #visitbarbados #bridgetown #graphicdesignersclub #graphicdesigncentral #graphicdesignerlife #logoart #logomore #logoshift #logodesignlove #thedesigntalks #logogram #graphicdesigners #brandinglogo #brandingidentity #graphicdesignerslife #graphicdesignservices #thebrandidentity #logochallenge #logoworld
The importance of sketching❗
Whether it’s digital or if you’re old school like us who loves sketching on physical paper, the purpose of sketching is to get out all the bad ideas. Sketches are just quick doodles to direct you to a strong concept where you can illustrate and refine it into a final product. It can take hours, days, sometimes weeks, and can be very frustrating, especially when you’ve sketched something that’s already in use (we sketched up eight pages 😩)
If you’d like to know our entire process, comment below👇🏼or shoot us a DM☺️
Focusing on the brand ethos—movement, we created an identity that encourages and motivates individuals to be their best selves through the activity they’re most passionate about. The apparel has a myriad of vibrant colours, so we kept the brand colours neutral to complement rather than compete.
Client — @momentumathletica
Location — Bridgetown, Barbados
Deliverables — Brand Design, Development & Management
Creation date — Q3-2023
Photo/Videography — @paullarrier
Animation — @jere.editor
#brandidentitydesign #graphicsdesigner #dailylogo #logoidentity #logoidea #logoworld #logodesignersclub #wordmark #logosix #logomore #brandingdesign #logodesigns #logobrainy #brandidentity #graphicdesignerslife #logodesignlove #logogram #thebrandidentity #logowork #logoshift #modernlogo #brandingdesigner #logopassion #brandinglogo #identitydesign #logosai #logohexa #barbados #barbados🇧🇧 #empyrealstudio
Wherever life takes you, find your Momentum✨
It’s been a year since we showcased our work, but taking a break from social media was refreshing as we continued building client relations and finalized projects that invigorated our creativity and reinforced our love for branding and identity design. 2023 has been a very enlightening and optimistic year, with many projects to showcase, starting with this one.
Momentum Athletica is an apparel line that encourages and motivates individuals to be their best selves through the activity they’re most passionate about by helping them perform and feel incredible while doing it.
Typically, rushing identity design isn’t something we practice due to the strategy and legal research involved, however, discussing the business plan in the discovery meeting, we couldn’t say no. Due to many variables involved in producing the apparel, the client was on a strict deadline. It took extensive research, many pages of sketches (so many pages 🥲), and hours of back-and-forth conversations between those involved in the project, we created an identity that depicts the brand’s ethos—movement.
Client — @momentumathletica
Location — Bridgetown, Barbados
Deliverables — Brand Design, Development & Management
Creation date — Q3-2023
Photo/Videography — @paullarrier
Animation — @jere.editor
#logosai #logobook #logohexa #logosix #brandidentitydesign #brandingdesign #logodesigns #logobrainy #logoshift #brandinglogo #brandidentity #identitydesign #logoconcept #logomark #logofolio #brandingidentity #logoinspirations #logoworld #simplelogo #graphicdesignersgroup #empyrealstudio #thebrandidentity #logodesigners #brandingdesigner #logochallenge #logocreation #visualidentity #logoinspiration #logologo #barbados @logobo0k
We are delighted to share our publication The Guard: An Intervention at the Barbados Museum and Historical Society by Llanor Alleyne @llapen and Nyugen E. Smith @bundlehouse with a foreword by Tiffany @auttrianna Ward. Designed by Empyreal @empyrealstudio
In the call and response tradition located throughout the Black diaspora, artists and writers Llanor Alleyne and Nyugen Smith combine prose, and poetry to critically engage topics of invisibility, tourism, sites of memory, and value of the arts resulting from their collaborative intervention in coordination with and at the Barbados Museum and Historical Society.
