Introducing the Hybrid Space to launch the new hybrid lifestyle shoe with trail running roots, the HOKA Stinson One7. A space we opened in Shoreditch last week to celebrate the newness and innovation we can forge when ideas come together.
We collaborated with furniture designers @atelierserruys and @WhymanFurniture as well as sculptor @andymitchellsculptures to create a custom space with reimagined and bespoke pieces inspired by the Stinson One7, forming the backdrop to a unique, collaborative event and exhibition.
Additionally, within the Hybrid Space, we also developed a bespoke room scent in collaboration with @attirecare - forging a deeper connection to the Sinson One7’s trail running roots. This scent has been lovingly formulated to reflect the scent and invigoration of the British Lake District, a dreamspace for British trail running.
We also served up goodies from @pophamsbakery@topcuvee and @dumboparis
What a night xo
Creative Agency | @yeet.earth
Client | @hoka_eu
HOKA | @wrjarrad + @jpgwade + @zia_potgieter98
TEAM YEET:
ECD: @mrmann
Executive Producer: @jake_perry_
Client Services Director: @wolverfurn
Account Executive: @oliviavozzolo
Set Design | @xandermitchelldesign
Creative Lead: @emaeja
Designer: @joshuatinsley
Creative intern: @neh__aa_
Creative Producer: @jadessgram
Production Assistant: @mathildablowers
Photographer: @ellie_ramsden
Scent of the day. On the very last triathlon of a year spent falling in lurve with triathlons. With the best cheerleaders in the 🌍 @opalcreates_@lukelasenby1
2025 feels like an era of beautiful change 🌀
So, after four years of lovingly repping our brand with our original logo, we felt it was time for something new to see us into our next era, invigorating ourselves as much as our readers.
Handwritten text has been a design-feature that we have always loved, and always represented the human storytelling ethos and imperfect movement of our magazine — so it only made sense that it found itself at home in our logo too. So, we welcome to the world our brand new logo. A big big thank you to our friend and collaborator @rafispangs for bringing it to life. Can’t wait to feel the moves in this new outfit.
Animation by Rosie Hayward, showcasing some versions from the journey.
#newlogo #independentpublishing #womeninsport
sometimes you do a triathlon in berlin but miss your last bike laps and then you’re left feeling you did something but not quite what you set out to do so you sign up to another one two weeks later to get the olympic distance fulllly in the bag and this time the race is at a castle and its 31 degrees and really hard but really really amazing and that’s that
Also celebrating 3 months of 🏊♀️🚴♀️🏃🏼♀️ training on the go while living and working between 🇩🇪 🇬🇧 🇱🇺 🇧🇪 🇫🇷, because race day is the smallest piece of the (delicious) pie.
Preparation in 🇩🇪 is the key to being slightly less scared of a big fish. A place in 🇫🇷 but also a feeling that comes along with you. Run views of dreams in 🇫🇷. Run routes of dreams in 🇱🇺. Goggle face in 🇱🇺. The running community in 🇱🇺. The ride in 🇩🇪. The views in 🇩🇪. Post spin protein because protein consumption is my main full-time hobby passion and interest in 🇬🇧. But so is hydration in 🇬🇧. Falling in lurve with 🇧🇪 on a run. Cycling away from snakes in 🇫🇷. Swimming with snakes in 🇩🇪. Back at a different but similar Place I Feel Good in 🇱🇺.
My very first taste of the triathlon last weekend tasted so goood, even if Spree water does not. A great race but some confusion on the bike course means me and the olympic distance have some unfinished business, and also I can’t quite get enough— so I will be back soon 😏
Thank you to @davidhanes.info@melthemagicspell & mum and dad for big cheers and sweet #content
Weeeee 🏊♀️🚴♀️🏃🏼♀️
