Capítulo Diez “Lo que Despierta”
We chose to let go. To hand Sofía and Hugo — @julieta.toribio & @balaguerpau in real life — the camera, and let them do it their way.
No script, no imposed vision. Because there is something in spontaneity that no director can direct, and that is precisely what we wanted to chase.
A campaign built not from cold strategy or careful calculation, but from something far harder to manufacture: naturalness, instinct, and a genuine desire to create something beautiful. An unapologetic hedonism that seeps into everything and transforms it.
Being part of Emblem is not simply choosing a brand. It is joining something that moves, that grows, that renews. It’s not what you drink, it’s what awakens.
Thanks for being part of our new casa 🏞️
And this is how our story comes to an end. From simply accompanying Hugo through his creative process, to a completely unexpected outcome.
New episodes every Sunday
Chapter 9/10
Capítulo Ocho “Elección”
From a place of fullness and quiet clarity, Sofía surrenders to feel the deeper meaning behind drinking that cocktail at the end of the story. A story of conscious choice and self-fulfillment. A hedonism that is also lived from within.
New episodes every Sunday
Chapter 8/10
Capítulo Siete “La Cuarta Pared”
Hugo and Sofía enjoy a night of passion, love, and tenderness. Listening to what our heart tells us will always be the most rebellious and sexy act possible.
New episodes every Sunday
Chapter 7/10
Capítulo Seis “La Voyeur”
Back home, Hugo and Sofía share an intimate moment of reconciliation, where she ends up taking control of the camera. The passion between them soon becomes impossible to contain.
New episodes every Sunday
Chapter 6/10
Capítulo Cinco “El Ascenso”
On their way back home, Hugo and Sofía share an important conversation after the tense moment at the church. Will they find a way to resolve it?
New episodes every Sunday
Chapter 5/10