With this Lotus BY DE BEERS campaign, we open a new chapter for De Beers London, one that deepens our connection with the De Beers woman. It signals a more intentional expression of the brand, grounded in meaning, emotion and lasting relevance. The woman is at the center of the story. Lotus by DE BEERS is a signature, crafted to reflect her individuality, the expression of who she is. #lotusbydebeers
An unforgettable and wonderful evening with our Brand Ambassador TangWei. Immersed ourselves in the elegance woven together by @debeersofficial Essence of Nature High Jewellery and timeless creation.
#DeBeersLondon
Unveiling our 2025 High Jewellery collection - Essence of Nature - in beautiful Ningbo, China.
Inspired by the beauty of trees originated from Botswana, Namibia, South Africa and Canada where our diamonds are sourced, in a unique combination of rough and polished diamonds, the most exquisite pieces of jewellery are revealed.
The collection was showcased in an immersive exhibition, transporting our guests to the banks of the Okavango.
A warm thank you to our Brand Ambassadors, Tang Wei and Tan Jianci, House Ambassadors Bai Lu and Zeng Shunxi, along with many guests of the House, who gathered to celebrate this important moment. @debeersofficial #debeerslondon
Celebrating sisterhood and serotonine! A wonderful evening organised in partnership with @britishvogue to launch #thevogue25, honouring women shaping Britain today. The pictures say it all - smiles and strength of these incredible women and a few pieces from the stunning Talisman collection (my personal favourite) showcasing rough diamonds. Well done @debeersofficial team! Thanks @davebenett and @sofi.adams.photo for capturing these moments.