Books now available for purchase at Nyugensmith.com/shop
#graphicsdesigner #thedieline #pagelayout #publicationdesign #printsnotdead #magazinecovers #magazinedesign #empyrealstudio #visitbarbados #barbados #bridgetown #barbadoslife #welcomestampbarbados #explorebarbados #bajan #caribbeanlifestyle #caribbeanvibes #caribbeanlove #lovebarbados #brandingdesigner #thebrandidentity #brandingstudio #visualmarketing #editorialgrid #visualidentitydesign #editorialdesign #brandidentity #brandidentitydesign
Here’s a peek between the pages of The Guard: An Intervention at the Barbados Museum and Historical Society by Llanor Alleyne and Nyugen E. Smith, published by Mare Residency and designed by Empyreal.
Llanor Alleyne and Nyugen Smith combine prose and poetry to critically engage topics of invisibility, tourism, sites of memory, and value of the arts resulting from their collaborative intervention in coordination with and at the Barbados Museum and Historical Society.
Authors/Photography — @bundlehouse@llapen
Publisher — @mareresidency
Location — Barbados/New York
Deliverables — Design & Art Direction
Publication date — Q2-2022
Available for purchase at nyugensmith.com/shop
#lovebarbados #visitbarbados #bajan #empyrealstudio #editorialdesign #brandingdesigner #thedieline #magazineshoot #magazinedesign #graphicsdesigner #thebrandidentity #brandingstudio
The Guard is filled with poetry, thought-provoking imagery and history, portrayed in a way expected from Nyugen E. Smith and Llanor Alleyne.
With such a large canvas (10 inches squared), we utilized the negative space giving the elements on each page room to breathe and showcase a story in unison. The grid system was inspired heavily by the title font (comment below if you want to know the name), which we used throughout the book, accompanied by a new favourite—Rambla.
A challenge we faced was complimenting the supplied imagery/text with a layout that kept the tone consistent while adding pops of colour and whimsical wordplay to keep the reader engaged.
An initial concern was the process of four creatives with different tastes and disciplines collaborating on the project in a way that complimented the goal. While the project had many setbacks, deliberations and many, many virtual meetings, it was a beautiful process because each artist was confident in one other to give creative freedom and listen to ideas and suggestions.
Collaborators/Friends👇🏼
Authors/Photography — @bundlehouse@llapen
Publisher — @auttrianna@mareresidency
Design/Layout — @empyrealstudio
Books available for purchase at nyugensmith.com/shop
#graphicsdesigner #thedieline #magazinelayout #pagelayout #publicationdesign #printsnotdead #magazinecovers #magazinedesign #designforprint #empyrealstudio #visitbarbados #barbados #bridgetown #barbadoslife #welcomestampbarbados #explorebarbados #bajan #caribbeanlifestyle #caribbeanvibes #caribbeanlove #lovebarbados #brandingdesigner #thebrandidentity #brandingstudio #visualmarketing #editorialgrid #printmatters #visualidentitydesign #editorialdesign #brandidentity
What an honour! We were selected for LogoLounge Book 13!
Designers are inspired and inspire others through LogoLounge daily. Each year, they showcase top identity design globally through the LogoLounge book series, where a panel of design industry titans and all-stars chose logos to represent the best of the best.
This year LogoLounge had 40,000 entrants across 60 countries, and 3 of our logos were selected to be featured! The panel consisted of judges we admired for years, so it's incredible to be showcased among fellow creatives that inspire us daily.
Congrats to the other designers featured in the book, and thanks to @logolounge for this opportunity.
Our featured logos:
1 — Castalia Consulting Inc., 2018
2 — Zach's Construction & Management Services Inc., 2019
3 — Wholistic Synergy, 2020
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#empyrealstudio #lovebarbados #bridgetown #barbados #caribbeanstrong #graphicsdesigner #logoloungebook13 #logolounge #logolounge13 #flatlogodesign #logodesigners #brandidentitydesign #brandingdesigner #brandidentitydesigner #creativelogo #logoidentity
